According to the Lifestyles survey, consumers in Brazil have been living more home-centred lifestyles. In comparison with 2019, in 2022 they are cleaning their homes, working and entertaining at home more often than in comparison with the pre-pandemic years, which naturally increases the demand for consumer appliances.
The Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER APPLIANCES IN BRAZILEXECUTIVE SUMMARY
- Consumer appliances in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
MARKET INDICATORS
- Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
- Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
- Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
- Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
- Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
- Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
- Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
- Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
- Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
- Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
- Table 11 Sales of Small Appliances by Category: Volume 2017-2022
- Table 12 Sales of Small Appliances by Category: Value 2017-2022
- Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
- Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
- Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
- Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
- Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
- Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
- Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
- Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
- Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
- Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
- Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
- Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
- Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
- Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
- Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
- Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
- Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
- Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
- Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
REFRIGERATION APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Strong inflationary movement drives value growth in 2022
- Premium options for high-income consumers
- International volatilities are a challenge for manufacturers
PROSPECTS AND OPPORTUNITIES
- Polarisation within real estate affects the category
- E-commerce loses space to other channels but will return to growth
- 5G and the opportunities for smart appliances
CATEGORY DATA
- Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
- Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
- Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
- Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
- Table 37 Sales of Freezers by Format: % Volume 2017-2022
- Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
- Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
- Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
- Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
- Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
- Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
- Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
- Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
- Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
- Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
- Table 48 Production of Refrigeration Appliances: Total Volume 2017-2022
- Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
- Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
- Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
- Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Growth in home laundry appliances driven by inflation and more affluent consumers
- International constraints an ongoing topic for home laundry appliances
- Product launches address sustainability and washing performance
PROSPECTS AND OPPORTUNITIES
- Changes in distribution channels to leverage growth in home laundry appliances
- Household format could influence demand for home laundry appliances in the long term
- Sustainability is everyone’s responsibility
CATEGORY DATA
- Table 53 Sales of Home Laundry Appliances by Category: Volume 2017-2022
- Table 54 Sales of Home Laundry Appliances by Category: Value 2017-2022
- Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
- Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
- Table 57 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
- Table 58 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
- Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
- Table 60 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
- Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
- Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
- Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
- Table 64 Production of Home Laundry Appliances: Total Volume 2017-2022
- Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
- Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
- Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
- Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Dishwashers continues to grow its penetration and retail performance in 2022
- Much-needed synergy between online and offline distribution channels
- Promotions drive growth in e-commerce
PROSPECTS AND OPPORTUNITIES
- Hectic at-home lifestyles should favour dishwashers in Brazilian households
- Dishwashers’ features and design are important to increase household penetration
- Educating consumers will be necessary to leverage growth
CATEGORY DATA
- Table 69 Sales of Dishwashers by Category: Volume 2017-2022
- Table 70 Sales of Dishwashers by Category: Value 2017-2022
- Table 71 Sales of Dishwashers by Category: % Volume Growth 2017-2022
- Table 72 Sales of Dishwashers by Category: % Value Growth 2017-2022
- Table 73 Sales of Dishwashers by Format: % Volume 2017-2022
- Table 74 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
- Table 75 NBO Company Shares of Dishwashers: % Volume 2018-2022
- Table 76 LBN Brand Shares of Dishwashers: % Volume 2019-2022
- Table 77 Distribution of Dishwashers by Format: % Volume 2017-2022
- Table 78 Production of Dishwashers: Total Volume 2017-2022
- Table 79 Forecast Sales of Dishwashers by Category: Volume 2022-2027
- Table 80 Forecast Sales of Dishwashers by Category: Value 2022-2027
- Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
- Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Continued value growth but volume decline in large cooking appliances
- Innovation through product design enhances the competition amongst players
- Never-ending disruptions in the industry since the COVID-19 pandemic
PROSPECTS AND OPPORTUNITIES
- Online simulator as a marketing tool
- Polarisation in the housing market
- Opportunities arise from omnichannel strategies
CATEGORY DATA
- Table 83 Sales of Large Cooking Appliances by Category: Volume 2017-2022
- Table 84 Sales of Large Cooking Appliances by Category: Value 2017-2022
- Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
- Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
- Table 87 Sales of Built-in Hobs by Format: % Volume 2017-2022
- Table 88 Sales of Ovens by Connected Appliances: % Volume 2018-2022
- Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
- Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
- Table 91 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
- Table 92 NBO Company Shares of Ovens: % Volume 2018-2022
- Table 93 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
- Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
- Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
