Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
The Consumer Lifestyles in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in South Africa 2025
- Personal traits and values
- Consumers in South Africa look for ways to simplify their life
- Consumers feel comfortable expressing their identity with friends and family
- Consumers in South Africa prefer to explore innovative products and services
- Older generations foresee an increase in their financial wellbeing
- Personal traits and values survey highlights
- Home life and leisure time
- Socialising with loved ones in person is top leisure activity
- Consumers in South Africa desire getting the most value for money when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers in South Africa look for healthy ingredients in food and beverages
- Younger generations more likely to order food for delivery based on convenience
- Consumers in South Africa prepare meals for themselves regularly
- Gen X look for healthy ingredients in food and beverages
- Consumers are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Employees want a company that places a high value on wellbeing and safety
- Consumers in South Africa want to have a job that allows for a strong work-life balance
- Younger generations want to be given the option to work overseas
- Consumers expect to work from home in the future
- Working life survey highlights
- Health and wellness
- Respondents walk or hike for exercise
- Gen Z most likely to practice meditation as a stress-reduction activity
- Respondents think health and nutritional properties is the most influential product feature
- Younger generations frequently visit health-related or medical sites
- Health and wellness survey highlights
- Shopping and spending
- Consumers like to find bargains
- Millennials regularly buy themselves small treats
- Millennials seek products with easy to understand labels
- Younger generations willing to purchase second had or previously-owned items
- Consumers often share/swap items or services
- Gen Z regularly share their shopping activities
- Consumers in South Africa highly trust friends and family recommendations
- Consumers in South Africa expect to spend more on education
- Baby Boomers count on financial backing or government subsidies
- Shopping and spending survey highlights
