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Luxury Goods in Brazil

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    Report

  • 46 Pages
  • October 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 2509887
Retail value sales of luxury goods in Brazil experienced moderate growth of 8% in 2025, reaching BRL56.8 billion. This growth was driven by a combination of ongoing economic recovery and shifts in consumer preferences. Affluent consumers continued to prioritise experiential luxury, alongside a growing emphasis on investment-worthy products, reflecting a preference for durability and long-term value.

The Luxury Goods in Brazil report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Experiential luxury driven by personalisation and sustainability initiatives
  • Driving experiential luxury growth through personalised service and cultural authenticity
  • Global operators lead highly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Rising demand for immersive luxury experiences to drive future growth
  • Luxury hospitality to focus on cultural authenticity
  • Luxury hotels to focus on enhancing eco-friendly experiences
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMERFINE WINES/CHAMPAGNE AND SPIRITS IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Improving performance driven by premiumisation trend among affluent consumers
  • Global players dominate, but smaller craft producers appeal with provenance
  • On-trade offers consumers opportunity to discover new beverages, but retail e-commerce is interesting alternative channel
PROSPECTS AND OPPORTUNITIES
  • Positive outlook with a greater focus on heritage, provenance and craft options
  • Luxury brands to adopt sustainable practices and digital innovation
  • Brazilians to increasingly opt for premium drinks at home
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMERPREMIUM AND LUXURY CARS IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for electric and hybrid vehicles boosts category growth
  • Competitive financing options attract aspirational Brazilians interested in premium car ownership
  • Global players retain dominance of competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Positive outlook to be driven by Brazil’s affluent population
  • Luxury car brands set to focus further on developing hybrid and electric models
  • Luxury car manufacturers to prioritise technological innovations
CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMERPERSONAL LUXURY IN BRAZILKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Designer apparel and footwear (ready-to-wear)
  • Luxury eyewear
  • Luxury jewellery
  • Luxury leather goods
  • Luxury wearables electronics
  • Luxury timepieces
  • Luxury writing instruments and stationery
  • Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Sustainable and ethical practices to influence consumers’ purchasing decisions
  • Luxury brands to increasingly focus on personalisation
  • Luxury retailers must adapt with enhanced experiences and digitalisation
CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2020-2025
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
  • Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
  • COUNTRY REPORT DISCLAIMER