Tobacco in Japan - Research and Markets

Sales of tobacco in Japan remained fairy stable in retail current value terms in 2023. The Japanese government reclassified COVID-19 in May 2023, moving it from a level two to level five infectious disease. The new level is the same class as seasonal influenza, and this made consumers less afraid to go out. Face masks were no longer considered a necessity whenever outside of the house, or at least when close to others.

The Tobacco in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Tobacco in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2018-2023

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2018-2023
Table 3 Sales of Tobacco by Category: Value 2018-2023
Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales of cigarettes continue to decline in 2023
A small decrease in sales thanks to no tax increases
Japan Tobacco gains share with its economy priced products

PROSPECTS AND OPPORTUNITIES

Expected tax revisions in the forecast period
A restrictive smoking environment will constrain growth
Economy priced cigarettes expected to see a further share increase

TAXATION AND PRICING

Taxation rates
Table 78 Taxation and Duty Levies 2018-2023
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 79 Sales of Cigarettes: Volume 2018-2023
Table 80 Sales of Cigarettes by Category: Value 2018-2023
Table 81 Sales of Cigarettes: % Volume Growth 2018-2023
Table 82 Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 83 Sales of Cigarettes by Blend: % Volume 2018-2023
Table 84 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 85 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 86 Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 87 Sales of Cigarettes by Price Band: % Volume 2018-2023
Table 88 NBO Company Shares of Cigarettes: % Volume 2019-2023
Table 89 LBN Brand Shares of Cigarettes: % Volume 2020-2023
Table 90 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
Table 91 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
Table 92 Forecast Sales of Cigarettes: Volume 2023-2028
Table 93 Forecast Sales of Cigarettes by Category: Value 2023-2028
Table 94 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
Table 95 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
Table 96 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
Table 97 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
Table 98 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
Table 99 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
Table 100 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

A continued drop in sales of cigarillos
Fine cut tobacco continues to post a positive performance thanks to its cost efficiency

PROSPECTS AND OPPORTUNITIES

Cigarillos set to continue to struggle due to the loss of its price advantage
Shisha bars a place for working

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Table 14 Sales of Cigars by Size: % Volume 2018-2023
Table 15 Sales of Cigarillos by Price Platform 2018-2023
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
Table 18 NBO Company Shares of Cigars: % Volume 2019-2023
Table 19 LBN Brand Shares of Cigars: % Volume 2020-2023
Table 20 NBO Company Shares of Cigarillos: % Volume 2019-2023
Table 21 LBN Brand Shares of Cigarillos: % Volume 2020-2023
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN JAPANKEY DATA FINDINGS

2023 DEVELOPMENTS

Heated tobacco continues to record strong growth, thanks to more affordable options
British American Tobacco Japan enters e-vapour products
Swedish-style snus continues to grow

PROSPECTS AND OPPORTUNITIES

Heated tobacco will continue to see growth, but tax increases should be closely monitored
E-vapour products will remain a niche due to regulation of nicotine by law
Swedish-style snus has the potential to be a popular alternative

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2018-2023

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco by Category: Volume 2018-2023
Table 36 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2023
Table 37 Sales of E-Vapour Products by Category: Volume 2018-2023
Table 38 Sales of E-Vapour Products by Category: % Volume Growth 2018-2023
Table 39 Sales of Tobacco Heating Devices: Volume 2018-2023
Table 40 Sales of Tobacco Heating Devices: % Volume Growth 2018-2023
Table 41 Sales of Heated Tobacco: Volume 2018-2023
Table 42 Sales of Heated Tobacco: % Volume Growth 2018-2023
Table 43 Sales of Tobacco Free Oral Nicotine: Volume 2018-2023
Table 44 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2023
Table 45 Sales of Tobacco Free Oral Nicotine by Category: Value 2018-2023
Table 46 Sales of Tobacco Free Oral Nicotine: % Value Growth 2018-2023
Table 47 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 48 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 49 Sales of E-Liquids by Nicotene Strength: % Value 2020-2023
Table 50 NBO Company Shares of Smokeless Tobacco: % Volume 2019-2023
Table 51 LBN Brand Shares of Smokeless Tobacco: % Volume 2020-2023
Table 52 NBO Company Shares of E-Vapour Products: % Value 2019-2023
Table 53 LBN Brand Shares of E-Vapour Products: % Value 2020-2023
Table 54 NBO Company Shares of Tobacco Heating Devices: % Volume 2019-2023
Table 55 LBN Brand Shares of Tobacco Heating Devices: % Volume 2020-2023
Table 56 NBO Company Shares of Heated Tobacco: % Volume 2019-2023
Table 57 LBN Brand Shares of Heated Tobacco: % Volume 2020-2023
Table 58 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2019-2023
Table 59 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2020-2023
Table 60 Distribution of Smokeless Tobacco by Format: % Volume 2018-2023
Table 61 Distribution of E-Vapour Products by Format: % Value 2018-2023
Table 62 Distribution of Tobacco Heating Devices by Format: % Volume 2018-2023
Table 63 Distribution of Heated Tobacco by Format: % Volume 2018-2023
Table 64 Forecast Sales of Smokeless Tobacco by Category: Volume 2023-2028
Table 65 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2023-2028
Table 66 Forecast Sales of E-Vapour Products by Category: Volume 2023-2028
Table 67 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Tobacco Heating Devices: Volume 2023-2028
Table 69 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2023-2028
Table 70 Forecast Sales of Heated Tobacco: Volume 2023-2028
Table 71 Forecast Sales of Heated Tobacco: % Volume Growth 2023-2028
Table 72 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2023-2028
Table 73 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2023-2028
Table 74 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2023-2028
Table 75 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2023-2028
Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2023-2028
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2023-2028

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