- Table 96 NBO Company Shares of Cookers: % Volume 2018-2022
- Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
- Table 98 Production of Large Cooking Appliances: Total Volume 2017-2022
- Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
- Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
- Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
- Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Inflation impacts the performance of microwaves in 2022
- Consumer-facing operations strengthen appliances and electronics specialists in the post-pandemic scenario
- Product launches enhance the competition between players in microwaves
PROSPECTS AND OPPORTUNITIES
- New products can improve experiences
- Built-in microwaves could spur growth, along with the move towards premiumisation
- Social and economic advances could boost consumer confidence in the coming years
CATEGORY DATA
- Table 103 Sales of Microwaves by Category: Volume 2017-2022
- Table 104 Sales of Microwaves by Category: Value 2017-2022
- Table 105 Sales of Microwaves by Category: % Volume Growth 2017-2022
- Table 106 Sales of Microwaves by Category: % Value Growth 2017-2022
- Table 107 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
- Table 108 NBO Company Shares of Microwaves: % Volume 2018-2022
- Table 109 LBN Brand Shares of Microwaves: % Volume 2019-2022
- Table 110 Distribution of Microwaves by Format: % Volume 2017-2022
- Table 111 Production of Microwaves: Total Volume 2017-2022
- Table 112 Forecast Sales of Microwaves by Category: Volume 2022-2027
- Table 113 Forecast Sales of Microwaves by Category: Value 2022-2027
- Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
- Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Food preparation appliances sees a negative performance after pandemic years
- High-priced launches as the category targets premiumisation
- Supply chain disruptions still affect the industry, while showing improvement during the year
PROSPECTS AND OPPORTUNITIES
- Household changes key to understanding consumer choices
- Changes in distribution channels to leverage growth across offline and online
- Improving performance due to consumer trends and positive economic environment
CATEGORY DATA
- Table 116 Sales of Food Preparation Appliances by Category: Volume 2017-2022
- Table 117 Sales of Food Preparation Appliances by Category: Value 2017-2022
- Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
- Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
- Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
- Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
- Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
- Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
- Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
- Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
- Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Growth driven by popular appliances in Brazilian kitchens, namely light fryers, coffee machines and rice cookers
- Premium launches leverage growth within light fryers
- Britânia Eletrodomésticos retains its lead but faces competition from smaller players
PROSPECTS AND OPPORTUNITIES
- Light fryers are a must in Brazilian kitchens
- Household trends will impact choices
- Better social and economic conditions could boost growth opportunities
CATEGORY DATA
- Table 127 Sales of Small Cooking Appliances by Category: Volume 2017-2022
- Table 128 Sales of Small Cooking Appliances by Category: Value 2017-2022
- Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
- Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
- Table 131 Sales of Freestanding Hobs by Format: % Volume 2017-2022
- Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
- Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
- Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
- Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
- Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
- Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
- Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
- More moderate growth, caused by rational consumers facing high inflation
- Robotic vacuum cleaners present new tech and smart features for high-income consumers
- Increased supply chain costs continue to disrupt manufacturers’ global and local operations
PROSPECTS AND OPPORTUNITIES
- ESG investments aim to hook attentive consumers
- Positive economic and social framework could boost consumer confidence in home appliances
- Sociodemographic trends to bring demand and opportunities for vacuum cleaners
CATEGORY DATA
- Table 139 Sales of Vacuum Cleaners by Category: Volume 2017-2022
- Table 140 Sales of Vacuum Cleaners by Category: Value 2017-2022
- Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
- Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
- Table 143 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
- Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
- Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
- Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
- Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
- Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
- Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
- Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Double-digit value growth in a year of high inflation
- Manufacturing operations continue to be affected by global supply chain disruptions
- Players address technology and better usability in new products
PROSPECTS AND OPPORTUNITIES
- Skin care products could be a threat to electric facial cleansers
- Online growth driven by attractive conditions such as promotions and fast delivery
- Positive economic perspective should drive consumption and promote growth
CATEGORY DATA
- Table 151 Sales of Personal Care Appliances by Category: Volume 2017-2022
- Table 152 Sales of Personal Care Appliances by Category: Value 2017-2022
- Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
- Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
- Table 155 Sales of Body Shavers by Format: % Volume 2017-2022
- Table 156 Sales of Hair Care Appliances by Format: % Volume 2017-2022
- Table 157 NBO Company Shares of Personal Care Appliances 2018-2022
- Table 158 LBN Brand Shares of Personal Care Appliances 2019-2022
- Table 159 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
- Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
- Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
- Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
- Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
- High inflation rate boosts value sales, while sales volumes decline
- Increasing raw materials costs affect local production
- Competition drives technological advances according to consumer needs
PROSPECTS AND OPPORTUNITIES
- Strong potential for air purifiers in Brazil in the coming years
- Players will have to adapt to higher energy efficiency standards
- A move towards connectivity and smart appliances
CATEGORY DATA
- Table 164 Sales of Air Treatment Products by Category: Volume 2017-2022
- Table 165 Sales of Air Treatment Products by Category: Value 2017-2022
- Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
- Table 167 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
- Table 168 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
- Table 169 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
- Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
- Table 171 Distribution of Air Treatment Products by Format: % Volume 2017-2022
- Table 172 Production of Air Conditioners: Total Volume 2017-2022
- Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
- Table 174 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
- Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
- Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027