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Beauty and Personal Care in Saudi Arabia

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    Report

  • 138 Pages
  • May 2023
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 2395184
Beauty and personal care saw a much stronger performance in 2022 with sales benefiting from the lifting of COVID-19 restrictions and consumers returning to more active lives away from the home, both for work and social reasons. This had a particularly positive impact on colour cosmetics and fragrances with these products seeing a significant drop in usage following the outbreak of COVID-19 as consumers were confined to their homes and were forced to wear face masks.

The Beauty and Personal Care in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Entertainment and Tourism supports growth
  • Global brands continue to dominate thanks in part to ongoing investment in new product development
  • Mass brands focus on new product development to capture consumer attention
PROSPECTS AND OPPORTUNITIES
  • Governmental initiatives set to have a mixed impact on growth
  • Sustainability set to be a key focus
  • Retail e-commerce still seen to have significant room for growth
CATEGORY DATA
  • Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Focus on entertainment and tourism supporting growth
  • Brands launch campaigns supporting Saudi women empowerment
  • New developments bring interest and excitement to the category while ‘clean’ products continue to gain favour
PROSPECTS AND OPPORTUNITIES
  • Government initiatives expected to drive growth
  • Sustainability is likely to gain traction alongside growing demand for clean products
BNPL and retail e-commerce set to support demand for premium products
CATEGORY DATA
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN SAUDI ARABIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • The end of remote learning provides a boost for sales
  • Johnson’s maintains its leading position
  • Pigeon launches Natural Botanical Baby Range
PROSPECTS AND OPPORTUNITIES
  • Natural and sensitive products likely to win over parents
  • Pharmacies to continue leading distribution channels
  • Declining birth rate poses a potential obstacle to stronger growth
CATEGORY DATA
  • Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN SAUDI ARABIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • New product developments continue to drive interest and sales
  • The use of hand sanitisers declines as COVID-19 fears subside
  • E-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
  • Natural and dermocosmetics present growth opportunities but overall demand is unlikely to increase significantly
  • Pharmacies likely to remain the key distribution channel but competition from other channels is growing
  • Increased focus on personal health and hygiene should help to sustain demand
CATEGORY DATA
  • Table 33 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 34 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 36 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 37 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 39 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN SAUDI ARABIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Colour cosmetics continues its recovery as Saudi Arabia promotes female empowerment
  • Make Up For Ever continues to lead
  • Hermès opens its first perfume and cosmetics store as distribution landscape expands
PROSPECTS AND OPPORTUNITIES
  • Governmental initiatives supports growth
  • Augmented Reality (AR) and make-up artists could help drive sales of colour cosmetics
  • Buy Now Pay Later services expected to help support spending
CATEGORY DATA
  • Table 42 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 44 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 46 LBN Brand Shares of Eye Make-up: % Value 2019-2022
  • Table 47 LBN Brand Shares of Facial Make-up: % Value 2019-2022
  • Table 48 LBN Brand Shares of Lip Products: % Value 2019-2022
  • Table 49 LBN Brand Shares of Nail Products: % Value 2019-2022
  • Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN SAUDI ARABIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Demand for deodorants grows while players respond to demands for products free from alcohol and aluminium
  • Nivea continues to lead with ongoing investment in new product development
  • E-commerce continues to grow as online shopping becomes increasingly convenient
PROSPECTS AND OPPORTUNITIES
  • Governmental initiatives supports growth
  • Sustainability coming into focus as pressures mount to be greener
  • Consumers want to smell good but not at the expense of their health
CATEGORY DATA
  • Table 53 Sales of Deodorants by Category: Value 2017-2022
  • Table 54 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 55 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 56 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 57 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 58 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 59 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN SAUDI ARABIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Depilatories returns to growth despite the lifting of restrictions on professional services
  • Veet continues to lead
  • E-commerce showing strong growth potential
PROSPECTS AND OPPORTUNITIES
  • Depilatories expected to continue facing strong competition from alternative hair removal methods
  • Governmental initiatives supports growth
  • Pharmacies will likely remain the leading distribution channel but e-commerce and modern grocery retailers set to win share
CATEGORY DATA
  • Table 62 Sales of Depilatories by Category: Value 2017-2022
  • Table 63 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
