+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Yoghurt and Sour Milk Products in Austria

  • PDF Icon

    Report

  • 20 Pages
  • August 2025
  • Region: Austria
  • Euromonitor International
  • ID: 2555640
Yoghurt and sour milk products has seen strong growth in value and volume terms in 2025 with demand strongly shaped by the health and wellness trend. An abundance of new launches in 2025 has created strong consumer interest and pushed sales. Popular yoghurt and sour milk products include functional or fortified products including options with a high protein content or with added vitamins and minerals. Many healthy products have no sugar added or a reduced sugar content.

The Yoghurt and Sour Milk Products in Austria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Yoghurt and Sour Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Yoghurt and sour milk products thriving thanks to healthy and indulgent image
  • Competition intensifies thanks to large number of new product launches
  • Supermarkets and discounters continue to account for most sales
PROSPECTS AND OPPORTUNITIES
  • Demand set to continue growing thanks to the category’s healthy image
  • Health and wellness claims will remain a key feature of the category
  • Local dairies set to remain on top thanks to ongoing category investment
CATEGORY DATA
  • Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
  • Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
  • Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
  • Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
  • Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
  • Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
  • Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
  • Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN AUSTRIA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 13 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 17 Penetration of Private Label by Category: % Value 2020-2025
  • Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources