COVID-19 remained a threat during 2021 due to the outbreak of further variations of the virus. Nonetheless, the Kingdom took active steps during the year in an effort to bring about a return to normality. This included making it mandatory from 1 August 2021 for consumers to be able to prove that they have received two vaccination shots prior to entering public places, including shopping malls and restaurants.
This Beauty and Personal Care in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Beauty and Personal Care in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Beauty and personal care in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
- CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
- Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
- Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
- Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
- Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
- Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Easing of restrictions has a mixed impact on demand for mass beauty and personal care
- VAT increase fuels competition
- Nivea continues to benefit from regular new product launches
- More women joining the workforce should support growth
- E-commerce expected to thrive supported by strong investments by major players such as Amazon and Carrefour
- Store-based retailers remain crucial to sales of mass beauty and personal care
- Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
- Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
- Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
- Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Clean beauty emerges
- Economic growth fuels recovery of premium beauty and personal care
- Arabian Oud continues to lead fragrances
- Women joining the workforce support growth
- Buy now pay later to emerge
- Clean beauty trend set for further development while consumers set to continue shopping in trusted channels
- Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
- Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
- Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
- Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Delayed return to school for under 12s impedes growth
- E-commerce thriving thanks to COVID-19, while increase in VAT has limited impact on demand
- Dove enters baby and child-specific products but Johnson’s cements its dominance
- Consumers becoming more educated about what’s best for their children’s health
- Saudisation should support premiumisation but declining fertility rates could threaten long-term prospects
- Distribution landscape could undergo further change as consumers embrace e-commerce
- Table 22 Sales of Baby and Child-specific Products by Category: Value 2016-2021
- Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
- Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
- Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
- Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
- Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
- Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
- Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
- Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
- Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
- Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Return to normality has a mixed impact on sales of bath and shower products
- The frequent use of hand sanitisers continues
- Lux continues to lead thanks to strong investment in new product development and marketing
- Mixed outlook for bath and shower
- Natural and dermocosmetics set to play a greater role in the category
- Distribution expected to shift online
- Table 33 Sales of Bath and Shower by Category: Value 2016-2021
- Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021
- Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
- Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021
- Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021
- Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
- Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026
- Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
- Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Colour cosmetics on the path to recovery despite ongoing mandatory face mask requirements
- Celebrities and influencers continue to launch their own lines of colour cosmetics
- Collaborations play a key role in the strategies of the leading players
- More women joining the workforce should support growth
- Buy now pay later to emerge as e-commerce thrives
- Companies to expected to invest in developing their services
- Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021
- Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
- Table 44 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
- Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
- Table 46 LBN Brand Shares of Eye Make-up: % Value 2018-2021
- Table 47 LBN Brand Shares of Facial Make-up: % Value 2018-2021
- Table 48 LBN Brand Shares of Lip Products: % Value 2018-2021
- Table 49 LBN Brand Shares of Nail Products: % Value 2018-2021
- Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
- Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
- Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Demand for deodorants stabilises as consumer purchasing behaviour normalises
- Consumers look for ‘safer’ deodorants
- Nivea continues to lead deodorants with wide product portfolio
- Increased personal health and hygiene to support growth
- Natural and dermocosmetics deodorants expected to find favour
- E-commerce set for gains but store-based retailers likely to retain an important role in the distribution of deodorants
- Table 53 Sales of Deodorants by Category: Value 2016-2021
- Table 54 Sales of Deodorants by Category: % Value Growth 2016-2021
- Table 55 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
- Table 56 NBO Company Shares of Deodorants: % Value 2017-2021
- Table 57 LBN Brand Shares of Deodorants: % Value 2018-2021
- Table 58 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
- Table 59 Forecast Sales of Deodorants by Category: Value 2021-2026
- Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
- Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Many women opt towards laser hair removal
- Saudisation deals a further blow to sales of depilatories
- Veet continues to lead depilatories thanks to investment in new product development and marketing
- Electric hair removal devices represent a serious threat to sales of depilatories
- More women joining the workforce should benefit sales
