Direct Selling Companies in the US - Industry Market Research Report

Operators in the Direct Selling Companies industry retail a range of products from one person to another away from a fixed retail location. The COVID-19 (coronavirus) pandemic caused a substantial shift in the industry as mass layoffs propelled industry participation levels, resulting in heightened performance. However, intense competition from big-box retailers and e-commerce has negatively affected the industry, as competitors are able to offer a wider selection of substitute products at lower prices and in a convenient one-stop location. Nonetheless, industry revenue is expected to increase at an annualized rate of 5.3% to $65.1 billion over the five years to 2022. Industry profit is also projected to increase as revenue has outpaced the cost of labor.

Direct selling is the retailing of a product or service from one person to another away from a fixed retail location. Providers are referred to as independent consultants, distributors or representatives. Sales are usually done via home parties, workplaces, trucks, wagons, street-corner carts or door-to-door. Direct sellers of fuel and food for immediate consumption are excluded from this industry. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.