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Consumer Appliances in Canada

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    Report

  • 121 Pages
  • February 2023
  • Region: Canada
  • Euromonitor International
  • ID: 2398459
After optimistic expectations of consumer demand for the year, manufacturers and retailers of consumer appliances have experienced lower than projected sales in 2022. Following strong growth in sales in the previous two years, with consumers sitting on excess savings and investing in the home by purchasing major and small appliances, 2022 is set to see a slowdown in retail volume growth.

The analyst's Consumer Appliances in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER APPLICANCES IN CANADA

EXECUTIVE SUMMARY
  • Consumer appliances in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 13 Sales of Small Appliances by Category: Volume 2017-2022
  • Table 14 Sales of Small Appliances by Category: Value 2017-2022
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
  • Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
  • Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
REFRIGERATION APPLIANCES IN CANADA

KEY DATA FINDINGS 2022 DEVELOPMENTS
  • After a surge in sales in 2021, demand for refrigeration appliances declines amidst economic uncertainty in 2022
  • Retailers continue to implement price increases, putting pressure on consumers’ wallets
  • Consumers continue to enjoy alcohol, driving sales of electric wine coolers/chillers
PROSPECTS AND OPPORTUNITIES
  • Little movement expected in sales of refrigeration appliances in the forecast period
  • Consumers will continue to demand extra storage in the form of small capacity freezers
  • High-income consumers likely to drive growth in the smart space
CATEGORY DATA
  • Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Table 39 Sales of Freezers by Format: % Volume 2017-2022
  • Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
  • Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
  • Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
  • Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
  • Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
  • Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
  • Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
  • Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
  • Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
  • Table 49 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
  • Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
  • Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
  • Table 52 Production of Refrigeration Appliances: Total Volume 2017-2022
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
  • Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
  • Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN CANADA

KEY DATA FINDINGS 2022 DEVELOPMENTS
  • Little movement in 2022, following strong sales in 2021
  • Global challenges and limited consumer demand depress profits despite easing of supply chain issues
  • Heavy usage of home laundry appliances continues due to home and hybrid working
PROSPECTS AND OPPORTUNITIES
  • Slow and steady growth projected in the forecast period
  • Pet ownership in wealthy households presents growth opportunities in home laundry appliances
  • Brands highlight aesthetics in new lines of home laundry appliances
CATEGORY DATA
  • Table 57 Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 58 Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
  • Table 62 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
  • Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
  • Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
  • Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
  • Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
  • Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
  • Table 68 Production of Home Laundry Appliances: Total Volume 2017-2022
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
  • Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
  • Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN CANADA

KEY DATA FINDINGS 2022 DEVELOPMENTS
  • Slower growth in 2022, following a strong rise in 2021
  • Continued cooking from home sustains dishwasher usage
  • Retailers implement continued price increases in 2022
PROSPECTS AND OPPORTUNITIES
  • Wealthy consumers’ intention to invest in new technology may drive growth for smart dishwashers
  • Hybrid working set to sustain high usage and consumer awareness
  • Economic uncertainty and healthy eating trend set to drive volume growth in dishwashers
CATEGORY DATA
  • Table 73 Sales of Dishwashers by Category: Volume 2017-2022
  • Table 74 Sales of Dishwashers by Category: Value 2017-2022
  • Table 75 Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 76 Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Table 77 Sales of Dishwashers by Format: % Volume 2017-2022
  • Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
  • Table 79 NBO Company Shares of Dishwashers: % Volume 2018-2022
  • Table 80 LBN Brand Shares of Dishwashers: % Volume 2019-2022
  • Table 81 Distribution of Dishwashers by Format: % Volume 2017-2022
  • Table 82 Forecast Sales of Dishwashers by Category: Volume 2022-2027
  • Table 83 Forecast Sales of Dishwashers by Category: Value 2022-2027
  • Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
  • Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN CANADA

KEY DATA FINDINGS 2022 DEVELOPMENTS
  • Slower growth in 2022, following a strong increase in sales in 2021
  • Retailers and manufacturers respond to the cooling of growth
  • Premiumisation drives acceleration in rate of retail value growth
PROSPECTS AND OPPORTUNITIES
  • Only slow growth projected in the forecast period, due to normalisation after strong pandemic-driven sales
  • The smart kitchen may become a reality over the forecast period
  • More brands likely to prioritise both form and function in large cooking appliances
CATEGORY DATA
  • Table 86 Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 87 Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 90 Sales of Built-in Hobs by Format: % Volume 2017-2022
  • Table 91 Sales of Ovens by Connected Appliances: % Volume 2018-2022
  • Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
  • Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
  • Table 94 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
  • Table 95 NBO Company Shares of Ovens: % Volume 2018-2022
  • Table 96 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
  • Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
  • Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
  • Table 99 NBO Company Shares of Cookers: % Volume 2018-2022
  • Table 100 NBO Company Shares of Range Cookers: % Volume 2018-2022
  • Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN CANADA

KEY DATA FINDINGS 2022 DEVELOPMENTS
  • Microwaves remain integral to the kitchen, maintaining slight growth in 2022
  • Usage of kitchen appliances still high, and demand for microwaves stable
  • Built-in format maintains growth despite high prices by highlighting space efficiency
PROSPECTS AND OPPORTUNITIES
  • Continued home cooking due to economic uncertainty set to maintain slow growth
  • Demand for frozen ready meals set to contribute to stable growth for microwaves
  • Coordinated kitchen suites may drive upgrading sooner than the usual replacement cycle for premium and built-in microwaves
CATEGORY DATA
  • Table 106 Sales of Microwaves by Category: Volume 2017-2022
  • Table 107 Sales of Microwaves by Category: Value 2017-2022
  • Table 108 Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 109 Sales of Microwaves by Category: % Value Growth 2017-2022
  • Table 110 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
  • Table 111 NBO Company Shares of Microwaves: % Volume 2018-2022
  • Table 112 LBN Brand Shares of Microwaves: % Volume 2019-2022
  • Table 113 Distribution of Microwaves by Format: % Volume 2017-2022
  • Table 114 Forecast Sales of Microwaves by Category: Volume 2022-2027
  • Table 115 Forecast Sales of Microwaves by Category: Value 2022-2027
  • Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
  • Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN CANADA

KEY DATA FINDINGS 2022 DEVELOPMENTS
  • Blenders experiences growth as younger consumers look to increase the protein in their diet
  • E-commerce sales penetration remains high in 2022
  • Smoothie ingredient delivery services come to Canada, driving growth in blenders and juicers
PROSPECTS AND OPPORTUNITIES
  • Stable growth expected for a staple category, as consumers will cook from home due to uncertain economic conditions
  • Popularity of food delivery amongst younger generations may hamper growth for the category
  • Mixers brands likely to enhance their smart features in the forecast period
CATEGORY DATA
  • Table 118 Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 119 Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
  • Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
  • Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
  • Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
  • Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN CANADA

KEY DATA FINDINGS 2022 DEVELOPMENTS
  • Positive performance as consumers continue to cook from home
  • Caffeine consumption amongst younger consumers drives growth for coffee machines
  • Multifunctional cookers continue to experience explosive growth
PROSPECTS AND OPPORTUNITIES
  • Fragmented and innovative small cooking appliances projected to maintain growth over the forecast period
  • Espresso coffee machines to drive growth in coffee machines
  • Healthy eating trend to sustain growth for most small cooking appliances
CATEGORY DATA
  • Table 129 Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 130 Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 133 Sales of Freestanding Hobs by Format: % Volume 2017-2022
  • Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
  • Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
  • Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
  • Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN CANADA

KEY DATA FINDINGS 2022 DEVELOPMENTS
  • More time is still spent at home, leading to higher cleaning frequency, driving demand for vacuum cleaners
  • Stick vacuum cleaners experiences solid growth as brands expand their offerings
  • Robotic vacuum cleaners experiences dynamic growth and Amazon capitalises on technological advances
PROSPECTS AND OPPORTUNITIES
  • Sales of vacuum cleaners projected to rise along with more households and home working
  • Continued concerns about air quality and home hygiene will drive growth for robotic vacuum cleaners
  • Brands in vacuum cleaners offer specialised products for pet owners
CATEGORY DATA
  • Table 141 Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 142 Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
  • Table 145 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
  • Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
  • Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
  • Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
  • Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
  • Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN CANADA

KEY DATA FINDINGS 2022 DEVELOPMENTS
  • Other personal care appliances turns to decline following strong growth
  • Growth in TikTok users continues, and brands increase marketing spend on the platform
  • Brands highlight the sustainability of their personal care appliances
PROSPECTS AND OPPORTUNITIES
  • Overall personal care appliances set to see slow and steady growth
  • Companies expected to launch more advanced personal care appliances
  • Men’s body grooming habits expected to stick, while the selfie trend will endure
CATEGORY DATA
  • Table 153 Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 154 Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Table 157 Sales of Body Shavers by Format: % Volume 2017-2022
  • Table 158 Sales of Hair Care Appliances by Format: % Volume 2017-2022
  • Table 159 NBO Company Shares of Personal Care Appliances 2018-2022
  • Table 160 LBN Brand Shares of Personal Care Appliances 2019-2022
  • Table 161 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
  • Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
  • Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
  • Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
  • Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN CANADA

KEY DATA FINDINGS 2022 DEVELOPMENTS
  • Rising temperatures lead to sustained growth for air cooling
  • Air purifiers experiences continued strong volume growth due to rising consumer awareness
  • Honeywell continues to lead a fragmented category
PROSPECTS AND OPPORTUNITIES
  • Continued growth forecast for air treatment products, due to climate change and hygiene/environmental concerns
  • Brands set to upgrade the functionality and design of air purifiers
  • Mixed picture for cooling, with slowing housing market
CATEGORY DATA
  • Table 166 Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 167 Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 169 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Table 170 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
  • Table 171 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
  • Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
  • Table 173 Distribution of Air Treatment Products by Format: % Volume 2017-2022
  • Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
  • Table 175 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
  • Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
  • Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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