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Homewares in the United Arab Emirates

  • ID: 2398386
  • Report
  • April 2020
  • Region: United Arab Emirates
  • 18 pages
  • Euromonitor International
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The UAE homewares environment continued to recover in 2019, post-introduction of VAT in 2018. During the review period consumers were discouraged from purchasing premium and postponed purchases. Unit prices for homewares declined across many other categories during the review period, and many consumers opted to spend their limited budget on renewing their indoor furniture and home textiles to take advantage of affordable prices.

The Homewares in United Arab Emirates report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Content and Tables

HEADLINES

PROSPECTS
  • Price promotions, internet access and popularity of cooking shows underpin continued growth
  • Private label benefits as consumers seek greater convenience in the kitchen
  • Health trend and awareness of quality to boost demand for more premium products
COMPETITIVE LANDSCAPE
  • Groupe SEB’s Tefal dominates ovenware, underpinning the company’s overall category lead
  • IKEA maintains lead in food storage, environmental issues may influence future demand
  • Growth of induction hobs set to boost demand for appropriate cookware
CATEGORY DATA
  • Table 1 Sales of Homewares by Category: Value 2014-2019
  • Table 2 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 3 Sales of Homewares by Material: % Value 2014-2019
  • Table 4 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 5 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 6 Distribution of Homewares by Format: % Value 2014-2019
  • Table 7 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 8 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Technological developments in terms of both products and their distribution are key to performance in 2019
  • Players implement added-value services, promotional activities and bundle offers to attract consumers
  • IKEA and Home Centre embrace tech developments to enable consumer visualisation
  • E-commerce gains traction with growing consumer connectivity, coupled with convenience of home delivery and click-and-collect
  • Continued technological developments and environmental factors to impact demand trends over forecast period
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2014-2019
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 11 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 14 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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