+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Personal Accessories in South Africa

  • PDF Icon

    Report

  • 49 Pages
  • June 2025
  • Region: South Africa
  • Euromonitor International
  • ID: 2373472
In 2024, the consumer environment in South Africa proved challenging. Many shoppers prioritised essential goods over discretionary purchases. When non-essential items were bought, a considerable proportion of consumers sought better value by opting for more affordable brands. As a result, Shein and Temu gained popularity among shoppers, offering a substantial price difference compared to similar products from local retailers.

The Personal Accessoriesin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Personal accessories in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 1 Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 2 Sales of Personal Accessories by Category: Value 2019-2024
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2020-2024
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2021-2024
  • Table 7 Distribution of Personal Accessories by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2024-2029
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAGS AND LUGGAGE IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The challenging consumer environment dampens growth in 2024
  • Low-cost imports from Shein and Temu offer consumers affordability and choice
  • Players focus on differentiation and premiumisation to drive sales
PROSPECTS AND OPPORTUNITIES
  • Low growth is expected as price point will continue to challenge sales in bags and luggage
  • Physical stores are set to remain the main channel of distribution
  • Sales of pre-loved items are set to grow, particularly for luxury goods
CATEGORY DATA
  • Table 12 Sales of Bags and Luggage by Category: Volume 2019-2024
  • Table 13 Sales of Bags and Luggage by Category: Value 2019-2024
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2019-2024
  • Table 16 Sales of Luggage by Type: % Value 2019-2024
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2020-2024
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2021-2024
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2019-2024
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2024-2029
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2024-2029
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2024-2029
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2024-2029
JEWELLERY IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Tourism boosts the sales of fine jewellery brands in South Africa
  • Lab-grown diamonds gain popularity as consumers appreciate affordable options
  • Affordability drives consumers to choose smaller retailers for jewellery
PROSPECTS AND OPPORTUNITIES
  • Affordable alternatives are expected to gain ground across the forecast period
  • Shein and Temu are set to remain a growing challenge for local brands
  • South Africa is set to remain an established market for buying luxury jewellery
CATEGORY DATA
  • Table 24 Sales of Jewellery by Category: Volume 2019-2024
  • Table 25 Sales of Jewellery by Category: Value 2019-2024
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2019-2024
  • Table 27 Sales of Jewellery by Category: % Value Growth 2019-2024
  • Table 28 Sales of Costume Jewellery by Type: % Value 2019-2024
  • Table 29 Sales of Fine Jewellery by Type: % Value 2019-2024
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2019-2024
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2019-2024
  • Table 32 NBO Company Shares of Jewellery: % Value 2020-2024
  • Table 33 LBN Brand Shares of Jewellery: % Value 2021-2024
  • Table 34 Distribution of Jewellery by Format: % Value 2019-2024
  • Table 35 Forecast Sales of Jewellery by Category: Volume 2024-2029
  • Table 36 Forecast Sales of Jewellery by Category: Value 2024-2029
  • Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2024-2029
  • Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2024-2029
TRADITIONAL AND CONNECTED WATCHES IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • A rise in accessible luxury drives growth for traditional and connected watches
  • Pre-loved luxury watches gain traction among South African consumers
  • Connected watches gains ground, aligning with the rising health and wellness trend
PROSPECTS AND OPPORTUNITIES
  • Aspirational purchases and strong brand awareness will boost the allure of international brands
  • Second-hand luxury timepieces are set to remain popular over the forecast period
  • South Africa will remain an appealing market to launch and buy luxury brands
CATEGORY DATA
  • Table 39 Sales of Traditional and Connected Watches by Category: Volume 2019-2024
  • Table 40 Sales of Traditional and Connected Watches by Category: Value 2019-2024
  • Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2019-2024
  • Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2019-2024
  • Table 43 Sales of Traditional Watches by Category: Volume 2019-2024
  • Table 44 Sales of Traditional Watches by Category: Value 2019-2024
  • Table 45 Sales of Traditional Watches by Category: % Volume Growth 2019-2024
  • Table 46 Sales of Traditional Watches by Category: % Value Growth 2019-2024
  • Table 47 Sales of Traditional Watches by Price Band: Volume 2019-2024
  • Table 48 Sales of Traditional Watches by Price Band: Value 2019-2024
  • Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2019-2024
  • Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2019-2024
  • Table 51 Sales of Connected Watches by Category: Volume 2019-2024
  • Table 52 Sales of Connected Watches by Category: Value 2019-2024
  • Table 53 Sales of Connected Watches by Category: % Volume Growth 2019-2024
  • Table 54 Sales of Connected Watches by Category: % Value Growth 2019-2024
  • Table 55 NBO Company Shares of Traditional Watches: % Value 2020-2024
  • Table 56 LBN Brand Shares of Traditional Watches: % Value 2021-2024
  • Table 57 NBO Company Shares of Connected Watches: % Value 2020-2024
  • Table 58 LBN Brand Shares of Connected Watches: % Value 2021-2024
  • Table 59 Distribution of Traditional Watches by Format: % Value 2019-2024
  • Table 60 Distribution of Connected Watches by Format: % Value 2019-2024
  • Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2024-2029
  • Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2024-2029
  • Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2024-2029
  • Table 65 Forecast Sales of Traditional Watches by Category: Volume 2024-2029
  • Table 66 Forecast Sales of Traditional Watches by Category: Value 2024-2029
  • Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2024-2029
  • Table 69 Forecast Sales of Connected Watches by Category: Volume 2024-2029
  • Table 70 Forecast Sales of Connected Watches by Category: Value 2024-2029
  • Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2024-2029
  • Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2024-2029
WRITING INSTRUMENTS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The essential nature of pens and pencils maintains growth for writing instruments
  • Affordability drives demand for writing instruments, as consumers buy during promotions
  • Unique and premium writing instruments attract affluent South African consumers
PROSPECTS AND OPPORTUNITIES
  • Personalised and premium offerings are expected to drive growth over the forecast period
  • Asian imports from Shein and Temu are set to attract younger consumers
  • Online stationery stores are set to gain ground by offering unique products
CATEGORY DATA
  • Table 73 Sales of Writing Instruments by Category: Volume 2019-2024
  • Table 74 Sales of Writing Instruments by Category: Value 2019-2024
  • Table 75 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
  • Table 76 Sales of Writing Instruments by Category: % Value Growth 2019-2024
  • Table 77 NBO Company Shares of Writing Instruments: % Value 2020-2024
  • Table 78 LBN Brand Shares of Writing Instruments: % Value 2021-2024
  • Table 79 Distribution of Writing Instruments by Format: % Value 2019-2024
  • Table 80 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
  • Table 81 Forecast Sales of Writing Instruments by Category: Value 2024-2029
  • Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
  • Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029