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Consumer Appliances in Taiwan

  • ID: 2516730
  • Report
  • February 2021
  • Region: Taiwan
  • 119 pages
  • Euromonitor International
The rate of growth in retail volume sales of consumer appliances was almost unchanged between 2019 and 2020. However, this masks a significant divergence in performance between major and small appliances: Retail volume sales of the former declined at an accelerated rate in 2020, as the economic uncertainty engendered by COVID-19 left some consumers wary of making big-ticket purchases.

The Consumer Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer appliances
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 13 Sales of Small Appliances by Category: Volume 2015-2020
  • Table 14 Sales of Small Appliances by Category: Value 2015-2020
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
  • Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
  • Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Pandemic drives surge in demand for freezers, as consumers seek to stockpile food
  • Chinese manufacturers continue to put downward pressure on price
  • Strong brand reputation and regular new product launches help Panasonic Taiwan Co Ltd maintain leadership
RECOVERY AND OPPORTUNITIES
  • Economic recovery will boost demand for fridges and fridge freezers
  • E-commerce will continue to grow in importance, as local consumers become more comfortable shopping online
  • Smart technology likely to remain peripheral
CATEGORY DATA
  • Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
  • Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
  • Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
  • Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
  • Table 39 Sales of Freezers by Format: % Volume 2015-2020
  • Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
  • Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
  • Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
  • Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
  • Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
  • Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
  • Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
  • Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
  • Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
  • Table 49 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
  • Table 50 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
  • Table 51 Production of Refrigeration Appliances: Total Volume 2015-2020
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
  • Table 55 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Economic impact of COVID-19 weighs on demand for home laundry appliances
  • Keen to use space more efficiently, consumers increasingly opt for automatic washer dryers
  • LG Electronics Taiwan Co Ltd struggles to challenge Panasonic Taiwan Co Ltd, as local consumers prefer Japanese brands
RECOVERY AND OPPORTUNITIES
  • Freestanding automatic washer dryers will continue to drive growth in retail volume sales
  • New safety regulations for laundromats could force them to raise their prices, making home laundry appliances a more attractive alternative
  • Smaller homes will need smaller home laundry appliances
CATEGORY DATA
  • Table 56 Sales of Home Laundry Appliances by Category: Volume 2015-2020
  • Table 57 Sales of Home Laundry Appliances by Category: Value 2015-2020
  • Table 58 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
  • Table 59 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
  • Table 60 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
  • Table 61 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
  • Table 62 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
  • Table 63 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
  • Table 64 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
  • Table 65 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
  • Table 66 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
  • Table 67 Production of Home Laundry Appliances: Total Volume 2015-2020
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
  • Table 71 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Negative economic impact of COVID-19 offset by increase in home cooking
  • Built-in dishwashers continue to gain ground due in part to their widening product offer
  • Leader Robert Bosch Taiwan Co Ltd loses ground to Chinese manufacturers of table-top dishwashers
RECOVERY AND OPPORTUNITIES
  • Manufactures face an uphill struggle to broaden the appeal of dishwashers in Taiwan
  • Most consumers will remain uninterested in connectivity
  • E-commerce will continue to grow in popularity, as consumers grow more comfortable shopping online and retailers pay more attention to it
CATEGORY DATA
  • Table 72 Sales of Dishwashers by Category: Volume 2015-2020
  • Table 73 Sales of Dishwashers by Category: Value 2015-2020
  • Table 74 Sales of Dishwashers by Category: % Volume Growth 2015-2020
  • Table 75 Sales of Dishwashers by Category: % Value Growth 2015-2020
  • Table 76 Sales of Dishwashers by Format: % Volume 2015-2020
  • Table 77 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
  • Table 78 NBO Company Shares of Dishwashers: % Volume 2016-2020
  • Table 79 LBN Brand Shares of Dishwashers: % Volume 2017-2020
  • Table 80 Distribution of Dishwashers by Format: % Volume 2015-2020
  • Table 81 Forecast Sales of Dishwashers by Category: Volume 2020-2025
  • Table 82 Forecast Sales of Dishwashers by Category: Value 2020-2025
  • Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
  • Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 undermines demand, as some consumers postpone big-ticket purchases and fewer move home
  • Local consumers remain cold on ovens
  • Leader Sakura Taiwan Corp now has its own concept store
RECOVERY AND OPPORTUNITIES
  • Economic recovery and increased housing turnover will drive rebound in demand for large cooking appliances
  • Fire regulations will help to drive growth in retail volume sales of induction hobs
  • Post-pandemic housing recovery will further boost the importance of the construction channel
CATEGORY DATA
  • Table 85 Sales of Large Cooking Appliances by Category: Volume 2015-2020
  • Table 86 Sales of Large Cooking Appliances by Category: Value 2015-2020
  • Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
  • Table 89 Sales of Built-in Hobs by Format: % Volume 2015-2020
  • Table 90 Sales of Ovens by Connected Appliances: % Volume 2016-2020
  • Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
  • Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
  • Table 93 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
  • Table 94 NBO Company Shares of Ovens: % Volume 2016-2020
  • Table 95 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
  • Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
  • Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
  • Table 98 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
  • Table 99 Production of Large Cooking Appliances: Total Volume 2015-2020
  • Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
  • Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 drives acceleration in retail volume sales of microwaves, as consumers eat more at home
  • Shrinking household size boosts demand for smaller cooking appliances like microwaves
  • Leader Panasonic Taiwan Co Ltd offers products ranging from economy to multifunctional models
RECOVERY AND OPPORTUNITIES
  • Return to normality will have a negative effect on demand for microwaves, as consumers will eat out more
  • Growth of e-commerce will drive consumers even more towards freestanding microwaves
  • Cheap Chinese brands set to grow in importance
CATEGORY DATA
  • Table 104 Sales of Microwaves by Category: Volume 2015-2020
  • Table 105 Sales of Microwaves by Category: Value 2015-2020
  • Table 106 Sales of Microwaves by Category: % Volume Growth 2015-2020
  • Table 107 Sales of Microwaves by Category: % Value Growth 2015-2020
  • Table 108 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
  • Table 109 NBO Company Shares of Microwaves: % Volume 2016-2020
  • Table 110 LBN Brand Shares of Microwaves: % Volume 2017-2020
  • Table 111 Distribution of Microwaves by Format: % Volume 2015-2020
  • Table 112 Production of Microwaves: Total Volume 2015-2020
  • Table 113 Forecast Sales of Microwaves by Category: Volume 2020-2025
  • Table 114 Forecast Sales of Microwaves by Category: Value 2020-2025
  • Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
  • Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Supply constraints a factor in sluggish growth performance
  • Polarisation of demand between premium and economy offerings
  • Broader product offer helps to keep Phillips just ahead of Panasonic
RECOVERY AND OPPORTUNITIES
  • Post-pandemic rebound in demand will be weak, as consumers prepare fewer meals at home
  • Manufacturers will target younger consumers with colourful, cordless and connected products
  • Consumers will become more comfortable shopping online, leading retailers to pay more attention to this channel
CATEGORY DATA
  • Table 117 Sales of Food Preparation Appliances by Category: Volume 2015-2020
  • Table 118 Sales of Food Preparation Appliances by Category: Value 2015-2020
  • Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
  • Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
  • Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
  • Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
  • Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
  • Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
  • Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Homebound consumers snap up rice cookers
  • Cheap, colourful economy Chinese brands grow in popularity
  • Venerable local brand leverages themed, limited edition rice cookers to maintain its leadership in small cooking appliances
RECOVERY AND OPPORTUNITIES
  • Growth in retail volume sales will decelerate as COVID-19 threat fades and consumers eat out more
  • Chinese brands likely to pose a growing challenge to premium brands
  • Make mine a small one
CATEGORY DATA
  • Table 128 Sales of Small Cooking Appliances by Category: Volume 2015-2020
  • Table 129 Sales of Small Cooking Appliances by Category: Value 2015-2020
  • Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
  • Table 132 Sales of Freestanding Hobs by Format: % Volume 2015-2020
  • Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
  • Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
  • Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
  • Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
  • Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 drives acceleration in retail volume sales of vacuum cleaners by boosting consumer interest in cleanliness
  • Steam vacuum cleaners struggle to attract mainstream consumer interest
  • Slick design and helps Dyson overtake Electrolux
RECOVERY AND OPPORTUNITIES
  • Rebound in consumer confidence will support demand growth in 2021
  • Regarded as both powerful and convenient, stick models will dominate
  • Manufacturers, distributors and retailers will all pay more attention to e-commerce
CATEGORY DATA
  • Table 140 Sales of Vacuum Cleaners by Category: Volume 2015-2020
  • Table 141 Sales of Vacuum Cleaners by Category: Value 2015-2020
  • Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
  • Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
  • Table 144 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
  • Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
  • Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
  • Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
  • Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
  • Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Younger consumers increasingly interested in design and innovation, driving strong growth in unit price
  • E-commerce grows in importance, as COVID-19 makes some consumers wary of in-person shopping
  • Leader Panasonic Taiwan Co Ltd exploits Taiwanese love of all things Japanese
RECOVERY AND OPPORTUNITIES
  • Electric facial cleansers will remain out of favour with local consumers
  • Korean personal care appliance brands set to piggyback on the success of Korean beauty products
  • Will consumers prefer going under the knife to personal care appliances?
CATEGORY DATA
  • Table 152 Sales of Personal Care Appliances by Category: Volume 2015-2020
  • Table 153 Sales of Personal Care Appliances by Category: Value 2015-2020
  • Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
  • Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
  • Table 156 Sales of Body Shavers by Format: % Volume 2015-2020
  • Table 157 Sales of Hair Care Appliances by Format: % Volume 2015-2020
  • Table 158 NBO Company Shares of Personal Care Appliances 2016-2020
  • Table 159 LBN Brand Shares of Personal Care Appliances 2017-2020
  • Table 160 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
  • Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
  • Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
  • Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
  • Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 leads consumers to postpone replacement purchases of air conditioners
  • Pandemic boosts demand for air purifiers, as consumers seek to reduce the risk of contagion
  • Retail volume sales of dehumidifiers remains strong, as 2020 turns out to be another wet year
RECOVERY AND OPPORTUNITIES
  • High penetration rate will limit growth in retail volume sales of air conditioners
  • Demand growth for air purifiers will slow but remain robust, as consumers become more aware of the importance of indoor air quality
  • Provision of installation services remains a key advantage for electronics and appliance specialist retailers
CATEGORY DATA
  • Table 165 Sales of Air Treatment Products by Category: Volume 2015-2020
  • Table 166 Sales of Air Treatment Products by Category: Value 2015-2020
  • Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
  • Table 168 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
  • Table 169 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
  • Table 170 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
  • Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
  • Table 172 Distribution of Air Treatment Products by Format: % Volume 2015-2020
  • Table 173 Production of Air Conditioners: Total Volume 2015-2020
  • Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
  • Table 175 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
  • Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
  • Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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