- E-commerce set for further gains despite the popularity of chemists/pharmacies
- Table 62 Sales of Depilatories by Category: Value 2016-2021
- Table 63 Sales of Depilatories by Category: % Value Growth 2016-2021
- Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
- Table 65 NBO Company Shares of Depilatories: % Value 2017-2021
- Table 66 LBN Brand Shares of Depilatories: % Value 2018-2021
- Table 67 Forecast Sales of Depilatories by Category: Value 2021-2026
- Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Fragrances sees partial recovery as restrictions are eased
- Fragrances remains a hotbed of innovation and new product development
- Arabian Oud recovers some lost ground thanks to investment in e-commerce
- Tourism set to support growth
- Online shopping continues to emerge
- Competition likely to intensify as demand recovers
- Table 69 Sales of Fragrances by Category: Value 2016-2021
- Table 70 Sales of Fragrances by Category: % Value Growth 2016-2021
- Table 71 NBO Company Shares of Fragrances: % Value 2017-2021
- Table 72 LBN Brand Shares of Fragrances: % Value 2018-2021
- Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
- Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
- Table 75 Forecast Sales of Fragrances by Category: Value 2021-2026
- Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Sales of hair care decline as normal purchasing behaviour returns
- Clean beauty and curly hair trends influence demand in 2021
- Pantene continues to lead thanks in part to investment in new product development
- Hair care set to recover as consumers return to more active lifestyles
- Interest in natural and sustainable hair care set to grow
- E-commerce full of potential but store-based retailers will retain importance
- Table 77 Sales of Hair Care by Category: Value 2016-2021
- Table 78 Sales of Hair Care by Category: % Value Growth 2016-2021
- Table 79 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
- Table 80 NBO Company Shares of Hair Care: % Value 2017-2021
- Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
- Table 82 LBN Brand Shares of Hair Care: % Value 2018-2021
- Table 83 LBN Brand Shares of Colourants: % Value 2018-2021
- Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
- Table 85 LBN Brand Shares of Styling Agents: % Value 2018-2021
- Table 86 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
- Table 87 Forecast Sales of Hair Care by Category: Value 2021-2026
- Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
- Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Easing of COVID-19 measures has a mixed impact on men’s grooming
- E-commerce thriving but store-based retailers see a recovery
- Gillette continues to lead men’s grooming thanks to popular shaving products
- A return to growth is projected for men’s grooming but challenges remain
- Increased focus on health and hygiene set to support growth
- E-commerce threatens to take further share from store-based retailers
- Table 90 Sales of Men’s Grooming by Category: Value 2016-2021
- Table 91 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
- Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
- Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
- Table 94 NBO Company Shares of Men’s Grooming: % Value 2017-2021
- Table 95 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
- Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
- Table 97 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
- Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Increased oral health awareness supports category growth
- E-commerce continues to benefit from the COVID-19 crisis
- Sensodyne continues to lead oral care
- Oral care set to continue growing as consumers pay closer attention to their teeth
- New product development key to driving growth in oral care
- Store-based retailers likely to remain dominant but e-commerce set for a bigger role thanks to the convenience and value it offers
- Table 99 Sales of Oral Care by Category: Value 2016-2021
- Table 100 Sales of Oral Care by Category: % Value Growth 2016-2021
- Table 101 Sales of Toothbrushes by Category: Value 2016-2021
- Table 102 Sales of Toothbrushes by Category: % Value Growth 2016-2021
- Table 103 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
- Table 104 NBO Company Shares of Oral Care: % Value 2017-2021
- Table 105 LBN Brand Shares of Oral Care: % Value 2018-2021
- Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
- Table 107 LBN Brand Shares of Toothpaste: % Value 2018-2021
- Table 108 Forecast Sales of Oral Care by Category: Value 2021-2026
- Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
- Table 110 Forecast Sales of Toothbrushes by Category: Value 2021-2026
- Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Sales benefit from the launch of new celebrity skin care brands
- Clean beauty emerges
- Nivea continues to lead skin care
- Women joining the workforce support growth
- Buy now pay later services expected to support demand for skin care as e-commerce expands
- Natural and dermocosmetics set for further gains
- Table 112 Sales of Skin Care by Category: Value 2016-2021
- Table 113 Sales of Skin Care by Category: % Value Growth 2016-2021
- Table 114 NBO Company Shares of Skin Care: % Value 2017-2021
- Table 115 LBN Brand Shares of Skin Care: % Value 2018-2021
- Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
- Table 117 LBN Brand Shares of Anti-agers: % Value 2018-2021
- Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
- Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
- Table 120 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
- Table 121 Forecast Sales of Skin Care by Category: Value 2021-2026
- Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Investment in new tourism infrastructure supports demand for sun care
- VAT increase has little impact but Saudisation remains a threat to growth
- Nivea continues to lead sun care but faces growing competition from dermocosmetics brands
- Sun care projected to benefit from more liberal attitudes and Saudi Arabia’s Vision 2030 plan
- Category to continue facing fierce competition
- Retailers likely to take an omnichannel approach as e-commerce expands
- Table 123 Sales of Sun Care by Category: Value 2016-2021
- Table 124 Sales of Sun Care by Category: % Value Growth 2016-2021
- Table 125 NBO Company Shares of Sun Care: % Value 2017-2021
- Table 126 LBN Brand Shares of Sun Care: % Value 2018-2021
- Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
- Table 128 Forecast Sales of Sun Care by Category: Value 2021-2026
- Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
