Flower & Nursery Stock Wholesaling in the US - Industry Market Research Report

Out of Stock: Industry Growth Will Likely be Limited due to Intensifying External Competition

Over the five years to 2019, operators in the Flower and Nursery Stock Wholesaling industry have struggled to remain relevant within the supply chain. Traditional sales channels such as suppliers and importers that sell industry products in bulk to wholesalers have been experiencing shrinking sales, making up less than half of total industry transactions. As the majority of industry products are imported from overseas, suppliers and importers are increasingly selling premade products to retailers directly, bypassing industry operators. Over the five years to 2024, the industry, affected by similar pressures as during the previous period, will continue to decline. External competition from importers and growers selling directly to retailers is expected to intensify, while prices will continue to be driven down by downstream markets.

Operators in this industry sell flowers, nursery stock and florists’ supplies to retail outlets. Distributors purchase flowers and nursery stock from farmers and buy florists’ supplies from various manufacturers. This industry does not grow flowers or plants, nor does it distribute Christmas trees, plant seeds or bulbs.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.