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Market Research in the US - Industry Market Research Report

  • ID: 239675
  • Report
  • March 2020
  • Region: United States
  • 37 pages
  • IBISWorld
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Numbers game: Increased R&D expenditure is expected to positively affect industry revenue

FEATURED COMPANIES

  • IQVIA Holdings Inc.
  • Nielsen Holdings PLC
  • MORE

Market Research in the US

The Market Research industry in the United States has experienced strong growth over the five years to 2019, encouraged by growth in research and development (R&D) and internet advertising expenditure, which have driven demand for industry services. During the current period, acquisitions among the industry's largest players were common. Major advertising agencies have also increasingly acquired market research companies to pursue value-added services in this complementary industry. The growing use of the internet by consumers and advertisers has driven market research providers to adjust services and has enabled new companies to enter the industry. Over the five years to 2024, revenue for the Market Research industry is anticipated to continue growing. Instituted interest rate hikes and increases in commodity prices are projected to put slight downward pressure on corporate profit growth, which typically has a relatively direct downstream impact on advertising and R&D expenditure.

Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields, such as economics or engineering, are not included in this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • IQVIA Holdings Inc.
  • Nielsen Holdings PLC
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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  • Nielsen Holdings PLC
  • IQVIA Holdings Inc.
Note: Product cover images may vary from those shown
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