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Apparel and Footwear in Morocco

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    Report

  • 79 Pages
  • November 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 2373464
The end of the review period witnessed an unprecedented surge in commodity prices, exacerbated by the Russian invasion of Ukraine. This surge, coupled with the national economy grappling with a slowdown due to drought and inflation, resulted in diminished economic growth and reduced domestic demand. Raw material and consumer goods prices, notably energy products, soared to historic highs, triggering imported inflation. The consumer price index surged significantly.

The Apparel and Footwear in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

APPAREL AND FOOTWEAR IN MOROCCO
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rise of comfort-centric attire
  • Price-driven purchases and retail dynamics
  • Cultural revival of traditional attire
PROSPECTS AND OPPORTUNITIES
  • Rise of price-conscious consumerism
  • Strengthening local offerings and consumer engagement
  • Evolving fashion trends and societal shifts
CATEGORY DATA
  • Table 105 Sales of Womenswear by Category: Volume 2018-2023
  • Table 106 Sales of Womenswear by Category: Value 2018-2023
  • Table 107 Sales of Womenswear by Category: % Volume Growth 2018-2023
  • Table 108 Sales of Womenswear by Category: % Value Growth 2018-2023
  • Table 109 NBO Company Shares of Womenswear: % Value 2019-2023
  • Table 110 LBN Brand Shares of Womenswear: % Value 2020-2023
  • Table 111 NBO Company Shares of Women's Nightwear: % Value 2019-2023
  • Table 112 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
  • Table 113 NBO Company Shares of Women's Outerwear: % Value 2019-2023
  • Table 114 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
  • Table 115 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
  • Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
  • Table 117 NBO Company Shares of Women's Underwear: % Value 2019-2023
  • Table 118 LBN Brand Shares of Women's Underwear: % Value 2020-2023
  • Table 119 Forecast Sales of Womenswear by Category: Volume 2023-2028
  • Table 120 Forecast Sales of Womenswear by Category: Value 2023-2028
  • Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
  • Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumer shift towards budget-conscious choices and climate adaptation
  • Local menswear differentiation and consumer preference
  • Acquisition of Celio by Cap Retail
PROSPECTS AND OPPORTUNITIES
  • Continued shift towards budget-friendly clothing and local sourcing
  • Essential purchases drive men's clothing preferences
  • Growing demand for tracksuits and active wear
CATEGORY DATA
  • Table 13 Sales of Menswear by Category: Volume 2018-2023
  • Table 14 Sales of Menswear by Category: Value 2018-2023
  • Table 15 Sales of Menswear by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Menswear by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Menswear: % Value 2019-2023
  • Table 18 LBN Brand Shares of Menswear: % Value 2020-2023
  • Table 19 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
  • Table 20 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
  • Table 21 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
  • Table 22 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
  • Table 23 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
  • Table 24 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
  • Table 25 NBO Company Shares of Men’s Underwear: % Value 2019-2023
  • Table 26 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
  • Table 27 Forecast Sales of Menswear by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Menswear by Category: Value 2023-2028
  • Table 29 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Decline in birth rates and economic fallout:
  • Preference for budget-friendly baby clothing in open markets
  • Rise in demand for casual/sports childrenswear due to Activity Enrolment:
PROSPECTS AND OPPORTUNITIES
  • Anticipated growth in boys' and girls' apparel
  • Rise in spending on children's sports and activity clothing
  • Continued decline in baby and toddler wear; Preference for hypermarkets and independent stores
CATEGORY DATA
  • Table 31 Sales of Childrenswear by Category: Volume 2018-2023
  • Table 32 Sales of Childrenswear by Category: Value 2018-2023
  • Table 33 Sales of Childrenswear by Category: % Volume Growth 2018-2023
  • Table 34 Sales of Childrenswear by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of Childrenswear: % Value 2019-2023
  • Table 36 LBN Brand Shares of Childrenswear: % Value 2020-2023
  • Table 37 Forecast Sales of Childrenswear by Category: Volume 2023-2028
  • Table 38 Forecast Sales of Childrenswear by Category: Value 2023-2028
  • Table 39 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
  • Table 40 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sports achievements and endorsements drive sales surge
  • Rise in demand linked to increased sports participation and fitness awareness
  • Retailer's strategic expansion and customer-centric strategies
PROSPECTS AND OPPORTUNITIES
  • Continued growth fuelled by health awareness and government initiatives
  • Preference for economical sportswear amid economic conditions
  • Upsurge in sports activities set to boost demand for sportswear
CATEGORY DATA
  • Table 41 Sales of Sportswear by Category: Value 2018-2023
  • Table 42 Sales of Sportswear by Category: % Value Growth 2018-2023
