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Traditional Toys and Games in South Africa

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    Report

  • 19 Pages
  • October 2023
  • Region: South Africa
  • Euromonitor International
  • ID: 2508036
Traditional toys and games saw strong growth in current value terms in 2022. Sales were driven by an increase in footfall in traditional toys and games stores, the partial recovery of household incomes and the increased desire for entertainment at home. While sales across the category were positive in 2022, dolls and accessories was the most dynamic category in current value terms.

The Traditional Toys and Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional Toys and Games market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop

Table of Contents

TRADITIONAL TOYS AND GAMES IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Another strong year for traditional toys and games
  • Barbie and Lego remain key features of the competitive landscape
  • Digital v traditional
PROSPECTS AND OPPORTUNITIES
  • Barbie The Movie sparks huge demand for licensed dolls and accessories
  • LEGO successfully targeting the whole family with its wide range of products
  • Digital marketing and e-commerce set to play an increasingly important role in traditional toys and games
CATEGORY DATA
  • Table 1 Sales of Traditional Toys and Games by Category: Value 2017-2022
  • Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
  • Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
  • Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
  • Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
  • Table 6 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
  • Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
  • Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
  • Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
TOYS AND GAMES IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Toys and games in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?
MARKET DATA
  • Table 10 Sales of Toys and Games by Category: Value 2017-2022
  • Table 11 Sales of Toys and Games by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Toys and Games: % Value 2018-2022
  • Table 13 LBN Brand Shares of Toys and Games: % Value 2019-2022
  • Table 14 Distribution of Toys and Games by Format: % Value 2017-2022
  • Table 15 Forecast Sales of Toys and Games by Category: Value 2022-2027
  • Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources