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Toys and Games in South Africa

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    Report

  • 32 Pages
  • July 2022
  • Region: South Africa
  • Euromonitor International
  • ID: 363571
Toys and games continued to perform strongly in South Africa in 2021, as the local economy recovered from the effects of the pandemic, leaving some parents with higher disposable incomes to spend either on their children, or even themselves. While traditional toys and games picked up slightly relative to the previous year, current value growth of video games remained stable in 2021, as consumers sought at-home entertainment.

The Toys and Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Toys and Games in South Africa
  • Executive Summary
  • Toys and Games in 2021: the Big Picture
  • 2021 Key Trends
  • Competitive Landscape
  • Retailing Developments
  • What Next for Toys and Games?
  • Market Data
  • Table 1 Sales of Toys and Games by Category: Value 2016-2021
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2016-2021
  • Table 3 Nbo Company Shares of Toys and Games: % Value 2017-2021
  • Table 4 Lbn Brand Shares of Toys and Games: % Value 2018-2021
  • Table 5 Distribution of Toys and Games by Format: % Value 2016-2021
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2021-2026
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
  • Disclaimer
  • Sources
  • Summary 1 Research Sources
  • Traditional Toys and Games in South Africa
  • Key Data Findings
  • 2021 Developments
  • Toy Demand Remains Strong, Despite Rising Prices and Supply Challenges
  • Intense Competitive Landscape with Hasbro Maintaining Lead, Closely Followed by Mattel and Lego
  • Interactive Play, Digitalisation and “Kidults” Prove to be Key Drivers
  • Prospects and Opportunities
  • Toy Sales Set to be Stable, while Inflationary Pressures Are Expected to Dampen Stronger Demand
  • Construction Expected to Record Strongest Growth, Followed by Dolls and Accessories
  • Digitalisation and E-Commerce to Present Growth Opportunities Over Forecast Period
  • Category Data
  • Table 8 Sales of Traditional Toys and Games by Category: Value 2016-2021
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
  • Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
  • Table 11 Nbo Company Shares of Traditional Toys and Games: % Value 2017-2021
  • Table 12 Lbn Brand Shares of Traditional Toys and Games: % Value 2018-2021
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2016-2021
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2021-2026
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2021-2026
  • Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2021-2026
  • Video Games in South Africa
  • Key Data Findings
  • 2021 Developments
  • Video Games Maintains Buoyant Growth, as Next-Gen Consoles Gain Traction
  • Activision Blizzard Inc Maintains Lead, Despite Legal Battles
  • Cocooning, Growing Smartphone and Internet Penetration Continue to Boost Gaming
  • Prospects and Opportunities
  • Supply Issues Set to Constrain Sales, Despite Strong Demand for Video Games
  • Static Consoles Offers Strongest Growth Potential, as Next-Gen Playstation and Xbox Gain Traction
  • Mobile Gaming and E-Sports to Present Growth Opportunities, while Ar/Vr Headsets to be Boosted by the Metaverse
  • Category Data
  • Table 17 Sales of Video Games by Category: Value 2016-2021
  • Table 18 Sales of Video Games by Category: % Value Growth 2016-2021
  • Table 19 Nbo Company Shares of Video Games: % Value 2017-2021
  • Table 20 Lbn Brand Shares of Video Games: % Value 2018-2021
  • Table 21 Nbo Company Shares of Video Games Hardware: % Value 2017-2021
  • Table 22 Lbn Brand Shares of Video Games Hardware: % Value 2018-2021
  • Table 23 Nbo Company Shares of Video Games Software: % Value 2017-2021
  • Table 24 Distribution of Video Games by Format: % Value 2016-2021
  • Table 25 Distribution of Video Games Hardware by Format: % Value 2016-2021
  • Table 26 Distribution of Video Games Software by Format: % Value 2016-2021
  • Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
  • Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
  • Table 29 Forecast Sales of Video Games by Category: Value 2021-2026
  • Table 30 Forecast Sales of Video Games by Category: % Value Growth 2021-2026