In line with the end of government subsidies and permission for Chileans to make withdrawals from pension funds during the pandemic, which resulted in double- or even triple-digit retail volume growth for many consumer appliances, demand is starting to slow as financial support is coming to an end.
The Consumer Appliances in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Appliances in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER APPLIANCES IN CHILEDISCLAIMERREFRIGERATION APPLIANCES IN CHILEKEY DATA FINDINGSHOME LAUNDRY APPLIANCES IN CHILEKEY DATA FINDINGSDISHWASHERS IN CHILEKEY DATA FINDINGSLARGE COOKING APPLIANCES IN CHILEKEY DATA FINDINGSMICROWAVES IN CHILEKEY DATA FINDINGSFOOD PREPARATION APPLIANCES IN CHILEKEY DATA FINDINGSSMALL COOKING APPLIANCES IN CHILEKEY DATA FINDINGSVACUUM CLEANERS IN CHILEKEY DATA FINDINGSPERSONAL CARE APPLIANCES IN CHILEKEY DATA FINDINGSAIR TREATMENT PRODUCTS IN CHILEKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Consumer appliances in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
MARKET INDICATORS
- Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
- Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
- Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
- Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
- Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
- Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
- Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
- Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
- Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
- Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
- Table 11 Sales of Small Appliances by Category: Volume 2017-2022
- Table 12 Sales of Small Appliances by Category: Value 2017-2022
- Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
- Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
- Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
- Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
- Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
- Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
- Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
- Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
- Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
- Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
- Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
- Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
- Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
- Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
- Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
- Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
- Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
- Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
- Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
2022 DEVELOPMENTS
- Stagnation after lockdown and subsidies end
- Acceptance of new players in Chile reduces brand loyalty
- Inventory management challenges entire market
PROSPECTS AND OPPORTUNITIES
- Dynamic real estate market to push sales of refrigeration appliances
- Customisation trend hits retailers
- Price promotions to maintain volume sales in face of high inflation
CATEGORY DATA
- Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
- Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
- Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
- Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
- Table 37 Sales of Freezers by Format: % Volume 2017-2022
- Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
- Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
- Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
- Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
- Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
- Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
- Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
- Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
- Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
- Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
- Table 48 Production of Refrigeration Appliances: Total Volume 2017-2022
- Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
- Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
- Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
- Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Slower growth as Chileans feel pressure of waning disposable incomes
- Innovation favours Midea’s significant growth during pandemic
- Frugal consumers set the tone, with a notable reduction in brand loyalty
PROSPECTS AND OPPORTUNITIES
- Real estate sales will continue to drive demand for automatic washer dryers
- Daewoo changes local distribution
- Despite strong declines, private label could still attract consumers to semi-automatic washing machines
CATEGORY DATA
- Table 53 Sales of Home Laundry Appliances by Category: Volume 2017-2022
- Table 54 Sales of Home Laundry Appliances by Category: Value 2017-2022
- Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
- Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
- Table 57 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
- Table 58 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
- Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
- Table 60 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
- Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
- Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
- Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
- Table 64 Production of Home Laundry Appliances: Total Volume 2017-2022
- Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
- Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
- Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
- Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Maintenance of prices help support further demand for dishwashers
- Inventory management challenges entire market including dishwashers
- A more sustainable and frugal consumer drives sales
PROSPECTS AND OPPORTUNITIES
- Cultural barriers still challenge dishwashers in Chile
- Broad portfolio favours Bosch
- In-store experience to help less established brands and new entrants gain foothold
CATEGORY DATA
- Table 116 Sales of Dishwashers by Category: Volume 2017-2022
- Table 117 Sales of Dishwashers by Category: Value 2017-2022
- Table 118 Sales of Dishwashers by Category: % Volume Growth 2017-2022
- Table 119 Sales of Dishwashers by Category: % Value Growth 2017-2022
- Table 120 Sales of Dishwashers by Format: % Volume 2017-2022
- Table 121 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
- Table 122 NBO Company Shares of Dishwashers: % Volume 2018-2022
- Table 123 LBN Brand Shares of Dishwashers: % Volume 2019-2022
- Table 124 Distribution of Dishwashers by Format: % Volume 2017-2022
- Table 125 Forecast Sales of Dishwashers by Category: Volume 2022-2027
- Table 126 Forecast Sales of Dishwashers by Category: Value 2022-2027
- Table 127 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
- Table 128 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Stagnation due to lingering impact of pandemic
- Cultural change in face of technological advances
- Inventory management challenges stock scenario
PROSPECTS AND OPPORTUNITIES
- Real estate sales will continue to push demand for large cooking appliances
- Open-minded attitude of local consumers creates opportunity for Chinese brands
- Financial crisis management will lead to less brand loyalty
CATEGORY DATA
- Table 129 Sales of Large Cooking Appliances by Category: Volume 2017-2022
- Table 130 Sales of Large Cooking Appliances by Category: Value 2017-2022
- Table 131 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
- Table 132 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
- Table 133 Sales of Built-in Hobs by Format: % Volume 2017-2022
- Table 134 Sales of Ovens by Connected Appliances: % Volume 2018-2022
- Table 135 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
- Table 136 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
- Table 137 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
