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Home and Garden in the United Arab Emirates

  • ID: 2403236
  • Report
  • April 2020
  • Region: United Arab Emirates
  • 43 pages
  • Euromonitor International
Despite the economic downturn in the region in general towards the end of the review period, and in the United Arab Emirates in particular, with the implementation of VAT and other regulations, home and garden saw continued positive growth in 2019. New and innovations continued to gain importance in categories such as mattresses, for example.

The Home and Garden in United Arab Emirates report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
List of Content and Tables

EXECUTIVE SUMMARY
  • Technological developments in terms of both products and their distribution are key to performance in 2019
  • Players implement added-value services, promotional activities and bundle offers to attract consumers
  • IKEA and Home Centre embrace tech developments to enable consumer visualisation
  • E-commerce gains traction with growing consumer connectivity, coupled with convenience of home delivery and click-and-collect
  • Continued technological developments and environmental factors to impact demand trends over forecast period
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)

SOURCES
  • Summary 1 Research Sources
HEADLINES

PROSPECTS
  • Population composition and climatic conditions limit potential for gardening growth
  • Indoor plants account for notable proportion of total category due to size and ease of care
  • Lawn mowers’ growth driven by riding units, which rise strongly from low base
COMPETITIVE LANDSCAPE
  • Popularity of indoor plants underpins Dubai Garden Centre’s lead, Bosch sees share gain in power tools
  • International products strong in more premium offerings, private label performs well in categories with little differentiation
  • Domestic companies enjoy operational advantages, but international products are valued when reliability is key
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2014-2019
  • Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 14 Distribution of Gardening by Format: % Value 2014-2019
  • Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Residential infrastructure growth set to boost category’s performance
  • Promotions and bundling offers stimulate home furnishings category
  • E-commerce gains popularity due to convenience and high internet penetration
COMPETITIVE LANDSCAPE
  • IKEA maintains lead with competitive pricing and luxury appeal
  • HomeWorks brand consolidates lead in outdoor furniture following promotional investment
  • Large expat consumer base results in demand for both domestic and international players
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Players offer added-value services at no extra cost, “do-it-for-me” an increasing trend
  • Virtual reality appeals to consumers seeking greater control and visualisation prior to purchase
  • E-commerce gains traction as players develop online portals and address security concerns
COMPETITIVE LANDSCAPE
  • Local players make gains as they adapt to changing consumer demands
  • Ace Hardware Middle East FZE leads with strong portfolio, Jotun introduces new options
  • Online platforms and click-and-collect increasingly important
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2014-2019
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Price promotions, internet access and popularity of cooking shows underpin continued growth
  • Private label benefits as consumers seek greater convenience in the kitchen
  • Health trend and awareness of quality to boost demand for more premium products
COMPETITIVE LANDSCAPE
  • Groupe SEB’s Tefal dominates ovenware, underpinning the company’s overall category lead
  • IKEA maintains lead in food storage, environmental issues may influence future demand
  • Growth of induction hobs set to boost demand for appropriate cookware
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2014-2019
  • Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 34 Sales of Homewares by Material: % Value 2014-2019
  • Table 35 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 37 Distribution of Homewares by Format: % Value 2014-2019
  • Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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