Consumer Appliances in Chile - Research and Markets

In line with the end of government subsidies and permission for Chileans to make withdrawals from pension funds during the pandemic, which resulted in double- or even triple-digit retail volume growth for many consumer appliances, demand is starting to slow as financial support is coming to an end.

The Consumer Appliances in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN CHILE

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN CHILEKEY DATA FINDINGS

2022 DEVELOPMENTS

Stagnation after lockdown and subsidies end
Acceptance of new players in Chile reduces brand loyalty
Inventory management challenges entire market

PROSPECTS AND OPPORTUNITIES

Dynamic real estate market to push sales of refrigeration appliances
Customisation trend hits retailers
Price promotions to maintain volume sales in face of high inflation

CATEGORY DATA

Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Freezers by Format: % Volume 2017-2022
Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 48 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN CHILEKEY DATA FINDINGS

2022 DEVELOPMENTS

Slower growth as Chileans feel pressure of waning disposable incomes
Innovation favours Midea’s significant growth during pandemic
Frugal consumers set the tone, with a notable reduction in brand loyalty

PROSPECTS AND OPPORTUNITIES

Real estate sales will continue to drive demand for automatic washer dryers
Daewoo changes local distribution
Despite strong declines, private label could still attract consumers to semi-automatic washing machines

CATEGORY DATA

Table 53 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 54 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 57 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 58 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 60 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 64 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN CHILEKEY DATA FINDINGS

2022 DEVELOPMENTS

Maintenance of prices help support further demand for dishwashers
Inventory management challenges entire market including dishwashers
A more sustainable and frugal consumer drives sales

PROSPECTS AND OPPORTUNITIES

Cultural barriers still challenge dishwashers in Chile
Broad portfolio favours Bosch
In-store experience to help less established brands and new entrants gain foothold

CATEGORY DATA

Table 116 Sales of Dishwashers by Category: Volume 2017-2022
Table 117 Sales of Dishwashers by Category: Value 2017-2022
Table 118 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 119 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 120 Sales of Dishwashers by Format: % Volume 2017-2022
Table 121 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 122 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 123 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 124 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 125 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 126 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 127 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 128 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN CHILEKEY DATA FINDINGS

2022 DEVELOPMENTS

Stagnation due to lingering impact of pandemic
Cultural change in face of technological advances
Inventory management challenges stock scenario

PROSPECTS AND OPPORTUNITIES

Real estate sales will continue to push demand for large cooking appliances
Open-minded attitude of local consumers creates opportunity for Chinese brands
Financial crisis management will lead to less brand loyalty

CATEGORY DATA

Table 129 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 130 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 131 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 132 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 133 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 134 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 135 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 136 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 137 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 138 NBO Company Shares of Ovens: % Volume 2018-2022
Table 139 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 140 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 141 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 142 NBO Company Shares of Cookers: % Volume 2018-2022
Table 143 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 144 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 145 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 146 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 147 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 148 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN CHILEKEY DATA FINDINGS

2022 DEVELOPMENTS

With growing maturity, demand for microwaves is driven by real estate sales
The search for diversification
Brands focusing on points-of-sales benefit from relaxing of restrictions

PROSPECTS AND OPPORTUNITIES

High penetration rate will lead to slow but steady demand for microwaves over forecast period
Daewoo gains new local distribution
Despite concentrated competitive landscape, brand loyalty is threatened

CATEGORY DATA

Table 149 Sales of Microwaves by Category: Volume 2017-2022
Table 150 Sales of Microwaves by Category: Value 2017-2022
Table 151 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 152 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 153 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 154 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 155 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 156 Distribution of Microwaves by Format: % Volume 2017-2022
Table 157 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 158 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 159 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 160 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN CHILEKEY DATA FINDINGS

2022 DEVELOPMENTS

The new normality in Chilean kitchens
Consumers trade down due to economic context and lack of differentiation
Premiumisation moves towards connectivity

PROSPECTS AND OPPORTUNITIES

Food preparation appliances still perceived as household essentials
Financially-cautious consumers will remain relevant heading into forecast period
Supply chain uncertainty causes hesitation amongst players

CATEGORY DATA

Table 69 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 70 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 71 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 72 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 73 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 74 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 75 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 76 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 77 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 78 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN CHILEKEY DATA FINDINGS

2022 DEVELOPMENTS

Lingering impact of pandemic supports continuous growth
New players enter category through light fryers
Mature kettles returning to decline

PROSPECTS AND OPPORTUNITIES

New products will drive the future of food preparation appliances
Healthy eating will foster innovation in different appliances
Migration and premiumisation to influence demand for coffee machines in Chile

CATEGORY DATA

Table 80 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 81 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 82 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 83 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 85 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 86 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 87 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 88 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 89 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 90 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN CHILEKEY DATA FINDINGS

2022 DEVELOPMENTS

Revaluation of the home space continues despite ending of restrictions
Explosive growth brings new entrants, and price war begins
Xiaomi expands portfolio and brand awareness to gain foothold in Chile

PROSPECTS AND OPPORTUNITIES

Chileans will continue to value practicality
More affordable vacuum cleaners of lower quality likely to gain ground, impacting value sales
Retail e-commerce as a gateway for new entrants

CATEGORY DATA

Table 91 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 92 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 93 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 94 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 95 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 96 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 97 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 98 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 99 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 100 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 101 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 102 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN CHILEKEY DATA FINDINGS

2022 DEVELOPMENTS

At-home beauty trend remains relevant despite easing of restrictions
Brand value remains important, as Chileans search for products that inspire quality
Xiaomi expands portfolio and brand awareness to gain foothold in Chile

PROSPECTS AND OPPORTUNITIES

Lack of differentiation leads to price declines and lower value growth
Leading retailers are key to accessing wider consumer base
Chileans value practicality and compact size of electric facial cleansers

CATEGORY DATA

Table 103 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 104 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 105 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 106 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 107 Sales of Body Shavers by Format: % Volume 2017-2022
Table 108 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 109 NBO Company Shares of Personal Care Appliances 2018-2022
Table 110 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 111 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 112 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 113 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 114 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 115 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN CHILEKEY DATA FINDINGS

2022 DEVELOPMENTS

Stay-at-home occasions continue to impact demand for air treatment products
Acceptance of different brands creates opportunities for new entrants
Chilean consumers value practicality

PROSPECTS AND OPPORTUNITIES

Declining prices to subdue value of category, but support further demand
Major players invest in research and development to protect their niche target
Tech-savvy consumers will push technological advancement

CATEGORY DATA

Table 161 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 162 Sales of Air Treatment Products by Category: Value 2017-2022
Table 163 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 164 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 165 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 166 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 167 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 168 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 169 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 170 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 171 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 172 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027