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Consumer Appliances in Brazil

  • ID: 1214801
  • Report
  • January 2020
  • Region: Brazil
  • 122 pages
  • Euromonitor International
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At the beginning of the year, most industries were quite confident that 2019 would be a year of great GDP expansion, however the scenario has shifted. Even though important legislation such as pension reform was implemented and basic credit rates slashed due to controlled inflation, consumption was quite modest with many consumers rethinking new consumption while purchasing power remains dampened.

The Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Content and Tables

EXECUTIVE SUMMARY
  • Economic uncertainty and modest GDP expansion reduce appliances growth in 2019
  • Consumers prioritise fundamental technological improvements and multifunctional features
  • Market leaders maintain overall leadership despite movement within categories
  • Omnichannel strategy gains essential status for appliances
  • Sustainable growth expected over the forecast period
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 13 Sales of Small Appliances by Category: Volume 2014-2019
  • Table 14 Sales of Small Appliances by Category: Value 2014-2019
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
  • Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
  • Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
  • Summary 1 Research Sources
HEADLINES

PROSPECTS
  • Heat waves strike Brazil once again, driving up sales of air treatment products
  • Economic recovery and innovation will propel air conditioners in the long run
COMPETITIVE LANDSCAPE
  • Cooling fan players continue to lead the market
  • LG’s DUAL Inverter Voice Air Conditioner
  • CHART 1 LG´s Split DUAL Inverter Voice ARTCOOL Air Conditioner
CATEGORY DATA
  • Table 35 Sales of Air Treatment Products by Category: Volume 2014-2019
  • Table 36 Sales of Air Treatment Products by Category: Value 2014-2019
  • Table 37 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
  • Table 38 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
  • Table 39 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
  • Table 40 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
  • Table 41 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
  • Table 42 Distribution of Air Treatment Products by Format: % Volume 2014-2019
  • Table 43 Production of Air Conditioners: Total Volume 2014-2019
  • Table 44 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 45 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 46 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 47 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Price point, low awareness and cultural factors continue to restrict penetration rates
  • Smaller dishwashers may gain traction in the country
COMPETITIVE LANDSCAPE
  • Whirlpool and Electrolux remain category leaders
CATEGORY DATA
  • Table 48 Sales of Dishwashers by Category: Volume 2014-2019
  • Table 49 Sales of Dishwashers by Category: Value 2014-2019
  • Table 50 Sales of Dishwashers by Category: % Volume Growth 2014-2019
  • Table 51 Sales of Dishwashers by Category: % Value Growth 2014-2019
  • Table 52 Sales of Dishwashers by Format: % Volume 2014-2019
  • Table 53 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
  • Table 54 NBO Company Shares of Dishwashers: % Volume 2015-2019
  • Table 55 LBN Brand Shares of Dishwashers: % Volume 2016-2019
  • Table 56 Distribution of Dishwashers by Format: % Volume 2014-2019
  • Table 57 Production of Dishwashers: Total Volume 2014-2019
  • Table 58 Forecast Sales of Dishwashers by Category: Volume 2019-2024
  • Table 59 Forecast Sales of Dishwashers by Category: Value 2019-2024
  • Table 60 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 61 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Juice extractors picks up in 2019 while blenders slows down after strong 2018
  • Internet retailing drives growth with omnichannel strategy paramount
COMPETITIVE LANDSCAPE
  • Top players retain 2018 rankings, with Groupe SEB making good strides in growth
CATEGORY DATA
  • Table 62 Sales of Food Preparation Appliances by Category: Volume 2014-2019
  • Table 63 Sales of Food Preparation Appliances by Category: Value 2014-2019
  • Table 64 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
  • Table 65 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
  • Table 66 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
  • Table 67 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
  • Table 68 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
  • Table 69 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 70 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 71 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 72 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Automatic washing machines support overall category growth
  • Automatic washer dryers outperform driven mainly by convenience
  • Laundry-as-a-service set forth by home care giants is an opportunity and threat
COMPETITIVE LANDSCAPE
  • Movements in share are due to product portfolio
  • LG brings its AI-powered automatic washer dryer machine to Brazil
  • CHART 2 LG´s Lava e Seca Smart VC3 11Kg Aço Escovado 127V
CATEGORY DATA
  • Table 73 Sales of Home Laundry Appliances by Category: Volume 2014-2019
  • Table 74 Sales of Home Laundry Appliances by Category: Value 2014-2019
  • Table 75 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
  • Table 76 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
  • Table 77 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
  • Table 78 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
  • Table 79 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
  • Table 80 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
  • Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
  • Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
  • Table 83 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
  • Table 84 Production of Home Laundry Appliances: Total Volume 2014-2019
  • Table 85 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 86 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 87 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 88 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Lifestyle preferences shape large cooking appliances
  • Lower price point hobs penetrate Brazil aggressively via imports
COMPETITIVE LANDSCAPE
  • Large cooking appliances led by four major players
  • Panasonic’s 5-mouth smart induction built-in hob
  • CHART 3 Panasonic’s 5-ring smart induction built-in hob KY-T937XLRPK
CATEGORY DATA
  • Table 89 Sales of Large Cooking Appliances by Category: Volume 2014-2019
  • Table 90 Sales of Large Cooking Appliances by Category: Value 2014-2019
