Home and Garden in Germany

  • ID: 2686711
  • Report
  • Region: Germany
  • 40 pages
  • Euromonitor International
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The German home and garden market continued to record steady but moderate current value growth in 2017. Categories which managed to outperform the wider market included floor covering, power tools, gardening and light sources. Within gardening, robotic lawn mowers registered strong double-digit current value gains. Established players were able to largely maintain their share of value sales but faced increasing price pressure from foreign manufacturers.

The publisher's Home and Garden in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HOME AND GARDEN IN GERMANY

Executive Summary
Home and Garden Continues To Record Steady But Moderate Current Value Growth
Technology Starts To Impact Home and Garden
Innovation, Diversification and Added Value Stand Out As Key Differentiators
Specialists Remain Important But Internet Retailing Records the Strongest Growth
Home and Garden To Benefit From Technology-driven Premiumisation

Market Data

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Rising Demand for Personal Retreats Creates Potential for Growth in Gardening
Time Restrictions and An Ageing Population Drive Demand for Convenient Automatic Tools
Competitive Landscape
Product Quality and Targeted Innovations To Drive Further Growth
Wide Product Selection and Strong Distribution Help To Support Sales

Category Data

Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Headlines
Prospects
Importance of A Cross-channel Presence
Human Centric Lighting
Megatrends To Impact Home Furnishings
Competitive Landscape
Mattresses Sees New Entrants
Weber Continues To Lead Barbecues
Ikea Remains the Leading Player in Home Furnishings Thanks To New Concepts

Category Data

Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Headlines
Prospects
Creating Seen As More of A Lifestyle Than A Hobby in Germany
Consumers Demand Higher Quality and Convenient Products Catering for Their Individual Needs
Competitive Landscape
Growing Competition A Possible Threat To Future Growth
German Shopping Preferences Impact the Competitive Landscape

Category Data

Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Headlines
Prospects
Healthy Living Trend Impacting Homewares
Premiumisation Benefits Higher-end Manufacturers
Cookware Set To Be the Best Performer Over the Forecast Period
Competitive Landscape
Das Depot the Fastest Growing Homewares Retailer
Zara Home Continues To Expand
Butlers Files for Insolvency Protection

Category Data

Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
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