Consumer Appliances in Singapore - Research and Markets

Consumer appliances is maintaining steady growth in 2022, although this is slower in some categories when compared to the previous year. The growth by major appliances can be attributed to completion of more housing development projects now that construction delays caused by the pandemic have resumed during the year. Air treatment products also recorded particularly strong growth in the first quarter because of the hot weather conditions in Singapore.

The Consumer Appliances in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN SINGAPORE

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What’s next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Habit persistence supports ongoing demand for refrigeration appliances
Supply chain disruptions continue to drive up unit prices in 2022
Completion of housing projects supports demand for built-in refrigeration appliances

PROSPECTS AND OPPORTUNITIES

Difficulties in creating higher demand for connected refrigeration appliances
Growth for electric wine coolers/chillers driven by expanding affluent population
E-commerce likely to gain further distribution share within refrigeration appliances

CATEGORY DATA

Table 81 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 82 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 83 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 84 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 85 Sales of Freezers by Format: % Volume 2017-2022
Table 86 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 87 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 88 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 89 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 90 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 91 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 92 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 93 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 94 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 95 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 96 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 97 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 98 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 99 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 100 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 101 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Front-loading washing machines continue to gain share
Automatic washer dryers struggle to achieve higher demand in Singapore
Automatic dryers enjoy higher volume sales as brands clear stock labelled with “one tick”

PROSPECTS AND OPPORTUNITIES

Connected home laundry appliances to continue with slow and stable growth
Completion of housing development projects to help drive growth of category
Increasing adoption of omnichannel strategies due to e-commerce boom

CATEGORY DATA

Table 102 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 103 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 104 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 105 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 106 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 107 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 108 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 109 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 110 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 111 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 112 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 113 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 114 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 115 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 116 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Slow, growing trend for dishwashers in Singapore
Bosch maintains overall leadership in 2022
Completion of housing projects to help drive growth

PROSPECTS AND OPPORTUNITIES

Table-top and compact dishwasher formats expected to gain in popularity
Appliances and electronics specialists to remain dominant channel for dishwashers

CATEGORY DATA

Table 117 Sales of Dishwashers by Category: Volume 2017-2022
Table 118 Sales of Dishwashers by Category: Value 2017-2022
Table 119 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 120 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 121 Sales of Dishwashers by Format: % Volume 2017-2022
Table 122 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 123 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 124 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 125 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 126 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 127 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 128 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 129 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Aesthetics and design are increasingly important factors for consumers of large cooking appliances
The increasing move towards induction hobs
Space constraints in Singapore push demand for built-in format

PROSPECTS AND OPPORTUNITIES

Steam ovens to further gain in popularity, while cookers will continue on downward trajectory
Connectivity in large cooking appliances not considered important benefit to local consumers
Retail e-commerce struggles to strongly penetrate large cooking appliances

CATEGORY DATA

Table 130 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 131 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 132 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 133 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 134 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 135 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 136 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 137 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 138 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 139 NBO Company Shares of Ovens: % Volume 2018-2022
Table 140 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 141 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 142 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 143 NBO Company Shares of Cookers: % Volume 2018-2022
Table 144 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 145 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 146 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 147 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 148 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Slow but stable growth for microwaves, pushing players to continue innovating
Completion of housing projects to further drive growth of the category
Freestanding microwaves drive category growth

PROSPECTS AND OPPORTUNITIES

Factors that add value will be key for players to differentiate from competitors
Retail e-commerce strengthens position as distribution channel for microwaves

CATEGORY DATA

Table 149 Sales of Microwaves by Category: Volume 2017-2022
Table 150 Sales of Microwaves by Category: Value 2017-2022
Table 151 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 152 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 153 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 154 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 155 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 156 Distribution of Microwaves by Format: % Volume 2017-2022
Table 157 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 158 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 159 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 160 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Simple food preparation appliances prevail with reduced household cooking
Juice extractors continue to decline given local cooking habits
Personal blenders gain attention with greater interest in fitness

PROSPECTS AND OPPORTUNITIES

Health-conscious trend drives interest in ice cream makers
Cordless format drives innovation in food preparation appliances
Direct sellers can close consumer education gap for multifunctional appliances

CATEGORY DATA

Table 33 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 34 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 35 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 38 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 39 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 40 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 41 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 42 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 43 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Subscription plans drive up higher volume sales of pod coffee machines
Smaller living spaces encourage purchase of multifunctional appliances
Replacement cycles provide greater room for growth of smaller brands

PROSPECTS AND OPPORTUNITIES

Voice control makes an unlikely appearance in small cooking appliances
Success in retail e-commerce space can drive down unit prices

CATEGORY DATA

Table 44 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 45 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 46 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 47 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 48 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 49 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 50 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 51 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 52 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 53 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 54 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Slowing volume growth due to consumer shift in priorities
Hygiene features provide differentiation within standard vacuum cleaners
Stick vacuum cleaners drive growth of standard segment

PROSPECTS AND OPPORTUNITIES

Shorter replacement cycles may strengthen growth for vacuum cleaners
Robotic vacuum cleaners likely to experience further polarisation of unit prices
Wet and dry format experiences slow but steady increase in demand

CATEGORY DATA

Table 56 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 57 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 58 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 59 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 60 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 61 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 62 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 63 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 64 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 65 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 66 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Electric facial cleansers remains strongest performer in personal care appliances
Men’s body shavers expands as demand for women’s shavers declines
Aggressive promotions on e-commerce platforms subdue more significant price increases

PROSPECTS AND OPPORTUNITIES

Innovations in heatless and cordless hair care appliances could drive up unit prices
LED light therapy opens doors in skin care device innovations

CATEGORY DATA

Table 68 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 69 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 70 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 71 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 72 Sales of Body Shavers by Format: % Volume 2017-2022
Table 73 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 74 NBO Company Shares of Personal Care Appliances 2018-2022
Table 75 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 76 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 77 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 78 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 79 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN SINGAPOREKEY DATA FINDINGS

2022 DEVELOPMENTS

Supply chain disruptions frustrate players and consumers as Singapore experiences record high temperatures
Unit prices increase as international tensions and regional vulnerabilities persist
Energy efficiency regulations drive innovation and growth in cooling

PROSPECTS AND OPPORTUNITIES

Air treatment products enjoys extensive growth via e-commerce
Hygienic home trend inspires confidence and interest in air purifiers
Connectivity brings higher convenience to consumers of air treatment products

CATEGORY DATA

Table 161 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 162 Sales of Air Treatment Products by Category: Value 2017-2022
Table 163 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 164 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 165 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 166 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 167 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 168 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 169 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 170 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 171 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 172 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027