Home Care in Latvia

  • ID: 2513278
  • Report
  • Region: Latvia
  • 54 pages
  • Euromonitor International
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As the economic outlook improved and disposable incomes among Latvians grew, home care in 2017 was largely defined by increased retailer power and the eco-friendliness trend. While for most categories brand loyalty remained low and consumers were shopping around for the best prices, the health and environmental impacts of most household chemicals became increasingly important aspects of consumer choices. Local manufacturer Spodriba AS effectively exploited this trend and posted strong growth des...

The publisher's Home Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Home Care In Latvia

February 2018

List Of Content And Tables

Executive Summary
Latvian Home Care Becomes Greener
Convenience And Eco-Friendliness Define Development
Private Label And Spodriba Challenge International Brands
Retailer Power Rises
Eco-Friendliness And Retailers Will Redefine Most Markets
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales Of Home Care By Category: Value 2012-2017
Table 3 Sales Of Home Care By Category: % Value Growth 2012-2017
Table 4 Nbo Company Shares Of Home Care: % Value 2013-2017
Table 5 Lbn Brand Shares Of Home Care: % Value 2014-2017
Table 6 Penetration Of Private Label In Home Care By Category: % Value 2012-2017
Table 7 Distribution Of Home Care By Format: % Value 2012-2017
Table 8 Distribution Of Home Care By Format And Category: % Value 2017
Table 9 Forecast Sales Of Home Care By Category: Value 2017-2022
Table 10 Forecast Sales Of Home Care By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
A Good Performance Is Expected
The Health And Wellness Trend Defines Innovation And Growth
Air Care Diversifies
Competitive Landscape
Reckitt Benckiser Maintains Its Lead
Economy And Standard Products Gain Value Sales
Having A Good Fragrance At Home Becomes More Popular
Category Data
Table 11 Sales Of Air Care By Category: Value 2012-2017
Table 12 Sales Of Air Care By Category: % Value Growth 2012-2017
Table 13 Nbo Company Shares Of Air Care: % Value 2013-2017
Table 14 Lbn Brand Shares Of Air Care: % Value 2014-2017
Table 15 Forecast Sales Of Air Care By Category: Value 2017-2022
Table 16 Forecast Sales Of Air Care By Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Prefer Products With A Specific Use
Consumers Seek Less Aggressive Alternatives
The Bleach Category Will Perform Poorly Over The Forecast Period
Competitive Landscape
Bleach Stagnates As No New Products Are Launched
Procter & Gamble Remains The Category Leader
Standard And Economy Products Dominate
Category Data
Table 17 Sales Of Bleach: Value 2012-2017
Table 18 Sales Of Bleach: % Value Growth 2012-2017
Table 19 Nbo Company Shares Of Bleach: % Value 2013-2017
Table 20 Lbn Brand Shares Of Bleach: % Value 2014-2017
Table 21 Forecast Sales Of Bleach: Value 2017-2022
Table 22 Forecast Sales Of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Convenience Drives Dishwashing
Price-Based Promotions Remain Widespread
Demand For Eco-Friendly And Sustainable Products Grows
Competitive Landscape
Procter & Gamble Leads Sales
Consumers Recognise And Value Domestic Player Spodriba
Private Label Gains Ground In Dishwashing
Category Indicators
Table 23 Household Possession Of Dishwashers 2012-2017
Category Data
Table 24 Sales Of Dishwashing By Category: Value 2012-2017
Table 25 Sales Of Dishwashing By Category: % Value Growth 2012-2017
Table 26 Nbo Company Shares Of Dishwashing: % Value 2013-2017
Table 27 Lbn Brand Shares Of Dishwashing: % Value 2014-2017
Table 28 Forecast Sales Of Dishwashing By Category: Value 2017-2022
Table 29 Forecast Sales Of Dishwashing By Category: % Value Growth 2017-2022
Headlines
Prospects
Stagnation Over The Forecast Period Is Predicted
The Category Is Heavily Dependent On The Weather And Season
There Is Potential For Innovation
Competitive Landscape
Domestic Producer Kvadro Maintains Its Leadership
International Players Offer Wider Product Ranges And Are Catching Up
More-Advanced Home Insecticides Drive The Category
Category Data
Table 30 Sales Of Home Insecticides By Category: Value 2012-2017
Table 31 Sales Of Home Insecticides By Category: % Value Growth 2012-2017
Table 32 Nbo Company Shares Of Home Insecticides: % Value 2013-2017
Table 33 Lbn Brand Shares Of Home Insecticides: % Value 2014-2017
Table 34 Forecast Sales Of Home Insecticides By Category: Value 2017-2022
Table 35 Forecast Sales Of Home Insecticides By Category: % Value Growth 2017-2022
Headlines
Prospects
A Positive Performance Is Expected Over The Forecast Period
Sustainable Laundry Practices Will Be Important
Price-Based Promotions Will Boost Sales
Competitive Landscape
Henkel Latvia Remains The Leader
Spodriba As Posts Rapid Sales Growth As It Follows Global Trends
Innovation Is Convenience-Driven
Category Indicators
Table 36 Household Possession Of Washing Machines 2012-2017
Category Data
Table 37 Sales Of Laundry Care By Category: Value 2012-2017
Table 38 Sales Of Laundry Care By Category: % Value Growth 2012-2017
Table 39 Sales Of Laundry Aids By Category: Value 2012-2017
Table 40 Sales Of Laundry Aids By Category: % Value Growth 2012-2017
Table 41 Sales Of Laundry Detergents By Category: Value 2012-2017
Table 42 Sales Of Laundry Detergents By Category: % Value Growth 2012-2017
Table 43 Nbo Company Shares Of Laundry Care: % Value 2013-2017
Table 44 Lbn Brand Shares Of Laundry Care: % Value 2014-2017
Table 45 Nbo Company Shares Of Laundry Aids: % Value 2013-2017
Table 46 Lbn Brand Shares Of Laundry Aids: % Value 2014-2017
Table 47 Nbo Company Shares Of Laundry Detergents: % Value 2013-2017
Table 48 Lbn Brand Shares Of Laundry Detergents: % Value 2014-2017
Table 49 Forecast Sales Of Laundry Care By Category: Value 2017-2022
Table 50 Forecast Sales Of Laundry Care By Category: % Value Growth 2017-2022
Headlines
Prospects
Value And Volume Sales Will Stagnate
Polishes Is A Price-Sensitive Category
Little To No Innovation Is Anticipated
Competitive Landscape
International Players Dominate Polishes
Private Label Has A Small Presence
The Most Common Promotional Tool Is Price-Based
Category Data
Table 51 Sales Of Polishes By Category: Value 2012-2017
Table 52 Sales Of Polishes By Category: % Value Growth 2012-2017
Table 53 Nbo Company Shares Of Polishes: % Value 2013-2017
Table 54 Lbn Brand Shares Of Polishes: % Value 2014-2017
Table 55 Forecast Sales Of Polishes By Category: Value 2017-2022
Table 56 Forecast Sales Of Polishes By Category: % Value Growth 2017-2022
Headlines
Prospects
Eco-Friendly Products And Sustainable Packaging Are More Prominent
Consumers Want Eco-Products At Mainstream Prices
Volumes Sales Stagnate
Competitive Landscape
International Players Lose Share
Private Label And Eco-Brands Increase Their Value Sales
Various Advertising Channels Are Utilised
Category Data
Table 57 Sales Of Surface Care By Category: Value 2012-2017
Table 58 Sales Of Surface Care By Category: % Value Growth 2012-2017
Table 59 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: Value 2012-2017
Table 60 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: % Value Growth 2012-2017
Table 61 Nbo Company Shares Of Surface Care: % Value 2013-2017
Table 62 Lbn Brand Shares Of Surface Care: % Value 2014-2017
Table 63 Forecast Sales Of Surface Care By Category: Value 2017-2022
Table 64 Forecast Sales Of Surface Care By Category: % Value Growth 2017-2022
Headlines
Prospects
The Outlook Is Positive
The Category Is Sensitive To Purchasing Power
New Products Stimulate Growth
Competitive Landscape
International Players Lead The Category
Eco-Brands And Local Players Rapidly Increase Their Value Sales
Price-Based Promotions Stimulate Sales
Category Data
Table 65 Sales Of Toilet Care By Category: Value 2012-2017
Table 66 Sales Of Toilet Care By Category: % Value Growth 2012-2017
Table 67 Nbo Company Shares Of Toilet Care: % Value 2013-2017
Table 68 Lbn Brand Shares Of Toilet Care: % Value 2014-2017
Table 69 Forecast Sales Of Toilet Care By Category: Value 2017-2022
Table 70 Forecast Sales Of Toilet Care By Category: % Value Growth 2017-2022
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