- Table 138 NBO Company Shares of Ovens: % Volume 2018-2022
- Table 139 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
- Table 140 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
- Table 141 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
- Table 142 NBO Company Shares of Cookers: % Volume 2018-2022
- Table 143 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
- Table 144 Production of Large Cooking Appliances: Total Volume 2017-2022
- Table 145 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
- Table 146 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
- Table 147 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
- Table 148 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- With growing maturity, demand for microwaves is driven by real estate sales
- The search for diversification
- Brands focusing on points-of-sales benefit from relaxing of restrictions
PROSPECTS AND OPPORTUNITIES
- High penetration rate will lead to slow but steady demand for microwaves over forecast period
- Daewoo gains new local distribution
- Despite concentrated competitive landscape, brand loyalty is threatened
CATEGORY DATA
- Table 149 Sales of Microwaves by Category: Volume 2017-2022
- Table 150 Sales of Microwaves by Category: Value 2017-2022
- Table 151 Sales of Microwaves by Category: % Volume Growth 2017-2022
- Table 152 Sales of Microwaves by Category: % Value Growth 2017-2022
- Table 153 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
- Table 154 NBO Company Shares of Microwaves: % Volume 2018-2022
- Table 155 LBN Brand Shares of Microwaves: % Volume 2019-2022
- Table 156 Distribution of Microwaves by Format: % Volume 2017-2022
- Table 157 Forecast Sales of Microwaves by Category: Volume 2022-2027
- Table 158 Forecast Sales of Microwaves by Category: Value 2022-2027
- Table 159 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
- Table 160 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- The new normality in Chilean kitchens
- Consumers trade down due to economic context and lack of differentiation
- Premiumisation moves towards connectivity
PROSPECTS AND OPPORTUNITIES
- Food preparation appliances still perceived as household essentials
- Financially-cautious consumers will remain relevant heading into forecast period
- Supply chain uncertainty causes hesitation amongst players
CATEGORY DATA
- Table 69 Sales of Food Preparation Appliances by Category: Volume 2017-2022
- Table 70 Sales of Food Preparation Appliances by Category: Value 2017-2022
- Table 71 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
- Table 72 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
- Table 73 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
- Table 74 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
- Table 75 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
- Table 76 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
- Table 77 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
- Table 78 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
- Table 79 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Lingering impact of pandemic supports continuous growth
- New players enter category through light fryers
- Mature kettles returning to decline
PROSPECTS AND OPPORTUNITIES
- New products will drive the future of food preparation appliances
- Healthy eating will foster innovation in different appliances
- Migration and premiumisation to influence demand for coffee machines in Chile
CATEGORY DATA
- Table 80 Sales of Small Cooking Appliances by Category: Volume 2017-2022
- Table 81 Sales of Small Cooking Appliances by Category: Value 2017-2022
- Table 82 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
- Table 83 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
- Table 84 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
- Table 85 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
- Table 86 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
- Table 87 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
- Table 88 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
- Table 89 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
- Table 90 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Revaluation of the home space continues despite ending of restrictions
- Explosive growth brings new entrants, and price war begins
- Xiaomi expands portfolio and brand awareness to gain foothold in Chile
PROSPECTS AND OPPORTUNITIES
- Chileans will continue to value practicality
- More affordable vacuum cleaners of lower quality likely to gain ground, impacting value sales
- Retail e-commerce as a gateway for new entrants
CATEGORY DATA
- Table 91 Sales of Vacuum Cleaners by Category: Volume 2017-2022
- Table 92 Sales of Vacuum Cleaners by Category: Value 2017-2022
- Table 93 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
- Table 94 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
- Table 95 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
- Table 96 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
- Table 97 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
- Table 98 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
- Table 99 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
- Table 100 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
- Table 101 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
- Table 102 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- At-home beauty trend remains relevant despite easing of restrictions
- Brand value remains important, as Chileans search for products that inspire quality
- Xiaomi expands portfolio and brand awareness to gain foothold in Chile
PROSPECTS AND OPPORTUNITIES
- Lack of differentiation leads to price declines and lower value growth
- Leading retailers are key to accessing wider consumer base
- Chileans value practicality and compact size of electric facial cleansers
CATEGORY DATA
- Table 103 Sales of Personal Care Appliances by Category: Volume 2017-2022
- Table 104 Sales of Personal Care Appliances by Category: Value 2017-2022
- Table 105 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
- Table 106 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
- Table 107 Sales of Body Shavers by Format: % Volume 2017-2022
- Table 108 Sales of Hair Care Appliances by Format: % Volume 2017-2022
- Table 109 NBO Company Shares of Personal Care Appliances 2018-2022
- Table 110 LBN Brand Shares of Personal Care Appliances 2019-2022
- Table 111 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
- Table 112 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
- Table 113 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
- Table 114 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
- Table 115 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Stay-at-home occasions continue to impact demand for air treatment products
- Acceptance of different brands creates opportunities for new entrants
- Chilean consumers value practicality
PROSPECTS AND OPPORTUNITIES
- Declining prices to subdue value of category, but support further demand
- Major players invest in research and development to protect their niche target
- Tech-savvy consumers will push technological advancement
CATEGORY DATA
- Table 161 Sales of Air Treatment Products by Category: Volume 2017-2022
- Table 162 Sales of Air Treatment Products by Category: Value 2017-2022
- Table 163 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
- Table 164 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
- Table 165 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
- Table 166 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
- Table 167 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
- Table 168 Distribution of Air Treatment Products by Format: % Volume 2017-2022
- Table 169 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
- Table 170 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
- Table 171 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
- Table 172 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027