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Consumer Appliances in Chile

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    Report

  • 114 Pages
  • December 2022
  • Region: Chile
  • Euromonitor International
  • ID: 2477294
In line with the end of government subsidies and permission for Chileans to make withdrawals from pension funds during the pandemic, which resulted in double- or even triple-digit retail volume growth for many consumer appliances, demand is starting to slow as financial support is coming to an end.

The Consumer Appliances in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER APPLIANCES IN CHILE
EXECUTIVE SUMMARY
  • Consumer appliances in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
  • Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 11 Sales of Small Appliances by Category: Volume 2017-2022
  • Table 12 Sales of Small Appliances by Category: Value 2017-2022
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
  • Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
  • Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
REFRIGERATION APPLIANCES IN CHILEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Stagnation after lockdown and subsidies end
  • Acceptance of new players in Chile reduces brand loyalty
  • Inventory management challenges entire market
PROSPECTS AND OPPORTUNITIES
  • Dynamic real estate market to push sales of refrigeration appliances
  • Customisation trend hits retailers
  • Price promotions to maintain volume sales in face of high inflation
CATEGORY DATA
  • Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Table 37 Sales of Freezers by Format: % Volume 2017-2022
  • Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
  • Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
  • Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
  • Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
  • Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
  • Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
  • Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
  • Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
  • Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
  • Table 48 Production of Refrigeration Appliances: Total Volume 2017-2022
  • Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
  • Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN CHILEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Slower growth as Chileans feel pressure of waning disposable incomes
  • Innovation favours Midea’s significant growth during pandemic
  • Frugal consumers set the tone, with a notable reduction in brand loyalty
PROSPECTS AND OPPORTUNITIES
  • Real estate sales will continue to drive demand for automatic washer dryers
  • Daewoo changes local distribution
  • Despite strong declines, private label could still attract consumers to semi-automatic washing machines
CATEGORY DATA
  • Table 53 Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 54 Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Table 57 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
  • Table 58 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
  • Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
  • Table 60 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
  • Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
  • Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
  • Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
  • Table 64 Production of Home Laundry Appliances: Total Volume 2017-2022
  • Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
  • Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN CHILEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Maintenance of prices help support further demand for dishwashers
  • Inventory management challenges entire market including dishwashers
  • A more sustainable and frugal consumer drives sales
PROSPECTS AND OPPORTUNITIES
  • Cultural barriers still challenge dishwashers in Chile
  • Broad portfolio favours Bosch
  • In-store experience to help less established brands and new entrants gain foothold
CATEGORY DATA
  • Table 116 Sales of Dishwashers by Category: Volume 2017-2022
  • Table 117 Sales of Dishwashers by Category: Value 2017-2022
  • Table 118 Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 119 Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Table 120 Sales of Dishwashers by Format: % Volume 2017-2022
  • Table 121 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
  • Table 122 NBO Company Shares of Dishwashers: % Volume 2018-2022
  • Table 123 LBN Brand Shares of Dishwashers: % Volume 2019-2022
  • Table 124 Distribution of Dishwashers by Format: % Volume 2017-2022
  • Table 125 Forecast Sales of Dishwashers by Category: Volume 2022-2027
  • Table 126 Forecast Sales of Dishwashers by Category: Value 2022-2027
  • Table 127 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
  • Table 128 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN CHILEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Stagnation due to lingering impact of pandemic
  • Cultural change in face of technological advances
  • Inventory management challenges stock scenario
PROSPECTS AND OPPORTUNITIES
  • Real estate sales will continue to push demand for large cooking appliances
  • Open-minded attitude of local consumers creates opportunity for Chinese brands
  • Financial crisis management will lead to less brand loyalty
CATEGORY DATA
  • Table 129 Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 130 Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 131 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 132 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 133 Sales of Built-in Hobs by Format: % Volume 2017-2022
  • Table 134 Sales of Ovens by Connected Appliances: % Volume 2018-2022
  • Table 135 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
  • Table 136 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
  • Table 137 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
  • Table 138 NBO Company Shares of Ovens: % Volume 2018-2022
  • Table 139 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
  • Table 140 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
  • Table 141 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
  • Table 142 NBO Company Shares of Cookers: % Volume 2018-2022
  • Table 143 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
  • Table 144 Production of Large Cooking Appliances: Total Volume 2017-2022
  • Table 145 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
  • Table 146 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
  • Table 147 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 148 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN CHILEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • With growing maturity, demand for microwaves is driven by real estate sales
  • The search for diversification
  • Brands focusing on points-of-sales benefit from relaxing of restrictions
PROSPECTS AND OPPORTUNITIES
  • High penetration rate will lead to slow but steady demand for microwaves over forecast period
  • Daewoo gains new local distribution
  • Despite concentrated competitive landscape, brand loyalty is threatened
CATEGORY DATA
  • Table 149 Sales of Microwaves by Category: Volume 2017-2022
  • Table 150 Sales of Microwaves by Category: Value 2017-2022
  • Table 151 Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 152 Sales of Microwaves by Category: % Value Growth 2017-2022
  • Table 153 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
  • Table 154 NBO Company Shares of Microwaves: % Volume 2018-2022
  • Table 155 LBN Brand Shares of Microwaves: % Volume 2019-2022
  • Table 156 Distribution of Microwaves by Format: % Volume 2017-2022
  • Table 157 Forecast Sales of Microwaves by Category: Volume 2022-2027
  • Table 158 Forecast Sales of Microwaves by Category: Value 2022-2027
  • Table 159 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
  • Table 160 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN CHILEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • The new normality in Chilean kitchens
  • Consumers trade down due to economic context and lack of differentiation
  • Premiumisation moves towards connectivity
PROSPECTS AND OPPORTUNITIES
  • Food preparation appliances still perceived as household essentials
  • Financially-cautious consumers will remain relevant heading into forecast period
  • Supply chain uncertainty causes hesitation amongst players
CATEGORY DATA
  • Table 69 Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 70 Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 71 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 72 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Table 73 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
  • Table 74 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
  • Table 75 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
  • Table 76 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
  • Table 77 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
  • Table 78 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
  • Table 79 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN CHILEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Lingering impact of pandemic supports continuous growth
  • New players enter category through light fryers
  • Mature kettles returning to decline
PROSPECTS AND OPPORTUNITIES
  • New products will drive the future of food preparation appliances
  • Healthy eating will foster innovation in different appliances
  • Migration and premiumisation to influence demand for coffee machines in Chile
CATEGORY DATA
  • Table 80 Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 81 Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 82 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 83 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 84 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
  • Table 85 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
  • Table 86 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
  • Table 87 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
  • Table 88 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
  • Table 89 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 90 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN CHILEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Revaluation of the home space continues despite ending of restrictions
  • Explosive growth brings new entrants, and price war begins
  • Xiaomi expands portfolio and brand awareness to gain foothold in Chile
PROSPECTS AND OPPORTUNITIES
  • Chileans will continue to value practicality
  • More affordable vacuum cleaners of lower quality likely to gain ground, impacting value sales
  • Retail e-commerce as a gateway for new entrants
CATEGORY DATA
  • Table 91 Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 92 Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 93 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 94 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
  • Table 95 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
  • Table 96 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
  • Table 97 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
  • Table 98 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
  • Table 99 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
  • Table 100 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
  • Table 101 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
  • Table 102 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN CHILEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • At-home beauty trend remains relevant despite easing of restrictions
  • Brand value remains important, as Chileans search for products that inspire quality
  • Xiaomi expands portfolio and brand awareness to gain foothold in Chile
PROSPECTS AND OPPORTUNITIES
  • Lack of differentiation leads to price declines and lower value growth
  • Leading retailers are key to accessing wider consumer base
  • Chileans value practicality and compact size of electric facial cleansers
CATEGORY DATA
  • Table 103 Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 104 Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 105 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 106 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Table 107 Sales of Body Shavers by Format: % Volume 2017-2022
  • Table 108 Sales of Hair Care Appliances by Format: % Volume 2017-2022
  • Table 109 NBO Company Shares of Personal Care Appliances 2018-2022
  • Table 110 LBN Brand Shares of Personal Care Appliances 2019-2022
  • Table 111 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
  • Table 112 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
  • Table 113 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
  • Table 114 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
  • Table 115 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN CHILEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Stay-at-home occasions continue to impact demand for air treatment products
  • Acceptance of different brands creates opportunities for new entrants
  • Chilean consumers value practicality
PROSPECTS AND OPPORTUNITIES
  • Declining prices to subdue value of category, but support further demand
  • Major players invest in research and development to protect their niche target
  • Tech-savvy consumers will push technological advancement
CATEGORY DATA
  • Table 161 Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 162 Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 163 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 164 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Table 165 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
  • Table 166 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
  • Table 167 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
  • Table 168 Distribution of Air Treatment Products by Format: % Volume 2017-2022
  • Table 169 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
  • Table 170 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
  • Table 171 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
  • Table 172 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027