  • Table 65 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 66 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 67 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN SAUDI ARABIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Sales benefit from strong cultural significance of fragrances
  • Increase in tourism provides a big boost to sales
  • Arabian Oud continues to lead
  • Hermès opens Its first perfume and cosmetics store while other brands look to promote female empowerment
PROSPECTS AND OPPORTUNITIES
  • Promotion of tourism and female empowerment should continue to support growth
  • Buy Now Pay Later (BNPL) services could improve access to fragrances
  • Competition likely to intensify as demand recovers
CATEGORY DATA
  • Table 69 Sales of Fragrances by Category: Value 2017-2022
  • Table 70 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 71 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 72 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 75 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN SAUDI ARABIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Hair care sees strong growth with consumers keen to invest in their appearance
  • New launches continue to appear in the category
  • Hair care sees growing demand for more natural product formulations
PROSPECTS AND OPPORTUNITIES
  • Governmental initiatives supports growth
  • Natural and dermocosmetics to expand
  • Consumers expected to show increasing willingness to invest in their appearance
CATEGORY DATA
  • Table 77 Sales of Hair Care by Category: Value 2017-2022
  • Table 78 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 79 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 80 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 82 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 83 LBN Brand Shares of Colourants: % Value 2019-2022
  • Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 85 LBN Brand Shares of Styling Agents: % Value 2019-2022
  • Table 86 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 87 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN SAUDI ARABIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Men show willingness to invest in their appearance
  • Competition remains strong both from within men’s grooming but also from complimentary products
  • E-commerce thriving but store-based retailers see a recovery as footfall increases
PROSPECTS AND OPPORTUNITIES
  • Governmental initiatives supports growth
  • Men focusing on improving their health and hygiene
  • Retail e-commerce expected to take further share from store-based retailers as consumers look for greater convenience
CATEGORY DATA
  • Table 90 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 91 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 94 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 95 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 97 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Increased hygiene awareness fuelling demand for oral care
  • New product development focuses on whitening and natural claims
  • Sensodyne continues to lead with ongoing investment in new product development
PROSPECTS AND OPPORTUNITIES
  • Governmental initiatives supports growth
  • Natural, clean and green concepts to continue expanding
  • E-commerce set make further inroads as consumers increasingly attracted to the convenience of shopping online
CATEGORY DATA
  • Table 99 Sales of Oral Care by Category: Value 2017-2022
  • Table 100 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 101 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 102 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 103 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 104 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 105 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
  • Table 107 LBN Brand Shares of Toothpaste: % Value 2019-2022
  • Table 108 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 110 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN SAUDI ARABIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Clean continues to grow with a greater focus towards holistic health and selfcare
  • Skin care benefits from a large number of new product launches in 2022
  • E-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
  • Governmental initiatives supports growth
  • Sustainability likely to form an important part of the future strategies of many skin care brands
  • Buy Now Pay Later (BNPL) services expected to thrive while e-commerce stands to win further share
CATEGORY DATA
  • Table 112 Sales of Skin Care by Category: Value 2017-2022
  • Table 113 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 114 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 115 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
  • Table 117 LBN Brand Shares of Anti-agers: % Value 2019-2022
  • Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
  • Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
  • Table 120 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 121 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN SAUDI ARABIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Saudi Arabia’s more liberal policies and an increase in tourism helping to increase demand for sun care
  • Wide variety of products available in the market through key players. L’Oréal enters sun care
  • E-commerce continues to grow but still lacks a strong presence in sun care
PROSPECTS AND OPPORTUNITIES
  • Governmental tourism initiatives should support growth
  • Sustainability and reef-safe formulas likely to gain more attention as consumers become more eco conscious
  • The rise of dermocosmetics likely to provide challenges and opportunities for producers of sun care
CATEGORY DATA
  • Table 123 Sales of Sun Care by Category: Value 2017-2022
  • Table 124 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 125 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 126 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 128 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027