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Sportswear in Chile

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    Report

  • 24 Pages
  • February 2026
  • Region: Chile
  • Euromonitor International
  • ID: 2523313
Sportswear in Chile achieved double-digit growth in 2025, outpacing the other apparel and footwear categories, driven by internationally recognised brands and a rising demand for premium and sustainable products. This growth was further supported by the increasing popularity of outdoor activities and the incorporation of sportswear into daily fashion. The market is characterised by a strong presence of international brands, with adidas and Nike holding significant market shares.

This Sportswear in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sportswear becoming a go to option for everyday wear
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Global brands driving the growth of sportswear through premiumisation
  • New entrants shake up the Chilean outdoor sportswear market
  • CHART 3 Under Armour Targets Chile’s Growing Running Market with Premium Footwear
  • CHART 4 Reinaldo Lippi Returns with Ofki, Targeting Chile’s Outdoor Market
  • Market polarisation drives growth in sportswear
WHAT’S NEXT?
  • Premium brands and sustainability set to drive future growth
  • Sports apparel will remain key to the growth and development of sportswear
  • Main trends shaping the future of sportswear
COMPETITIVE LANDSCAPE
  • Global players maintain their dominance through premium offerings
  • Stability and innovation characterise the competitive landscape
CHANNELS
  • Department stores dominate sportswear sales with strong brand presence
  • E-commerce grows rapidly as consumers seek convenience and value
  • Emerging trends and retail concepts
PRODUCTS
  • AI-driven design revolutionising sportswear
  • CHART 5 Puma Inverse Arrives in Chile Redefining Sneaker Design with AI
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Premium Sportswear Growth Driven by Outdoor and Performance Trends
  • CHART 9 Apparel and Footwear See Strong Demand from Argentine Consumers
  • CHART 10 Circular Fashion Gains Momentum Through Falabella’s Trueque Initiative
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Chile 2025
  • CHART 13 Key Insights on Consumers in Chile 2025
  • CHART 14 Consumer Landscape in Chile 2025
APPAREL AND FOOTWEAR IN CHILE
EXECUTIVE SUMMARY
  • Improving economy and cross-border sales support growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Premium sportswear drives growth through outdoor trends
  • Argentine consumers boost sales through cross-border shopping
  • Sportswear the focus of consumer demand
WHAT’S NEXT?
  • Consumers turning to e-commerce as they demand convenience
  • Sustainability and premium sportswear set to drive demand for apparel
  • Premium sportswear set to lead growth with the focus on tech innovation and durability
COMPETITIVE LANDSCAPE
  • Falabella and adidas lead the competitive landscape
  • Players look for new opportunities in e-commerce and sustainable product lines
CHANNELS
  • Falabella and Ripley lead offline retail with strong brand trust
  • E-commerce gains traction with competitive pricing and variety
  • Sustainability and affordability drive resale and rental trends
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources