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Luxury Goods in Romania

  • ID: 2398419
  • Report
  • December 2021
  • Region: Romania
  • 80 Pages
  • Euromonitor International
In terms of values sales, personal luxury has one of the highest shares of luxury goods. However, the performance of categories within personal luxury differed depending on the category’s necessity and their dependence on travel and normal working and socialising conditions. For example, luxury writing instruments and stationery, luxury travel goods, and luxury eyewear will not recovery to 2019 value sales.

The Luxury Goods in Romania report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2025 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

LUXURY GOODS IN ROMANIA
EXECUTIVE SUMMARY
  • Luxury goods in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2016-2021
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2016-2021
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2016-2020
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2017-2020
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2021
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2021-2026
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Category value sales remain low due to restricted demand for luxury hotels
  • Further restrictions limit demand from essential business travellers
  • Virus set to severely weaken experiential luxury infrastructure
PROSPECTS AND OPPORTUNITIES
  • Slow recovery expected for experiential luxury as travellers remain cautious
  • Rebuilding will need investment and invention to bring back business customers
  • Opportunities to boost leisure traveller sales expected in latter forecast period
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2016-2021
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2016-2020
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026
LUXURY HOTELS IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Luxury hotels continue to be impacted by travel bans, lockdowns, and lingering consumer anxiety
  • Pandemic losses lead to greater consolidation of competitive landscape
  • Domestic tourism rises as Romanians seek local, natured-based summer holidays
PROSPECTS AND OPPORTUNITIES
  • Increasing trend for remote conferencing to negatively impact recovery
  • Independent hotels anticipated to focus on growing domestic demand through exclusive nature-based stays
  • Pandemic creates unique recovery obstacles for major luxury hotel operators
CATEGORY DATA
  • Table 15 Sales in Luxury Hotels: Value 2016-2021
  • Table 16 Sales in Luxury Hotels: % Value Growth 2016-2021
  • Table 17 NBO Company Shares in Luxury Hotels: % Value 2016-2020
  • Table 18 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
  • Table 19 Forecast Sales in Luxury Hotels: Value 2021-2026
  • Table 20 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026
FINE WINES/CHAMPAGNE AND SPIRITS IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Fine wines/champagnes continue to benefit from being seen as acceptable to drink in the home; fine spirits begins its recovery as consumers socialise more
  • COVID-19 has little impact upon consumption trends and preferences
  • Foodservice restrictions and party bans are prime dampeners in fine spirits recovery
PROSPECTS AND OPPORTUNITIES
  • Significant scope for growth in underdeveloped category
  • High demand anticipated in early forecast period as social events are rescheduled
  • Increased fragmentation of competitive landscape expected as consumers continue exploring different brands and tastes
CATEGORY DATA
  • Table 21 Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021
  • Table 22 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021
  • Table 23 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2016-2020
  • Table 24 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2017-2020
  • Table 25 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2016-2021
  • Table 26 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2021-2026
  • Table 27 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2021-2026
PREMIUM AND LUXURY CARS IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Visible but limited impact of COVID-19 as category makes full recovery
  • Health concerns lead to greater interest in premium and luxury SUVs
  • Fewer sales for entry level cars due to reduced demand from aspirational consumers
PROSPECTS AND OPPORTUNITIES
  • Fewer but higher-quality purchases set to characterise category sales
  • Sophisticated, innovative developments needed in premium and luxury car design as brand image is no longer enough to encourage sales
  • Competitive environment will continue to be led by Mercedes-Benz brand
CATEGORY DATA
  • Table 28 Sales of Premium and Luxury Cars: Value 2016-2021
  • Table 29 Sales of Premium and Luxury Cars: % Value Growth 2016-2021
  • Table 30 NBO Company Shares of Premium and Luxury Cars: % Value 2016-2020
  • Table 31 LBN Brand Shares of Premium and Luxury Cars: % Value 2017-2020
  • Table 32 Forecast Sales of Premium and Luxury Cars: Value 2021-2026
  • Table 33 Forecast Sales of Premium and Luxury Cars: % Value Growth 2021-2026
PERSONAL LUXURY IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Full recovery for personal luxury although there is still a discrepancy in performance between categories
  • Luxury travel goods and luxury writing instruments and stationery continue to suffer due to dependence on travel and office-working
  • Growing interest as the affluent look for new ways to spend their money
PROSPECTS AND OPPORTUNITIES
“Less essential” items set for stronger growth due to having fewer credible alternatives
  • E-commerce set to finally take flight, boosted by pandemic and growing interest from younger generation
  • Demand for local brands likely to cause greater category fragmentation
CATEGORY DATA
  • Table 34 Sales of Personal Luxury by Category: Value 2016-2021
  • Table 35 Sales of Personal Luxury by Category: % Value Growth 2016-2021
  • Table 36 NBO Company Shares of Personal Luxury: % Value 2016-2020
  • Table 37 LBN Brand Shares of Personal Luxury: % Value 2017-2020
  • Table 38 Distribution of Personal Luxury by Format: % Value 2016-2021
  • Table 39 Forecast Sales of Personal Luxury by Category: Value 2021-2026
  • Table 40 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026
DESIGNER APPAREL AND FOOTWEAR (READY-TO-WEAR) IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Reliance on domestic consumers means that designer apparel and footwear (ready-to-wear) continues to grow
  • Fears of COVID-19 and heavy discounts lead to strong growth for e-commerce
  • Value growth rates exceed volume as aspirational consumers hold off purchases
PROSPECTS AND OPPORTUNITIES
  • Luxury brands increasingly expected to utilise growing e-commerce channel
  • Growing share expected for local brands, with retailers set to expand store locations
  • Recession-proof consumers driving top end of market
CATEGORY DATA
  • Table 41 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021
  • Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021
  • Table 43 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2020
  • Table 44 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2017-2020
  • Table 45 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2016-2021
  • Table 46 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2021-2026
  • Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2021-2026
LUXURY EYEWEAR IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Continued COVID-19 measures and fears prevents full recovery for luxury eyewear
  • Luxury sun glasses records highest value growth thanks to high product seasonality and few summer restrictions
  • Luxury spectacle frames less impacted by COVID-19 than luxury sun glasses
PROSPECTS AND OPPORTUNITIES
  • Underlying trends and preferences remain, despite impact of pandemic
  • E-commerce growth to remain limited due to necessity of trying before buying
  • Strengthening price positions reflect filtered consumer base
CATEGORY DATA
  • Table 48 Sales of Luxury Eyewear by Category: Value 2016-2021
  • Table 49 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021
  • Table 50 NBO Company Shares of Luxury Eyewear: % Value 2016-2020
  • Table 51 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020
  • Table 52 Distribution of Luxury Eyewear by Format: % Value 2016-2021
  • Table 53 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026
  • Table 54 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026
LUXURY JEWELLERY IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong but limited rebound for luxury jewellery
  • Domestic retailer Teilor continues to expand as players increasingly turn online for marketing support
  • Costume jewellery best equipped to cope with pandemic
PROSPECTS AND OPPORTUNITIES
  • Sales to remain dependent on domestic demand and highly influenced by the future of the pandemic
  • Pent-up demand for wedding-related jewellery to give category a boost
  • Further fragmentation as consumer discernment grows
CATEGORY DATA
  • Table 55 Sales of Luxury Jewellery by Category: Value 2016-2021
  • Table 56 Sales of Luxury Jewellery by Category: % Value Growth 2016-2021
  • Table 57 NBO Company Shares of Luxury Jewellery: % Value 2016-2020
  • Table 58 LBN Brand Shares of Luxury Jewellery: % Value 2017-2020
  • Table 59 Distribution of Luxury Jewellery by Format: % Value 2016-2021
  • Table 60 Forecast Sales of Luxury Jewellery by Category: Value 2021-2026
  • Table 61 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2021-2026
LUXURY LEATHER GOODS IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Luxury travel goods continues to be hard hit by lack of want to travel
  • Online marketing campaigns are key to success during the pandemic
  • Work-play restrictions reduce purchase requirements
PROSPECTS AND OPPORTUNITIES
