Toys and Games in South Africa

Report
32 Pages
October 2023
Region: South Africa
Euromonitor International
ID: 363571

Toys and games continued to see strong growth in current value terms in South Africa in 2022, backed by an uptick in economic activity and the easing of COVID-19 control measures. Both traditional toys and games and video games saw slightly stronger growth in current value terms in 2022 compared to 2021. However, this stronger growth was largely due to the effects of inflation rather than an increase in demand.

The Toys and Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Toys and Games market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

TOYS AND GAMES IN SOUTH AFRICA

EXECUTIVE SUMMARY

Toys and games in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for toys and games?

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2017-2022
Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN SOUTH AFRICAKEY DATA FINDINGS

2022 DEVELOPMENTS

Another strong year for traditional toys and games
Barbie and Lego remain key features of the competitive landscape
Digital v traditional

PROSPECTS AND OPPORTUNITIES

Barbie The Movie sparks huge demand for licensed dolls and accessories
LEGO successfully targeting the whole family with its wide range of products
Digital marketing and e-commerce set to play an increasingly important role in traditional toys and games

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN SOUTH AFRICAKEY DATA FINDINGS2022 DEVELOPMENTS

Video games thriving as PlayStation 5 and Xbox Series X

Microsoft acquires Activision Blizzard in USD69 billion deal
South Africa tightens its guidelines to reduce the exposure of children to violent or unsuitable video games

PROSPECTS AND OPPORTUNITIES

Bright outlook for video games but challenges remain
Improved connectivity and the rise of e-sports
Subscription services proving popular thanks to a wide range of titles and exclusive offers, content and discounts

CATEGORY DATA

Table 17 Sales of Video Games by Category: Value 2017-2022
Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Video Games: % Value 2018-2022
Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
Table 24 Distribution of Video Games by Format: % Value 2017-2022
Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027

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Table of Contents

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