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Luxury Goods in Romania

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    Report

  • 44 Pages
  • November 2025
  • Region: Romania
  • Euromonitor International
  • ID: 2398419
In 2025, retail current value sales of luxury goods in Romania demonstrated robust growth, reaching approximately RON12.5 billion. This growth, despite ongoing macroeconomic challenges, was driven by resilient consumer confidence among affluent individuals and an increase in inbound tourism, both of which contributed to higher spending across various luxury categories.

This Luxury Goods in Romania report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Luxury hotels drive experiential luxury growth through premium offerings
  • Marriott International strengthens lead of fragmented competitive landscape
  • Growing demand for bespoke luxury experiences and wellness facilities
PROSPECTS AND OPPORTUNITIES
  • Positive outlook to be supported by strong recovery of inbound arrivals
  • New luxury hotels to prioritise cultural heritage with contemporary elements
  • Luxury hotels to adopt eco-friendly practices to attract discerning travellers
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERFINE WINES/CHAMPAGNE AND SPIRITS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and sustainability drive positive performance in 2025
  • Pernod Ricard strengthens lead of highly fragmented competitive landscape
  • Mix of distribution channels supports visibility, access and growth
PROSPECTS AND OPPORTUNITIES
  • Existing trends to contribute to positive outlook
  • Interest in sustainability and provenance to benefit local producers
  • Consumers to drive growth in premium at-home alcoholic beverages
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPREMIUM AND LUXURY CARS IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affluent consumers drive demand for eco-friendly vehicles
  • Luxury car brands drive growth through digital retail experiences
  • Daimler AG retains lead of consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Further growth potential driven by affluent consumers and rising interest in eco-friendly models
  • Brands to focus on launching electric vehicles to align with growing environmental concerns
  • Luxury car manufacturers to prioritise personalisation and advanced technology
CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPERSONAL LUXURY IN ROMANIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Designer apparel and footwear (ready-to-wear)
  • Luxury eyewear
  • Luxury jewellery
  • Luxury leather goods
  • Luxury wearables electronics
  • Luxury timepieces
  • Luxury writing instruments and stationery
  • Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Sustainable practices to help drive future growth of personal luxury
  • Luxury brands to focus on exclusivity and personalisation to drive growth
  • Retailers to expand online presence through digital innovation
CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2020-2025
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
  • Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER