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Beauty and Personal Care in Saudi Arabia- Product Image
Beauty and Personal Care in Saudi Arabia- Product Image
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Beauty and Personal Care in Saudi Arabia

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    Report

  • 141 Pages
  • April 2024
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 2395184
Description Jump to:
Although the Saudi economy actually contracted in 2023 due to a drop in oil revenue when it came to the Kingdom’s non-oil economy there continued to be growth, with this including spending on beauty and personal care. The retail industry is looking to capitalise on the rise of consumerism which has been backed by favourable demographics, population growth and a rise in per capita income, and an increase in tourism - both religious and leisure.

The Beauty and Personal Care in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SAUDI ARABIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Mass beauty and personal care enjoys healthy growth as Saudi Arabia encourages new visitors and the pandemic comes to an end
  • Sheglam opens its first physical outlet in Saudi Arabia
  • Beauty specialists on the rise in Saudi Arabia as they develop an omnichannel approach to retailing
PROSPECTS AND OPPORTUNITIES
  • Sustainability and health and wellness expected to inform sales growth
  • E-commerce set to play a more prominent role in the future
  • Increased focus on personal health and hygiene should support demand
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN SAUDI ARABIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Domestic and inbound tourism playing a key role in the growth of premium beauty and personal care
  • Arabian Oud continues to lead with premium fragrances remaining the key category
  • Small entrepreneurs target younger adults while clean, sustainable and cruelty-free products make headway
PROSPECTS AND OPPORTUNITIES
  • IPOs, mergers and acquisitions and a cleaner and more ethical approach to beauty and personal care
  • E-commerce continues to grow
  • Vision 2030 paints a bright picture for premium beauty and personal care
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN SAUDI ARABIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising health and hygiene concerns support demand for baby and child-specific products
  • Johnson’s & Johnson continues to lead but faces growing competition
  • Pharmacies continue to lead distribution
PROSPECTS AND OPPORTUNITIES
  • Category sales set to see healthy growth with an increasing focus on natural and sustainable options
  • Retail e-commerce likely to gain a stronger foothold in the market
  • Declining birth rate poses a potential obstacle to stronger growth
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN SAUDI ARABIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increased focus on personal health and hygiene supports demand
  • Lux continues to lead while Always launches new intimate hygiene range
  • Pharmacies dominate the distribution of bath and shower
PROSPECTS AND OPPORTUNITIES
  • Sales set to stagnate while manufacturers are expected to focus on natural and sustainable products
  • Beauty specialists expanding but pharmacies set to remain on top
  • E-commerce continues to grow
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2018-2023
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN SAUDI ARABIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Female empowerment and investment in fashion and beauty boosting sales of colour cosmetics
  • Brands target younger consumers as demand continues to grow
  • Local brand Asteri Beauty launched in 2023 while Sheglam opens first offline store
PROSPECTS AND OPPORTUNITIES
  • Sales expected to benefit from female empowerment and an increase in tourism
  • New technology could help women make new and bolder decisions in the make-up they choose to wear
  • E-commerce still has room for development while BNPL services should encourage spending
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
  • Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
  • Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN SAUDI ARABIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Active lives and an increased focus on health and hygiene informs demand for deodorants in 2023
  • Nivea maintains its leading position thanks to ongoing investment in marketing and new product development
  • Supermarkets and hypermarkets continue to lead the distribution of deodorants
PROSPECTS AND OPPORTUNITIES
  • Sustainability, natural ingredients and dermocosmetics: Three trends to look out for over the forecast period
  • Positive signs for deodorants
  • E-commerce continues to grow as consumers become more savvy shoppers
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2018-2023
  • Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
  • Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
  • Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
  • Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN SAUDI ARABIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales struggle as many women opt for laser hair removal
  • Gillette Venus extends its portfolio and focuses on educating women on the benefits of shaving
  • Veet continues to dominate depilatories
PROSPECTS AND OPPORTUNITIES
  • Depilatories set for challenging future as competition from alternative hair removal products and services grows
  • Distribution set to expand with a growing focus on e-commerce
  • Government initiatives could benefit sales
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2018-2023
  • Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
  • Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
  • Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
  • Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN SAUDI ARABIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Arabian Oud continues to lead
  • Beauty specialists continue to dominate distribution while entrepreneurs experiment with a modern take on traditional fragrances
  • Increase in tourism provides a boost to sales
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for fragrances backed by economic growth and an increase in tourism
  • E-commerce continues to grow while BNPL services open up new opportunities for premium fragrances
  • Increase in tourism set to boost sales of fragrances.
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2018-2023
  • Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
  • Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
  • Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
  • Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN SAUDI ARABIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Hair care thriving as consumers focus more on their appearance
  • Pantene continues to lead but faces mounting competition as new products continue to hit the market
  • Hair salons and beauty specialists making headway in the distribution of hair care
PROSPECTS AND OPPORTUNITIES
  • Consumers expected to focus on more natural and sustainable hair care solutions over the forecast period
  • Health and hygiene should boost demand as players focus on digital sales and marketing
  • More stable outlook for hair care
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2018-2023
  • Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
  • Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
  • Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
  • Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
  • Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN SAUDI ARABIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Men’s grooming receiving growing interest but increasing competition for men’s shaving undermines category growth
  • Gillette continues to lead men’s grooming while Nivea faces growing competition in men’s skin care
  • Health and beauty specialists lead distribution in men’s grooming
PROSPECTS AND OPPORTUNITIES
  • Strong potential of men’s grooming likely to encourage innovation and new product development
  • Economic growth and more tourists set to boost sales - especially of men’s fragrances
  • E-commerce set to gain share in men’s grooming over the forecast period
CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2018-2023
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2019-2023
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN SAUDI ARABIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sensodyne continues to lead oral care
  • Sensodyne leads but competition intensifies with ongoing investment in innovation and new product development
  • Supermarkets, hypermarkets and pharmacies continue to lead the distribution of oral care
PROSPECTS AND OPPORTUNITIES
  • Increasing oral health awareness expected to boost sales
  • Natural, clean and green concepts to continue expanding, while electric toothbrushes become increasingly advanced
  • E-commerce set to make further inroads in oral care as consumers embrace the convenience of online shopping
CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2018-2023
  • Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 102 Sales of Toothbrushes by Category: Value 2018-2023
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
  • Table 105 NBO Company Shares of Oral Care: % Value 2019-2023
  • Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023
  • Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN SAUDI ARABIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Skin care sales on the rise in 2023 as players target younger consumers
  • Garnier introduces new acne skin care range while the range of dermocosmetics continues to grow
  • K-Beauty continues to have a growing influence but Nivea remains the leading brand
PROSPECTS AND OPPORTUNITIES
  • Natural and dermocosmetics continues to expand
  • Natural and sustainable products set to make headway over the forecast period
  • Beauty specialists set to thrive while e-commerce should see further gains
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2018-2023
  • Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023
  • Table 115 NBO Company Shares of Skin Care: % Value 2019-2023
  • Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023
  • Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
  • Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN SAUDI ARABIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increased awareness of the threat posed by sun exposure continues to support demand for sun care in 2023
  • La Roche Posay leads sun care
  • Pharmacies continue leading distribution channels
PROSPECTS AND OPPORTUNITIES
  • New product developments expected
  • New product development expected to focus on natural and sustainable ingredients and materials and dermocosmetics
  • E-commerce set to win further share as more consumers shop online
CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2018-2023
  • Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023
  • Table 126 NBO Company Shares of Sun Care: % Value 2019-2023
  • Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
  • Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028

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