+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Luxury Goods in Romania

  • PDF Icon

    Report

  • 33 Pages
  • September 2022
  • Region: Romania
  • Euromonitor International
  • ID: 2398419
Luxury goods continued to exhibit a divergent performance during 2022, with marginal growth in retail constant value sales: Experiential luxury remainder the top performer, as the easing of COVID-19 restrictions during the early part of the year unpinned a recovery in demand for luxury hotels. However, experiential luxury retail constant value sales remained well below their pre-pandemic peak.

The Luxury Goods in Romania report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LUXURY GOODS IN ROMANIA
EXECUTIVE SUMMARY
  • Luxury goods in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2017-2022
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Experiential luxury rebounding but remains underdeveloped
  • Luxury hotels more focused on offering authentic local experiences
  • Maintaining service levels proves difficult in a tightening labour market
PROSPECTS AND OPPORTUNITIES
  • Government support and increased investment will help to drive recovery
  • Many affluent locals will travel abroad for experiential luxury
  • Black Sea resort of Mamaia increasingly the place to be seen
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027
FINE WINES/CHAMPAGNE AND SPIRITS IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Negative impact of pandemic on demand proves to be short lived
  • Revival in on-trade demand
  • Retailers increasingly working with on-demand delivery apps
PROSPECTS AND OPPORTUNITIES
  • Conspicuous consumption will continue to drive growth - particularly for spirits
  • Increased imports will lead to greater fragmentation
  • More local companies will launch premium offerings
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027
PREMIUM AND LUXURY CARS IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales squeezed by supply-chain issues and inflationary pressure
  • Many local consumers purchase luxury cars abroad
  • SUVs increasingly in demand
PROSPECTS AND OPPORTUNITIES
  • Luxury car buyers increasingly want connectivity and the latest tech
  • Electric cars will enter the mainstream
  • Mercedes-Benz will continue to epitomise luxury motoring for local consumers
CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027
PERSONAL LUXURY IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Designer apparel and footwear (ready-to-wear)
  • Luxury eyewear
  • Luxury jewellery
  • Luxury leather goods
  • Luxury wearables
  • Luxury timepieces
  • Luxury writing instruments and stationery
  • Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Growth opportunity for local brands in designer apparel and footwear
  • Aspirational luxury brands vulnerable to inflationary pressure
  • E-commerce will expand, but many will continue to opt for in-person shopping
CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2017-2022
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
  • Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027