Consumer Appliances in Brazil - Product Image

Consumer Appliances in Brazil

  • ID: 1214801
  • Report
  • Region: Brazil
  • 111 pages
  • Euromonitor International
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Despite facing a year with difficult political and economic moments during 2017, consumer appliances in Brazil saw a better performance in volume terms compared to the previous two years (2015-2016), which registered strong declines. In terms of Brazil’s economy, the numbers were favourable in 2017, because of a drop in the unemployment rate, the rate of inflation, and the interest rate, although GDP hardly reacted.

The Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER APPLIANCES IN BRAZIL

List of Contents and Tables
  • Executive Summary
  • Good Recovery for Consumer Appliances After the Strong Volume Decline in 2015-2016
  • Consumer Appliances Sees A Positive Performance in Volume Terms in 2017
  • Low- and Middle-income Consumers More Affected by Economic Slowdown While Upper-income Consumers Sustain Sales of Value-added Products
  • Domestic Companies Becoming Stronger While Internet Retailing Grows
  • Positive Outlook Is Expected for Consumer Appliances in the Coming Years
  • Market Indicators
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
  • Market Data
  • Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 13 Sales of Small Appliances by Category: Volume 2012-2017
  • Table 14 Sales of Small Appliances by Category: Value 2012-2017
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
  • Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
  • Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Dishwashers Will Continue To Be Considered As Non-essential Over the Forecast Period
  • Dishwashers Should See Moderate Volume Growth Over the Forecast Period
  • the Availability of Automatic Dishwashing Detergents Should Help the Future Performance
  • Competitive Landscape
  • Electrolux Do Brasil and Whirpool Reinforce Their Dominance Within Dishwashers
  • Electrolux Do Brasil and Whirpool See Growth Through Improved Distribution
  • Category Data
  • Table 35 Sales of Dishwashers by Category: Volume 2012-2017
  • Table 36 Sales of Dishwashers by Category: Value 2012-2017
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
  • Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
  • Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Positive Outlook for Some Categories Within Home Laundry Appliances During the Forecast Period
  • Semi-automatic Washing Machines Will Hold the Lead in Volume Terms Over the Forecast Period
  • Competitive Landscape
  • Multinationals Lead Overall Volume Sales of Home Laundry Appliances
  • Domestic Companies Hold Top Positions in Home Laundry Appliances
  • Whirpool Launches A New Format in Automatic Washing Machines
  • Category Data
  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Cookers Set To Continue Its Recovery Over the Forecast Period
  • Customers Targeted Based on Price Segment
  • Built-in Large Cooking Appliances Set To Record Dynamic Volume Growth Over the Review Period
  • Competitive Landscape
  • Whirpool Leads Large Cooking Appliances
  • Mabe's Bankrupt Allows Players To Take Volume Share in Cookers
  • Atlas Overtakes Electrolux To Take Second Place
  • Category Data
  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
  • Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
  • Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
  • Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
  • Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
  • Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
  • Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
  • Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
  • Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
  • Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
  • Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
  • Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
  • Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Microwaves Recovers
  • Moderate Growth Predicted
  • Urban Consumers Will Represent the Most Important Target Group
  • Competitive Landscape
  • International Companies Dominate Overall Sales of Microwaves
  • Sales of Domestic Companies Remain Low
  • Category Data
  • Table 85 Sales of Microwaves by Category: Volume 2012-2017
  • Table 86 Sales of Microwaves by Category: Value 2012-2017
  • Table 87 Sales of Microwaves by Category: % Volume Growth 2012-2017
  • Table 88 Sales of Microwaves by Category: % Value Growth 2012-2017
  • Table 89 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
  • Table 90 NBO Company Shares of Microwaves: % Volume 2013-2017
  • Table 91 LBN Brand Shares of Microwaves: % Volume 2014-2017
  • Table 92 Distribution of Microwaves by Format: % Volume 2012-2017
  • Table 93 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
  • Table 94 Forecast Sales of Microwaves by Category: Volume 2017-2022
  • Table 95 Forecast Sales of Microwaves by Category: Value 2017-2022
  • Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Refrigeration Appliances Will See Moderate Growth Over the Forecast Period
  • Fridge Freezers Set To See the Best Performance Within Refrigeration Appliances
  • Manufacturers Set To Focus on Cheaper Products
  • Competitive Landscape
  • Multinationals Lead Overall Volume Sales of Refrigeration Appliances
  • Strategic Plans Help Multinationals During Deepening Crisis
  • Mídea Do Brasil Is Investing in A New Line of Refrigeration Appliances
  • Category Data
  • Table 98 Sales of Refrigeration Appliances by Category: Volume 2012-2017
  • Table 99 Sales of Refrigeration Appliances by Category: Value 2012-2017
  • Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
  • Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
  • Table 102 Sales of Freezers by Format: % Volume 2012-2017
  • Table 103 Sales of Freezers by Volume Capacity: % Volume 2012-2017
  • Table 104 Sales of Fridge Freezers by Format: % Volume 2012-2017
  • Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
  • Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
  • Table 107 Sales of Fridges by Volume Capacity: % Volume 2012-2017
  • Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
  • Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
  • Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
  • Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
  • Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
  • Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
  • Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Cooling Fans Should Dominate Volume Sales During the Forecast Period
  • Prices the Primary Reason To Buy Cooling Fans
  • Split Air Conditioners Set To Post the Most Dynamic Volume Growth During the Forecast Period
  • Competitive Landscape
  • Mondial Eletrodomésticos Continues To Lead Air Treatment Products
  • Cooling Fans Concentrate Sales Within Air Treatment Products
  • Multinationals Lead Sales of Air Conditioners in the Specialist Retailers Channel
  • Category Data
  • Table 118 Sales of Air Treatment Products by Category: Volume 2012-2017
  • Table 119 Sales of Air Treatment Products by Category: Value 2012-2017
  • Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
  • Table 121 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
  • Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
  • Table 123 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
  • Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
  • Table 125 Distribution of Air Treatment Products by Format: % Volume 2012-2017
  • Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
  • Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 128 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Food Preparation Appliances Expected To See Stability in Volume Terms Over the Forecast Period
  • Food Preparation Appliances Should Remain Popular Among Brazilians During the Forecast Period
  • Combination and Handheld Products Behind Growth Predictions
  • Competitive Landscape
  • Domestic Companies Improve Their Volume Share in 2017
  • New Product Launches Help Drive Growth of Domestic Players
  • Arno Expected To Start Recovering Its Share From 2018
  • Category Data
  • Table 131 Sales of Food Preparation Appliances by Category: Volume 2012-2017
  • Table 132 Sales of Food Preparation Appliances by Category: Value 2012-2017
  • Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
  • Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
  • Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
  • Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
  • Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
  • Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Positive Outlook for Personal Care Appliances Is Expected During the Forecast Period
  • Innovative Products With New Technologies Support Sales of Hair Care Appliances
  • Special Dates Improve Sales of Personal Care Appliances
  • Competitive Landscape
  • Top Three Players Dominate in Terms of Volume Share
  • Philips Do Brasil Maintains Its Leadership in Body Shavers Category
  • Category Data
  • Table 142 Sales of Personal Care Appliances by Category: Volume 2012-2017
  • Table 143 Sales of Personal Care Appliances by Category: Value 2012-2017
  • Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
  • Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
  • Table 146 Sales of Body Shavers by Format: % Volume 2012-2017
  • Table 147 Sales of Hair Care Appliances by Format: % Volume 2012-2017
  • Table 148 NBO Company Shares of Personal Care Appliances 2013-2017
  • Table 149 LBN Brand Shares of Personal Care Appliances 2014-2017
  • Table 150 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
  • Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Hard Pods Coffee Machines Set To Experience Dynamic Volume Growth Due To Its Low Per Capita Consumption
  • Fryers To Continue Growing
  • Internet Retailing Should Increase Participation Within Small Cooking Appliances in the Future
  • Competitive Landscape
  • Mondial Eletrodomésticos Maintains Its Leadership
  • Multinationals See Weaker Performance Compared To Domestic Companies Within Small Cooking Appliances Over the Review Period
  • Small Cooking Appliances Is A Very Fragmented Category Within Small Appliances
  • Category Data
  • Table 155 Sales of Small Cooking Appliances by Category: Volume 2012-2017
  • Table 156 Sales of Small Cooking Appliances by Category: Value 2012-2017
  • Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 159 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
  • Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
  • Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
  • Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
  • Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Vacuum Cleaners Set To See Steady Growth in the Coming Years
  • Cylinder Vacuum Cleaners the Most Popular Category
  • Convenience of Stick and Robotic Vacuum Cleaners Should Boost Future Demand
  • Competitive Landscape
  • Electrolux Do Brasil Continues To Lead Vacuum Cleaners
  • Limited Marketing Activities for Vacuum Cleaners
  • Category Data
  • Table 167 Sales of Vacuum Cleaners by Category: Volume 2012-2017
  • Table 168 Sales of Vacuum Cleaners by Category: Value 2012-2017
  • Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
  • Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
  • Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
  • Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
  • Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
  • Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
  • Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
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