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Luxury Goods in Brazil

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    Report

  • 53 Pages
  • October 2023
  • Region: Brazil
  • Euromonitor International
  • ID: 2509887
Retail sales of luxury goods in Brazil increased by 3% in current value terms to reach BRL38.7 billion in 2023. This development was predominantly characterised by a focus on recovery and a return to normal consumer behaviour in the post-pandemic period, encompassing working, travel, shopping and buying luxury goods. Affluent consumers, in particular, sought to indulge themselves in the aftermath of the lockdown period.

The Luxury Goods in Brazil report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2027 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LUXURY GOODS IN BRAZIL
EXECUTIVE SUMMARY
  • Luxury goods in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2018-2023
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2018-2023
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2018-2023
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2018-2023
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2019-2023
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2023
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2023-2028
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising current value sales in experiential luxury in 2023
  • Luxury hotels records the strongest value growth within experiential luxury in 2023
  • Hotel Marco Internacional SA leads experiential luxury in 2022
PROSPECTS AND OPPORTUNITIES
  • Retail value sales increase expected over 2023-2028
  • Luxury hotels will see the best performance over the forecast period
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2018-2023
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2018-2023
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2019-2022
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2023-2028
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2023-2028
FINE WINES/CHAMPAGNE AND SPIRITS IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fine wines/champagne and spirits sees rising current value sales in 2023
  • Fine wines sees the greatest value sales in 2023
  • Fine wines/champagne and spirits is led by Pernod Ricard Brasil Ltda in 2022
PROSPECTS AND OPPORTUNITIES
  • Modest current value growth expected over the forecast period
  • Fine wines is expected to be the most dynamic category over the forecast period
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2018-2022
  • Table 18 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2018-2023
  • Table 19 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2023-2028
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2023-2028
PREMIUM AND LUXURY CARS IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of premium and luxury cars continue to decline in 2023
  • Number of premium and luxury cars declining
  • Premium and luxury cars is led by BMW do Brasil Ltda in 2022
PROSPECTS AND OPPORTUNITIES
  • Sales of premium and luxury cars forecast to rise over 2023-2028
  • Growth in demand for luxury electric cars will benefit category development
  • Electric vehicle investment plans
CATEGORY DATA
  • Table 21 Sales of Premium and Luxury Cars: Value 2018-2023
  • Table 22 Sales of Premium and Luxury Cars by Category: % Value Growth 2018-2023
  • Table 23 NBO Company Shares of Premium and Luxury Cars: % Value 2018-2023
  • Table 24 LBN Brand Shares of Premium and Luxury Cars: % Value 2019-2023
  • Table 25 Forecast Sales of Premium and Luxury Cars: Value 2023-2028
  • Table 26 Forecast Sales of Premium and Luxury Cars: % Value Growth 2023-2028
PERSONAL LUXURY IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Personal luxury records rising current value sales in 2023
  • Designer apparel (ready-to-wear) dominates designer apparel and footwear (ready-to-wear)
  • Luxury eyewear continues recording double-digit current value growth in 2023
  • Luxury jewellery retail value sales continue to rise in 2023
  • Luxury leather goods continues growing in 2023
  • Luxury timepieces sees increasing value sales
  • Value sales of writing instruments and stationery on the up in 2023
  • Value sales of super-premium beauty and personal care on the rise
  • Puig leads personal luxury in 2022
PROSPECTS AND OPPORTUNITIES
  • Value sales expected to increase at 2023 constant prices over the forecast period
  • Diverse digital strategies reveal there is no “one size fits all” strategy
  • Luxury brands deal with the challenge of attracting younger audiences and sustainability issues
CATEGORY DATA
  • Table 27 Sales of Personal Luxury by Category: Value 2018-2023
  • Table 28 Sales of Personal Luxury by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Personal Luxury: % Value 2018-2023
  • Table 30 LBN Brand Shares of Personal Luxury: % Value 2019-2023
  • Table 31 Distribution of Personal Luxury by Format: % Value 2018-2023
  • Table 32 Forecast Sales of Personal Luxury by Category: Value 2023-2028
  • Table 33 Forecast Sales of Personal Luxury by Category: % Value Growth 2023-2028