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Having previously been seen as providing a favourable environment for smokers, Japan is seeing increasing taxation and the introduction of restrictive legislation in the run-up to the 2020 Tokyo Olympics contribute to a significant shift in consumer behaviour. Alongside increasing awareness of the harmful effects of both smoking and passive smoking on health, these factors played a part in the continued decline in cigarettes at the end of the review period.
The author's Tobacco in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The author's Tobacco in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tobacco in Japan
List of Contents and Tables
Executive Summary
Manufacturers and Smokers Turning Attention To Heated Tobacco
2018 Sees Significant Changes in Legislation
Manufacturers Looking Beyond Declining Core Category
Distribution Channels Competing for Heated Tobacco Consumers
Growth Forecast Despite Cigarettes' Ongoing Contraction
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/imports/exports
Market Indicators
Table 1 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
New Legislation Set To Dampen Demand
Manufacturers Seek Ways To Keep Prices Down
Increasing Competition From Heated Tobacco
Competitive Landscape
Japanese Government Plays An Important Role With A Significant Stake in Jti
Philip Morris Preparing for Withdrawal From Cigarettes
Innovation Targets Demand for Flavoured Products
Taxation and Pricing
Taxation Rates
Summary 3 Taxation and Duty Levies 2013-2018
Average Cigarette Pack Price Breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Headlines
Prospects
Rising Cigarettes Prices Boost Demand for Cigars and Cigarillos
Fine Cut Tobacco Appeals With Price and Flavours
Tobacco Specialists Continue To Dominate Distribution
Competitive Landscape
Looking To Leverage Cigarette Brand Equity in Cigars and Cigarillos
Fine Cut Tobacco Innovation Focuses on New Flavours
Organic and Natural Trend Influencing Demand in Fine Cut Tobacco
Category Data
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Headlines
Prospects
Major Players Shifting Focus To Heated Tobacco
Imperial Brands Pioneers E-vapour Products in the Market
Growth in Niche Snus Segment
Competitive Landscape
Intensifying Competition Eats Into Philip Morris's Lead
Philip Morris Responds To Growing Competition With Innovation
Japan Tobacco Diversifies the Ploom Tech Range
Category Indicators
Table 56 Number of Adult Vapers 2013-2018
Category Data
Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018
Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 61 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 62 Sales of Tobacco Heating Devices: Value 2013-2018
Table 63 Sales of Heated Tobacco: Volume 2013-2018
Table 64 Sales of Heated Tobacco: Value 2013-2018
Table 65 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018
Table 66 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018
Table 67 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 68 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 69 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 70 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 71 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 72 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 73 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018
Table 74 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 75 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 76 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2018-2023
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 79 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 80 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 81 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 82 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 83 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 84 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 85 Forecast Sales of Heated Tobacco: Value 2018-2023
List of Contents and Tables
Executive Summary
Manufacturers and Smokers Turning Attention To Heated Tobacco
2018 Sees Significant Changes in Legislation
Manufacturers Looking Beyond Declining Core Category
Distribution Channels Competing for Heated Tobacco Consumers
Growth Forecast Despite Cigarettes' Ongoing Contraction
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/imports/exports
Market Indicators
Table 1 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
New Legislation Set To Dampen Demand
Manufacturers Seek Ways To Keep Prices Down
Increasing Competition From Heated Tobacco
Competitive Landscape
Japanese Government Plays An Important Role With A Significant Stake in Jti
Philip Morris Preparing for Withdrawal From Cigarettes
Innovation Targets Demand for Flavoured Products
Taxation and Pricing
Taxation Rates
Summary 3 Taxation and Duty Levies 2013-2018
Average Cigarette Pack Price Breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Headlines
Prospects
Rising Cigarettes Prices Boost Demand for Cigars and Cigarillos
Fine Cut Tobacco Appeals With Price and Flavours
Tobacco Specialists Continue To Dominate Distribution
Competitive Landscape
Looking To Leverage Cigarette Brand Equity in Cigars and Cigarillos
Fine Cut Tobacco Innovation Focuses on New Flavours
Organic and Natural Trend Influencing Demand in Fine Cut Tobacco
Category Data
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Headlines
Prospects
Major Players Shifting Focus To Heated Tobacco
Imperial Brands Pioneers E-vapour Products in the Market
Growth in Niche Snus Segment
Competitive Landscape
Intensifying Competition Eats Into Philip Morris's Lead
Philip Morris Responds To Growing Competition With Innovation
Japan Tobacco Diversifies the Ploom Tech Range
Category Indicators
Table 56 Number of Adult Vapers 2013-2018
Category Data
Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018
Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 61 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 62 Sales of Tobacco Heating Devices: Value 2013-2018
Table 63 Sales of Heated Tobacco: Volume 2013-2018
Table 64 Sales of Heated Tobacco: Value 2013-2018
Table 65 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018
Table 66 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018
Table 67 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 68 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 69 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 70 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 71 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 72 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 73 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018
Table 74 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 75 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 76 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2018-2023
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 79 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 80 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 81 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 82 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 83 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 84 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 85 Forecast Sales of Heated Tobacco: Value 2018-2023
Note: Product cover images may vary from those shown
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