  • Table 43 NBO Company Shares of Sportswear: % Value 2019-2023
  • Table 44 LBN Brand Shares of Sportswear: % Value 2020-2023
  • Table 45 Distribution of Sportswear by Format: % Value 2018-2023
  • Table 46 Forecast Sales of Sportswear by Category: Value 2023-2028
  • Table 47 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shift to affordable yet quality jeans
  • Rising demand for trendy jean styles
  • Dominance and digital expansion of top-selling brands
PROSPECTS AND OPPORTUNITIES
  • Expansion of client base and event-driven growth
  • Consumer focus on pricing and promotions, boosted by e-commerce expansion
  • Price disparity between international and local jeans brands
CATEGORY DATA
  • Table 48 Sales of Jeans by Category: Volume 2018-2023
  • Table 49 Sales of Jeans by Category: Value 2018-2023
  • Table 50 Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 51 Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 52 Sales of Men’s Jeans by Category: Volume 2018-2023
  • Table 53 Sales of Men’s Jeans by Category: Value 2018-2023
  • Table 54 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
  • Table 55 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
  • Table 56 Sales of Women’s Jeans by Category: Volume 2018-2023
  • Table 57 Sales of Women’s Jeans by Category: Value 2018-2023
  • Table 58 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
  • Table 59 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
  • Table 60 NBO Company Shares of Jeans: % Value 2019-2023
  • Table 61 LBN Brand Shares of Jeans: % Value 2020-2023
  • Table 62 Forecast Sales of Jeans by Category: Volume 2023-2028
  • Table 63 Forecast Sales of Jeans by Category: Value 2023-2028
  • Table 64 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
  • Table 65 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
  • Table 66 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
  • Table 67 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
  • Table 68 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
  • Table 69 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
  • Table 70 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
  • Table 71 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
  • Table 72 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
  • Table 73 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
HOSIERY IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Economic constraints shape purchasing patterns
  • Climate-driven shifts in hosiery preference
  • Market dynamics and pricing strategies
PROSPECTS AND OPPORTUNITIES
  • Evolving consumer behaviour in a fragmented landscape
  • Climate-induced shifts impact sales dynamics
  • Dominance of non-sheer hosiery drive preferences
CATEGORY DATA
  • Table 74 Sales of Hosiery by Category: Volume 2018-2023
  • Table 75 Sales of Hosiery by Category: Value 2018-2023
  • Table 76 Sales of Hosiery by Category: % Volume Growth 2018-2023
  • Table 77 Sales of Hosiery by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Hosiery: % Value 2019-2023
  • Table 79 LBN Brand Shares of Hosiery: % Value 2020-2023
  • Table 80 Forecast Sales of Hosiery by Category: Volume 2023-2028
  • Table 81 Forecast Sales of Hosiery by Category: Value 2023-2028
  • Table 82 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
  • Table 83 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Changes in apparel accessories post-pandemic
  • Diverse growth patterns in apparel accessories
  • Dominance and resilience of scarves in Moroccan fashion
PROSPECTS AND OPPORTUNITIES
  • Economic caution and workforce dynamics shape purchasing habits
  • Modest fashion's enduring influence and scarves' ongoing demand
  • Climate impact on select accessories' performance
CATEGORY DATA
  • Table 84 Sales of Apparel Accessories by Category: Volume 2018-2023
  • Table 85 Sales of Apparel Accessories by Category: Value 2018-2023
  • Table 86 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
  • Table 87 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
  • Table 88 NBO Company Shares of Apparel Accessories: % Value 2019-2023
  • Table 89 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
  • Table 90 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
  • Table 91 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
  • Table 92 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
  • Table 93 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Active lifestyle influence on footwear sales
  • Fashion-conscious choices drive footwear preference
  • Changes in purchasing patterns and dominant players
PROSPECTS AND OPPORTUNITIES
  • Evolution of casual footwear preferences
  • Lifestyle shift towards active footwear
  • Consumer caution and second-hand footwear growth
CATEGORY DATA
  • Table 94 Sales of Footwear by Category: Volume 2018-2023
  • Table 95 Sales of Footwear by Category: Value 2018-2023
  • Table 96 Sales of Footwear by Category: % Volume Growth 2018-2023
  • Table 97 Sales of Footwear by Category: % Value Growth 2018-2023
  • Table 98 NBO Company Shares of Footwear: % Value 2019-2023
  • Table 99 LBN Brand Shares of Footwear: % Value 2020-2023
  • Table 100 Distribution of Footwear by Format: % Value 2018-2023
  • Table 101 Forecast Sales of Footwear by Category: Volume 2023-2028
  • Table 102 Forecast Sales of Footwear by Category: Value 2023-2028
  • Table 103 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
  • Table 104 Forecast Sales of Footwear by Category: % Value Growth 2023-2028