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Beauty and Personal Care in the United Arab Emirates

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    Report

  • 121 Pages
  • May 2023
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2373459
Beauty and personal care in the United Arab Emirates recorded solid demand in 2022, despite the global turbulence caused by the war in Ukraine, a high inflationary environment, and a worsened economic outlook. The industry continued on its growth trajectory, driven by increased spending in the premium and prestige segments, with premium brands performing better than the overall industry in most categories.

The Beauty and Personal Care in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BEAUTY AND PERSONAL CARE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Mass market players increasingly influenced by premium trends
  • Beauty for all: Further focus on inclusivity and diversity
  • E-commerce continues steady growth
PROSPECTS AND OPPORTUNITIES
  • Antibacterial claims gradually losing relevance
  • Loyalty could be a growth opportunity for brands
  • Communicating value for money is key to reaching price-sensitive consumers
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Make-up tutorials and masterclasses key to success in the United Arab Emirates
  • “Millionaire Magnet”: Premium segment buoyed by shifts in global wealth
  • Wellness consumers have community mindset
PROSPECTS AND OPPORTUNITIES
  • Social media’s influence on sales will continuing growing, especially in small categories
  • Indulgent beauty: Justifying higher price points with self-care attitudes
  • Artificial intelligence brings greater personalisation
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Mumzworld website continues to expand
  • Brand expansion: How established players are building on consumer trust
  • One-stop shops for baby and child-specific products
PROSPECTS AND OPPORTUNITIES
  • Unique demographics make category forecasting challenging
  • Increasing awareness of the importance of natural products among parents
  • Asian products with mass positioning continue to expand footprint in local market
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Opportunity for private label within bath and shower
  • Demand for sustainable and eco-friendly products
  • Growing preference for liquid format over bar soap
PROSPECTS AND OPPORTUNITIES
  • Intimate washes poised for stronger growth
  • Presence of luxury bar soap increases in local market
  • Niche, local brands proliferate
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • The concept of “healthy” lipstick addresses consumers’ concerns
  • Digital beauty continues its ascent
  • Colour cosmetics as a vehicle of personality expression
PROSPECTS AND OPPORTUNITIES
  • Personalisation drives inclusivity and sustainability
  • The millennial factor
  • Creating collaborative ecosystems: Gaming as a vehicle for building awareness
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022
  • Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022
  • Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Going natural: The rise of aluminium-free deodorants
  • Multifunctionality a competitive advantage
  • Deodorant sticks fastest-growing value segment
PROSPECTS AND OPPORTUNITIES
  • Growing adoption of personal hygiene routines to support future growth
  • Deodorants as a substitute for fragrances
  • Health and wellness trends drive demand for convenient deodorant formats
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2017-2022
  • Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Depilatories brands innovate to address eco-friendly shopping behaviour
  • Limited demand for women's pre-shave due to built-in gel bars in modern razors
  • Reckitt Benckiser strengthens leadership in 2022
PROSPECTS AND OPPORTUNITIES
  • Demand for convenience to fuel future category growth
  • Growing trend of sensitive skin formulations
  • Collaborations with local social media influencers
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2017-2022
  • Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
  • Table 66 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Value sales of fragrances benefit from consumer preference for premium options
  • Upcycling trend penetrates premium fragrances
  • Fragrances a cultural staple offering further growth potential
PROSPECTS AND OPPORTUNITIES
  • Emiratis among the largest spenders per capita globally on premium fragrances
  • Unisex fragrances to gain further popularity
  • Scent and its role in wellness
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2017-2022
  • Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 72 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Hair care sales supported by “skinification” trend
  • Mental health and hair: An area of growth
  • Colourants continues to benefit from DIY trend
PROSPECTS AND OPPORTUNITIES
  • Styling agents to benefit from innovation
  • Plant-based trend continues to grow within hair care
  • Social media's increasing role in hair care and consumer spending
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2017-2022
  • Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 81 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 84 LBN Brand Shares of Colourants: % Value 2019-2022
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Men adopt holistic approach to grooming
  • The rise of luxury men’s grooming in the United Arab Emirates
  • Breaking the taboos surrounding male grooming in the local market
PROSPECTS AND OPPORTUNITIES
  • Virtual showrooms could be a future strong growth driver
  • Male social media influencers could help drive sales
  • Drive towards mindfulness increases among male consumers
CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Power toothbrushes continues upwards momentum
  • Niche of tooth whiteners gains from innovation
  • Hypermarkets and supermarkets dominate distribution of oral care
PROSPECTS AND OPPORTUNITIES
  • Wellness trend to further benefit oral care
  • Oral care yet to fully embrace recyclable products
  • Discounters set to emerge as new distribution channel for oral care
CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2017-2022
  • Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 102 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
  • Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Prestige skin care helps to drive value sales growth
  • Dermocosmetics continues to register strong growth
  • Wellness trends grow in prominence
PROSPECTS AND OPPORTUNITIES
  • Blurring of lines between colour cosmetics and skin care
  • Technology to boost mass personalisation
FACES joins forces with green retailer The Detox Market
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2017-2022
  • Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
  • Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Greater awareness surrounding importance of sun protection in skin care routines
  • Back-to-basics mentality fuels popularity of dermocosmetics in adult sun care
  • Premium segment dominates value share within sun care
PROSPECTS AND OPPORTUNITIES
  • Growing awareness of importance of sun protection to drive up sales
  • Growth of tourism and outdoor activities benefits demand for sun care
  • TikTok tips create greater awareness of sun protection uses
CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2017-2022
  • Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027