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Beauty and Personal Care in China

  • ID: 2544845
  • Report
  • Region: China
  • 122 pages
  • Euromonitor International
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Beauty and personal care maintained a strong performance in 2018, with skin care remaining dominant, while colour cosmetics saw the most dynamic value growth. The positive performance was supported by an upturn in living standards spurred by ongoing urbanisation, and rising awareness of personal grooming amongst Chinese consumers. The industry was also boosted by policies aimed at simplifying government, decentralising power and reforming taxation.

The author's Beauty and Personal Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in China

List of Contents and Tables
Executive Summary
Positive Performance Supported by A Range of Factors
New Hi-tech Retailing Enhances Emphasis on Experience
Competition Intensifying in Beauty and Personal Care
Technology Breakthroughs Contribute To Improved Efficacy of Upgraded Products
Significant Growth Is Anticipated Over the Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Millennial Parents Willing To Pay Up for Quality
Popularity of Baby and Child-specific Personal Care Spurring Segmentation
Baby and Child-specific Skin Care Performing Well
Competitive Landscape
International Brands Face Growing Competition From Local Companies
Giving Grows Strongly
Sales Soar Through E-commerce
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 18 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 19 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 20 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 21 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 22 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 23 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 24 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 25 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 26 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Bath and Shower Continues To Experience Slow Yet Steady Growth
Natural and Organic Bath and Shower Products Confined To Health-conscious Consumers
Product Innovation Focuses on New Ingredients and Fragrance
Competitive Landscape
Multinational Players Hold Major Share in A Competitive Market
Increasing Fragmentation
Niche Brands Increase Their Presence Through Online Channels
Category Data
Table 27 Sales of Bath and Shower by Category: Value 2013-2018
Table 28 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 29 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 30 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 31 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 32 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 33 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 34 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 35 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
More Brands Are Emerging, Contributing To Robust Growth in Colour Cosmetics
Colour Cosmetics for Male Consumers Springing Up
Eye Shadow Seeing Dynamic Growth
Competitive Landscape
Premiumisation in Colour Cosmetics
Premium Brands Lead the Way in Innovation
Manufacturers Embrace New Retailing
Category Data
Table 36 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 37 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 39 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 40 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 41 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 42 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 43 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Headlines
Prospects
Deodorants Still Niche Due To Cultural and Biological Factors
Sports Craze Supports Development of Deodorants in China
Deodorant Sprays Are Showing Sharp Growth Among All
Competitive Landscape
the Market Is Dominated by International Brands
Unilever Maintains the Lead in the Chinese Deodorants Category
Pop-up Store Arouses the Resonance of Young Consumer Groups
Category Data
Table 47 Sales of Deodorants by Category: Value 2013-2018
Table 48 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 49 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 50 NBO Company Shares of Deodorants: % Value 2014-2018
Table 51 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 52 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 53 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 54 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Headlines
Prospects
Extending Season of Use Boosts Value Growth
Women's Razors and Blades Sees Most Dynamic Growth
Segmented Depilatories Products on the Rise To Satisfy Specific Needs
Competitive Landscape
Reckitt Benckiser China Maintains Lead in Depilatories in 2018
A Concentrated Landscape
Category Data
Table 55 Sales of Depilatories by Category: Value 2013-2018
Table 56 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 57 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 58 NBO Company Shares of Depilatories: % Value 2014-2018
Table 59 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 60 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
High-end and Personalised Products Drive Growth
Online Expansion Boosts Growth
Women's Products Remain Dominant
Competitive Landscape
International Players Consistently Strengthen Distribution in 2018
Prevailing Trends Lead To Increasing Fragmentation
Premium Brands Broaden Product Lines With New Launches
Category Data
Table 62 Sales of Fragrances by Category: Value 2013-2018
Table 63 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Fragrances: % Value 2014-2018
Table 65 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 68 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasingly Elaborate Hair Care Routines
Growing Demand for More Sophisticated and Function-specific Hair Care Products
Chinese Consumers Are Known for Their Research Before Purchasing Hair Care Products
Competitive Landscape
Intensifying Competition
E-commerce Becoming Increasingly Prominent in Hair Care
Category Data
Table 70 Sales of Hair Care by Category: Value 2013-2018
Table 71 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 73 NBO Company Shares of Hair Care: % Value 2014-2018
Table 74 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 75 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 76 LBN Brand Shares of Colourants: % Value 2015-2018
Table 77 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 78 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 79 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 80 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 82 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Growth in Men's Grooming Fuelled by Increasingly Appearance-conscious Male Consumers
Men's Grooming Products Undergoing Premiumisation
Men's Shaving Supported by Key Trends
Competitive Landscape
Manufacturers Target High-end Demand With An Enriched Men's Grooming Offer
Growing Focus on Gender-differentiated Marketing
Major Players Tailoring Marketing To Men
Category Data
Table 83 Sales of Men's Grooming by Category: Value 2013-2018
Table 84 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 85 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 86 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 87 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 88 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 89 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 90 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 91 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
China's Oral Care Market at the Beginning of An Upward Climb
Growing Interest in Probiotic Products
Strong Performance for Power Toothbrushes
Competitive Landscape
Procter & Gamble China Retains Lead Despite Falling Share
Increasingly Fragmented Competitive Landscape
Xiaomi Technology Expands Strongly in Electric Toothbrushes
Category Data
Table 92 Sales of Oral Care by Category: Value 2013-2018
Table 93 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 94 Sales of Toothbrushes by Category: Value 2013-2018
Table 95 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 96 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 97 NBO Company Shares of Oral Care: % Value 2014-2018
Table 98 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 99 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 100 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 101 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 103 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Anti-ageing Becoming Increasingly Hot
Functional Skin Care Is Increasingly Prevalent
Innovative Marketing Penetrating Into Wider Regions
Competitive Landscape
Premium Skin Care Sales Driven by Global Players
L'oréal Maintains Lead in Premium Segment
Domestic Brands Strongest in Mass Skin Care Market
Category Data
Table 105 Sales of Skin Care by Category: Value 2013-2018
Table 106 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 107 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 108 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 109 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 110 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 111 NBO Company Shares of Skin Care: % Value 2014-2018
Table 112 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 113 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 114 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 115 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 116 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 117 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 118 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 119 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Frequency of Usage Drives Up Sun Care Demand
Sun Protection Dominates Sun Care
Hi-tech Innovation on the Rise
Competitive Landscape
International Brands Dominant, But Domestic Players Strive To Be More Competitive
L'oréal Retains the Lead
Meifubao Targets Young Females
Category Data
Table 120 Sales of Sun Care by Category: Value 2013-2018
Table 121 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Sun Care: % Value 2014-2018
Table 123 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 125 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Premium Beauty and Personal Care Maintains Dynamism
Premiumisation Having An Impact Across Colour Cosmetics Categories
Manufacturers Embracing New Retailing Models
Competitive Landscape
L'Oréal China Retains the Lead in 2018
Estée Lauder Continues To Gain Share in the Premium Market
P&g Sees Dynamism in Skin Care
Category Data
Table 127 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 128 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 129 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 130 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 131 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 132 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Beauty and Personal Care Sees Overall Share Fall
Mass Skin Care Expands Strongly in 2018
Mass Eye Shadow Benefits From Demand Amongst Younger Consumers
Competitive Landscape
Procter & Gamble Sees Improved Performance
Domestic Mass Face Masks Brands See Notable Expansion
Growing Number of International Mass Brands With Organic Positioning Enter China Via Cross-border E-commerce
Category Data
Table 133 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 134 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 135 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 136 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 137 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 138 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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