  • Table 91 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 92 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 93 Sales of Built-in Hobs by Format: % Volume 2014-2019
  • Table 94 Sales of Ovens by Connected Appliances: % Volume 2015-2019
  • Table 95 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
  • Table 96 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
  • Table 97 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
  • Table 98 NBO Company Shares of Ovens: % Volume 2015-2019
  • Table 99 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
  • Table 100 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
  • Table 101 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
  • Table 102 NBO Company Shares of Cookers: % Volume 2015-2019
  • Table 103 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
  • Table 104 Production of Large Cooking Appliances: Total Volume 2014-2019
  • Table 105 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 106 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 107 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 108 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Ready meals continue to pick up in the country, favouring microwaves in the long run
  • However, pent-up demand from previous years impacts 2019 volume sales
COMPETITIVE LANDSCAPE
  • International companies share the category among themselves and see their participation grow, fending domestic rivals
CATEGORY DATA
  • Table 109 Sales of Microwaves by Category: Volume 2014-2019
  • Table 110 Sales of Microwaves by Category: Value 2014-2019
  • Table 111 Sales of Microwaves by Category: % Volume Growth 2014-2019
  • Table 112 Sales of Microwaves by Category: % Value Growth 2014-2019
  • Table 113 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
  • Table 114 NBO Company Shares of Microwaves: % Volume 2015-2019
  • Table 115 LBN Brand Shares of Microwaves: % Volume 2016-2019
  • Table 116 Distribution of Microwaves by Format: % Volume 2014-2019
  • Table 117 Production of Microwaves: Total Volume 2014-2019
  • Table 118 Forecast Sales of Microwaves by Category: Volume 2019-2024
  • Table 119 Forecast Sales of Microwaves by Category: Value 2019-2024
  • Table 120 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 121 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Social media becomes paramount to leverage sales of personal care appliances
  • 2019 was the year for skin care
COMPETITIVE LANDSCAPE
  • GaMa Italia overtakes Taiff-Proart to lead personal care appliances
  • Internet retailing continues to grow in participation as an important channel
CATEGORY DATA
  • Table 122 Sales of Personal Care Appliances by Category: Volume 2014-2019
  • Table 123 Sales of Personal Care Appliances by Category: Value 2014-2019
  • Table 124 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
  • Table 125 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
  • Table 126 Sales of Body Shavers by Format: % Volume 2014-2019
  • Table 127 Sales of Hair Care Appliances by Format: % Volume 2014-2019
  • Table 128 NBO Company Shares of Personal Care Appliances 2015-2019
  • Table 129 LBN Brand Shares of Personal Care Appliances 2016-2019
  • Table 130 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
  • Table 131 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 132 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 133 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 134 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Innovation hits refrigeration appliances
  • New refrigeration appliance formats and sizes surge as households change
  • Premiumisation and more accessible price points help maintain growth for wine coolers
COMPETITIVE LANDSCAPE
  • International players continue to dominate category
  • Samsung releases its modern Family Hub fridge freezer in Brazil
  • CHART 4 French Door Family Hub 582L Black Edition
CATEGORY DATA
  • Table 135 Sales of Refrigeration Appliances by Category: Volume 2014-2019
  • Table 136 Sales of Refrigeration Appliances by Category: Value 2014-2019
  • Table 137 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
  • Table 138 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
  • Table 139 Sales of Freezers by Format: % Volume 2014-2019
  • Table 140 Sales of Freezers by Volume Capacity: % Volume 2014-2019
  • Table 141 Sales of Fridge Freezers by Format: % Volume 2014-2019
  • Table 142 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
  • Table 143 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
  • Table 144 Sales of Fridges by Volume Capacity: % Volume 2014-2019
  • Table 145 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
  • Table 146 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
  • Table 147 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
  • Table 148 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
  • Table 149 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
  • Table 150 Production of Refrigeration Appliances: Total Volume 2014-2019
  • Table 151 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 152 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 153 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 154 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Multifunctional and adaptability are the way to go in small cooking appliances for Brazilians
  • Changes in coffee consumption preferences will impact machine volume sales
COMPETITIVE LANDSCAPE
  • Second player Mondial Eletrodomésticos sees participation grow through innovation, new product launches and distribution expansion
  • Três Corações Alimentos SA maintains above-market growth in hard pod coffee machines
CATEGORY DATA
  • Table 155 Sales of Small Cooking Appliances by Category: Volume 2014-2019
  • Table 156 Sales of Small Cooking Appliances by Category: Value 2014-2019
  • Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 159 Sales of Freestanding Hobs by Format: % Volume 2014-2019
  • Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
  • Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
  • Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
  • Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
HEADLINES

PROSPECTS
  • Convenience and versatility as main factors
  • Robotic vacuum cleaners are the new “air fryer” phenomenon
COMPETITIVE LANDSCAPE
  • Electrolux maintains leadership despite falling share year on year
CATEGORY DATA
  • Table 167 Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 168 Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
  • Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
  • Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
  • Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
  • Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
  • Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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