Yoghurt and Sour Milk Products in Japan

Yoghurt is set to see growth in retail current value terms in Japan in 2023, largely driven by unit price increases. However, retail volumes are set to suffer a decline, as consumers are becoming more selective and conscious about the purchases they make in response to rising living costs. Not only is the cost of packaged food increasing, but also the cost of other necessities, putting pressure on consumers and limiting their spending capacity.

The Yoghurt and Sour Milk Products in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Yoghurt and Sour Milk Products market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop

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