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Surface Care in Finland

  • ID: 238096
  • Report
  • February 2020
  • Region: Finland
  • 5 pages
  • Euromonitor International
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Surface care posted positive, albeit slow, current value growth in 2019. Stronger growth was hampered by the category’s maturity and sluggish new product development. While most Finns are still using multi-purpose cleaners, it is predicted that the migration towards specialised products will continue. For example, in kitchen cleaners the grease-removal agents and in bathroom cleaners the limestone-removal properties appeal well to Finns, as they make the cleaning task faster and more efficient.

The author's Surface Care in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • More Task-Specific And Natural Cleaners Likely To Surface
  • Surface Care Products Go Greener – And Gentler
  • Finns Target Usage Convenience And A Spotless Performance
  • Competitive Landscape
  • Proud To Be Finnish – Displaying Local Roots Is Popular Strategy Among Local Brands
  • Natural And Sustainable Are The New Norms In New Product Innovation
  • Producers Wish To Be Seen To Be Green
  • Category Data
  • Table 1 Sales Of Surface Care By Category: Value 2014-2019
  • Table 2 Sales Of Surface Care By Category: % Value Growth 2014-2019
  • Table 3 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: Value 2014-2019
  • Table 4 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: % Value Growth 2014-2019
  • Table 5 Nbo Company Shares Of Surface Care: % Value 2015-2019
  • Table 6 Lbn Brand Shares Of Surface Care: % Value 2016-2019
  • Table 7 Nbo Company Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2015-2019
  • Table 8 Lbn Brand Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2016-2019
  • Table 9 Forecast Sales Of Surface Care By Category: Value 2019-2024
  • Table 10 Forecast Sales Of Surface Care By Category: % Value Growth 2019-2024
  • Executive Summary
  • Home Care Struggles To Overcome Maturity
  • Producers Tackle Home Care Maturity, With Innovation Bearing The Most Fruit
  • Internationals Lead Sales, But Smaller And Local Players Are Pushing Hard
  • New Products Are More Sophisticated Yet Easier To Use And Eco-Friendlier
  • A Brighter Outlook Is Forecast Thanks To Stabilising Economy
  • Market Indicators
  • Table 11 Households 2014-2019
  • Market Data
  • Table 12 Sales Of Home Care By Category: Value 2014-2019
  • Table 13 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 14 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 15 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 16 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 17 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 18 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 19 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 20 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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