  • A tentatively positive performance expected as upper-class consumers continue to support luxury and super premium sales
  • Rise of e-commerce to continue thanks to convenience of shopping method
  • Demand remains strong, but consumers need new affordable ways to buy into status
CATEGORY DATA
  • Table 62 Sales of Luxury Leather Goods: Value 2016-2021
  • Table 63 Sales of Luxury Leather Goods: % Value Growth 2016-2021
  • Table 64 NBO Company Shares of Luxury Leather Goods: % Value 2016-2020
  • Table 65 LBN Brand Shares of Luxury Leather Goods: % Value 2017-2020
  • Table 66 Distribution of Luxury Leather Goods by Format: % Value 2016-2021
  • Table 67 Forecast Sales of Luxury Leather Goods: Value 2021-2026
  • Table 68 Forecast Sales of Luxury Leather Goods: % Value Growth 2021-2026
LUXURY PORTABLE CONSUMER ELECTRONICS IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Luxury wearables gaining ground with brands expanding to meet demands
  • Revised consumer base, but domestic sales cushioned by travel ban
  • Luxury mobile phones almost non-existent in Romania
PROSPECTS AND OPPORTUNITIES
  • Rising purchasing power to have positive effects on luxury smart wearables
  • Tech-centric future leaves little room for luxury in smartphones
  • E-commerce offers potential for growth in the post-pandemic landscape
CATEGORY DATA
  • Table 69 Sales of Luxury Portable Consumer Electronics by Category: Value 2016-2021
  • Table 70 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 71 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2016-2020
  • Table 72 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2017-2020
  • Table 73 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2016-2021
  • Table 74 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2021-2026
  • Table 75 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2021-2026
LUXURY TIMEPIECES IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • High income consumers continue to invest in luxury timepieces
  • Rolex maintains exclusive status by preventing online sales
  • Narrowing of gifting opportunities prevents stronger growth
PROSPECTS AND OPPORTUNITIES
  • Boosted interest could lead to rise of fake products
  • Wealthy set to drive recovery with travel restrictions aiding domestic demand
  • Digital innovation set to reshape demand, though luxury analogues will retain their status
CATEGORY DATA
  • Table 76 Sales of Luxury Timepieces by Category: Value 2016-2021
  • Table 77 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Luxury Timepieces: % Value 2016-2020
  • Table 79 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020
  • Table 80 Distribution of Luxury Timepieces by Format: % Value 2016-2021
  • Table 81 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026
  • Table 82 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026
LUXURY WRITING INSTRUMENTS AND STATIONERY IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand remains restricted in 2021 as stay-at-home consumers have little opportunity to show off their writing instruments
  • Lack of social and work events prevents stronger recovery
  • Low popularity of category amongst luxury consumers continues in digital age
PROSPECTS AND OPPORTUNITIES
  • Emergence from recession expected to be key to recovery
  • Rise of e-commerce set to negatively impact value sales growth
  • Personalisation could help reposition luxury writing instruments
CATEGORY DATA
  • Table 83 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
  • Table 84 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
  • Table 85 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
  • Table 86 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
  • Table 87 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
  • Table 88 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
  • Table 89 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026
SUPER PREMIUM BEAUTY AND PERSONAL CARE IN ROMANIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand for high-quality, effective skin care continues to grow
  • Super premium colour cosmetics remain low under ongoing mask and at stay-at-home measures
  • COVID-19 accelerates online shift, and change may be permanent
PROSPECTS AND OPPORTUNITIES
  • Immaturity of beauty and personal care offers long term potential
  • E-commerce retailers expected to continue thriving thanks to convenience trend
  • Greater demand for local products to encourage domestic companies to focus on their super premium beauty and personal care lines
CATEGORY DATA
  • Table 90 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
  • Table 91 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 92 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020
  • Table 93 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020
  • Table 94 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021
  • Table 95 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026
  • Table 96 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown