Off-trade sales of soft drinks in New Zealand are expected to continue to grow in both current value and volume terms in 2022, as the boost created by the massive shift to at-home consumption due to the COVID-19 pandemic and consequent switch to working from home arrangements continued into its third year.
The Soft Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN NEW ZEALANDDISCLAIMERCARBONATES IN NEW ZEALANDKEY DATA FINDINGSJUICE IN NEW ZEALANDKEY DATA FINDINGSBOTTLED WATER IN NEW ZEALANDKEY DATA FINDINGSSPORTS DRINKS IN NEW ZEALANDKEY DATA FINDINGSENERGY DRINKS IN NEW ZEALANDKEY DATA FINDINGSCONCENTRATES IN NEW ZEALANDKEY DATA FINDINGSRTD TEA IN NEW ZEALANDKEY DATA FINDINGSRTD COFFEE IN NEW ZEALANDKEY DATA FINDINGSASIAN SPECIALITY DRINKS IN NEW ZEALANDKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Soft drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
- Fountain sales in New Zealand -Trends
SOURCES
- Summary 1 Research Sources
2022 DEVELOPMENTS
- Housebound New Zealanders drive off-trade consumption of carbonates
- Rising health-consciousness amongst consumers drives migration to reduced sugar carbonates
- On-trade consumption of carbonates begins to recover as the pandemic eases
PROSPECTS AND OPPORTUNITIES
- Health-conscious younger consumers less likely to purchase sugary carbonates
- Off-trade volume growth of tonic water/bitters/other mixers to be minimal as New Zealanders drink less alcohol
- New products to appeal to adults as New Zealand’s birth rate continues to fall
CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
- Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
- Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
- Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
- Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
- Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
2022 DEVELOPMENTS
- Consumers trade up to not-from-concentrate 100% juice as they migrate to fresh, healthy options
- New Zealanders embrace unique flavour combinations as they search for stimulation during the pandemic
- Manufacturers offer watered-down juice options to lower the sugar content
PROSPECTS AND OPPORTUNITIES
- Inflationary pressures expected to temper the trend towards premiumisation
- Low birth rate expected to put downwards pressure on juice
- On-trade a potential new source of growth
CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
- Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Bottled water continues to receive a boost from working from home
- New Zealanders embrace sparkling flavoured bottled water to make drinking water more exciting
- On-trade sales of bottled water rebound as New Zealand opens up again
PROSPECTS AND OPPORTUNITIES
- Off-trade bottled water to decline as New Zealanders return to the office
- Bottled water consumption will increasingly skew towards carbonated and flavoured options
- Reopening of foodservice set to put downwards pressure on off-trade consumption of bottled water
CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Health-conscious New Zealanders exercise, stimulating sales of sports drinks
- Growth in reduced sugar sports drinks boosted by new product launches
- Powerade continues to dominate sports drinks in New Zealand
PROSPECTS AND OPPORTUNITIES
- Reduced sugar sports drinks to expand the appeal of the category, preventing it from returning to decline
- Growth in sports drinks fuelled by post-pandemic workouts
- Powerade Active Water expands the appeal of sports drinks to “everyone”
CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
- Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
2022 DEVELOPMENTS
- New Zealanders embrace energy drinks as a means of powering through the pandemic
- Reduced sugar energy drinks gains ground in 2022
- On-trade consumption of energy drinks driven by New Zealand’s reopening
PROSPECTS AND OPPORTUNITIES
- Energy drinks expected to expand appeal through reduced sugar variants
- Flavour innovations to drive growth as consumers embrace fruity flavours
- Downwards pressure expected from lack of population growth and a less intense partying culture
CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2017-2022
- Table 90 Off-trade Sales of Energy Drinks: Value 2017-2022
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
2022 DEVELOPMENTS
- The convenience of concentrates provides a boost to growth during the pandemic
- New Zealanders treat themselves with caramel concentrates and bubble tea kits
- Concentrates experiences premiumisation, increasing its appeal to adults
PROSPECTS AND OPPORTUNITIES
- Liquid concentrates expected to grow as adults continue to treat themselves
- Pandemic boost for powder concentrates only temporary, with decline expected in the forecast period
- The at-home convenience offered by concentrates will be less of an advantage post-pandemic
CATEGORY DATA
- Concentrates conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
- Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
- Table 103 Off-trade Sales of Concentrates by Category: Value 2017-2022
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
- Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
- Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
- Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
- Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
- Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
- Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
- Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
- Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
- Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- As a sugar-free soft drink, kombucha continues to attract consumers
- Lack of innovation holds still RTD tea back
- Kombucha develops into a duopoly between Remedy Drinks and Lo Bros
PROSPECTS AND OPPORTUNITIES
- Growth expected to be driven by carbonated RTD tea and kombucha
- Kombucha expected to attract consumers looking for an alternative to alcoholic drinks
- Growth of carbonated RTD tea and kombucha set to slow due to competition from other sugar-free beverages
CATEGORY DATA
- Table 116 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
- Table 117 Off-trade Sales of RTD Tea by Category: Value 2017-2022
- Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
- Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
- Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- The launch of Boss Coffee in New Zealand stimulates growth in RTD coffee
- Frucor Suntory’s Boss Coffee dominates supermarket shelves, marginalising competing brands
- RTD coffee continues to grow, fuelled by New Zealanders returning to the office
PROSPECTS AND OPPORTUNITIES
- Growth in RTD coffee to be driven by return to commuting
- Competition could potentially intensify as supermarkets expand their RTD coffee ranges
- RTD coffee to experience competition from coffee flavours in flavoured milk drinks
CATEGORY DATA
- Table 129 Off-trade Sales of RTD Coffee: Volume 2017-2022
- Table 130 Off-trade Sales of RTD Coffee: Value 2017-2022
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Asian speciality drinks cater to New Zealand’s large Asian community
- Growth slow to recover in 2022 due to lack of Asian migrants
PROSPECTS AND OPPORTUNITIES
- Lack of immigration will continue to limit the growth of Asian speciality drinks
- Distribution expected to be largely limited to specialist Asian grocery stores