Consumer Appliances in Argentina - Research and Markets

2022 saw Argentina’s economy continues to struggle under the burden of a sky-high rate of inflation and while this did put substantial pressure on household spending, it also fuelled demand for consumer appliances by encouraging consumers to prioritise investing in consumer durables, rather than saving their money at a time when interest rates on savings and returns on many financial investments remain below the rate of inflation.

The Consumer Appliances in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN ARGENTINA

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Strong presence of local brands and companies remain the industry’s defining feature
Electronics and appliance specialist retailers struggle financially
What next for consumer appliances?

MARKET DATA

Table 1 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 2 Sales of Consumer Appliances by Category: Value 2017-2022
Table 3 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 6 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 9 Sales of Small Appliances by Category: Volume 2017-2022
Table 10 Sales of Small Appliances by Category: Value 2017-2022
Table 11 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 12 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 14 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 15 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 17 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 18 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 19 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 20 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 21 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 23 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 24 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 27 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 28 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Refrigeration appliances chosen as a smart investment at a time of high inflation
One-person households and smaller homes boost sales of under-the-counter fridges
Locally produced brands lead sales of refrigeration appliances

PROSPECTS AND OPPORTUNITIES

Recurrent foreign currency reserve crisis set to play in favour of local production
Demand for freezers set to rise after a brief slip into negative sales growth
Average unit prices set to increase across all categories of refrigeration appliances

CATEGORY DATA

Table 31 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 32 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 33 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 35 Sales of Freezers by Format: % Volume 2017-2022
Table 36 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 37 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 38 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 40 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 41 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 42 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 43 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 44 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 45 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 46 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 47 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 48 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 49 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 50 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Savvy consumers purchase new washing machines as a way of combatting inflation
The replacement of semi-automatic washing machines set to be paused
Jose M Alladio e Hijos remains the unrivalled leader in home laundry appliances

PROSPECTS AND OPPORTUNITIES

Local production of energy-efficient home laundry appliances set to continue rising
Alladio’s acquisition by Mabe and Whirlpool’s new factory make exports more likely
Washer dryers set to remain a niche category of imported products

CATEGORY DATA

Table 51 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 52 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 53 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 54 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 55 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 56 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 57 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 58 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 59 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 60 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 61 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 62 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 64 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 65 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 66 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Extremely high sales growth in dishwashers fuelled by rising local production
Drean is the only brand of dishwashers currently being produced locally
Various brands become interested in the category despite low sales and its small size

PROSPECTS AND OPPORTUNITIES

Convenience and ecological credentials to be highlighted by dishwasher brands
Demand for table-top dishwashers and other compact formats set to rise
Sales set to remain highly concentrated among a handful of local brands

CATEGORY DATA

Table 67 Sales of Dishwashers by Category: Volume 2017-2022
Table 68 Sales of Dishwashers by Category: Value 2017-2022
Table 69 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 70 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 71 Sales of Dishwashers by Format: % Volume 2017-2022
Table 72 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 73 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 74 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 75 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 76 Production of Dishwashers: Total Volume 2017-2022
Table 77 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 78 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 79 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Volume sales decline in 2022 after a huge expansion during 2021
Internal migration provides a welcome boost to category sales
Strong competition among local manufacturers of large cooking appliances

PROSPECTS AND OPPORTUNITIES

Sales of electric large cooking appliances to grow at the expense of gas appliances
Construction activity to remain a driver of sales growth in large cooking appliances
Built-in appliances to continue growing as demand for freestanding options flags

CATEGORY DATA

Table 81 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 82 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 83 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 84 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 85 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 86 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 87 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 88 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 89 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 90 NBO Company Shares of Ovens: % Volume 2018-2022
Table 91 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 92 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 93 NBO Company Shares of Cookers: % Volume 2018-2022
Table 94 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 95 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 96 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 97 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 98 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 99 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Positive sales growth continues due to enormous expansion of local production
Domestic production accounts for almost all appliances in the category
BGH faces increasingly fierce competition from arch-rival Newsan

PROSPECTS AND OPPORTUNITIES

Sales set to be under pressure as mini electric ovens fit more with emerging lifestyles
Microwaves associated with unhealthy eating in the minds of many consumers
Innovation stands as the strongest chance for the category’s survival

CATEGORY DATA

Table 100 Sales of Microwaves by Category: Volume 2017-2022
Table 101 Sales of Microwaves by Category: Value 2017-2022
Table 102 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 103 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 104 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 105 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 106 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 107 Distribution of Microwaves by Format: % Volume 2017-2022
Table 108 Production of Microwaves: Total Volume 2017-2022
Table 109 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 110 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 111 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 112 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for food preparation appliances increases for third consecutive year
Local food processors manufacturing industry protected by antidumping resolutions
Philips maintains its overall leadership by holding the top spot in several categories

PROSPECTS AND OPPORTUNITIES

Healthier eating habits to support the expansion of sales of food preparation appliances
Kitchen robots to present competition to other categories of food preparation appliances
Rising sales of more sophisticated countertop mixers to boost average unit price

CATEGORY DATA

Table 113 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 114 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 115 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 116 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 117 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 118 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 119 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 120 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 121 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 122 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 123 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Emergence of new cooking habits supports growth in sales of small cooking appliances
Categories associated with healthier eating habits post the highest sales growth
Philips and Atma stand out as the strong leaders in a very competitive category

PROSPECTS AND OPPORTUNITIES

Light fryers slated for strong growth as consumers demand healthier appliances
Brands need to target aspirational consumers to stand a chance of boosting sales
Demand for the gourmet experience at home to drive demand for coffee machines

CATEGORY DATA

Table 124 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 125 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 126 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 127 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 128 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 129 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 130 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 131 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 132 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 133 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 134 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 135 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

The emergence of new cleaning habits underpins the reversal of previous sales declines
Changing gender roles and the emergence of new social norms impact vacuum cleaners
Visuar stands out as the leading local producer of vacuum cleaners

PROSPECTS AND OPPORTUNITIES

Robotic vacuum cleaners is the most promising category of vacuum cleaners
Leading brands set to continue developing innovative designs, features and functions
New trends in household flooring could present constraints to sales growth

CATEGORY DATA

Table 136 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 137 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 138 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 139 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 140 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 141 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 142 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 143 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 144 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 145 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 146 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 147 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

The return to pre-pandemic social life boosts demand for personal care appliances
Chemists/pharmacies an essential distribution channel for personal care appliances
Philips remains the clear leader in personal care appliances

PROSPECTS AND OPPORTUNITIES

Young men to emerge as a major new consumer group for personal care appliances
The influence of football players remains crucial to sales of personal care appliances
Social media set to remain a major promotional channel for the leading brands

CATEGORY DATA

Table 148 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 149 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 150 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 151 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 152 Sales of Body Shavers by Format: % Volume 2017-2022
Table 153 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 154 NBO Company Shares of Personal Care Appliances 2018-2022
Table 155 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 156 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 157 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 158 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 159 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 160 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Subsidised financing programme Ahora 12 boosts demand despite high inflation
Rising local production to continue supporting sales growth for at least the next 16 years

Philco continues ahead of BGH

PROSPECTS AND OPPORTUNITIES

Improved technology and stronger focus on energy efficiency set to boost value growth
Concern over warming climate unlikely to spur shift from air conditioners to cooling fans
Progressive reduction of energy subsidies to present challenges to category players

CATEGORY DATA

Table 161 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 162 Sales of Air Treatment Products by Category: Value 2017-2022
Table 163 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 164 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 165 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 166 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 167 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 168 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 169 Production of Air Conditioners: Total Volume 2017-2022
Table 170 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 171 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 172 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 173 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027