Consumer Health in Denmark - Product Image

Consumer Health in Denmark

  • ID: 2555672
  • Report
  • Region: Denmark
  • 94 pages
  • Euromonitor International
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Danish consumers are increasingly willing to spend money on consumer health products given the strong health and wellness trend converging with economic growth. Demand for more natural and higher quality products also continued to increase while the increasingly active and busy lifestyles lad by Danes means that convenience is an increasingly important factor, leading to sales growth in the modern grocery retailers and internet retailing channels.

The Consumer Health in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN DENMARK

List of Contents and Tables
  • Executive Summary
  • Consumer Health in Denmark Performs Well in 2017
  • Favourable Conditions Lead To Positive Growth
  • Pharmacies Fight Back After Losing Ground
  • Growth in Internet Usage Impacts Consumer Health
  • Outlook Remains Positive As Conditions Improve
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Summary 1 OTC: Switches 2016-2017
  • Sources
  • Summary 2 Research Sources
  • Headlines
  • Prospects
  • Active Lifestyles Lead To Growth in Topical Analgesics/anaesthetic
  • Topical Vs Systemic Analgesics
  • Demand for Convenience Impacts Sales Channels
  • Competitive Landscape
  • Competitive Landscape Remains Consolidated
  • Regulatory Change Aids Recovery of Analgesics
  • Generics Struggle To Compete With Branded Analgesics
  • Category Data
  • Table 12 Sales of Analgesics by Category: Value 2012-2017
  • Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Public Perception of Sleep Aids Impacts Growth
  • Companies Increase Support for Employees With Sleep Disorders
  • Alternative Treatments and Preventative Mesaures Also Negatively Affect Sales
  • Competitive Landscape
  • Orkla Care Continues To Dominate Sleep Aids in Denmark
  • Change Seems Unlikely in Mature OTC Sleep Aids in Near Future
  • Category Data
  • Table 19 Sales of Sleep Aids: Value 2012-2017
  • Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
  • Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
  • Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
  • Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Unstable Danish Weather Impacts Cough, Cold and Allergy (hay Fever) Remedies
  • Antihistamines/allergy Remedies (systemic) Benefits From the Increase in Allergies
  • Natural and Alternative Treatments Grow Too
  • Competitive Landscape
  • Modern Grocery Retailers Gain Ground at the Expense of Chemists/pharmacies
  • Low Unit Prices Make It Difficult for Producers of Generic Products
  • Producers Turn To Online Marketing To Boost Sales, Given Low Prices
  • Category Data
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 27 Sales of Decongestants by Category: Value 2012-2017
  • Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Weather Affects Sales of Dermatologicals in Denmark
  • the Increase in Allergies Supports Growth of Topical Allergy Remedies/antihistamines
  • Alternatie Treatments Face Growth Too
  • Competitive Landscape
  • Social Stigma Helps Shape Marketing Strategies
  • Multinationals Remain Clear Leaders
  • Leading Local Player Orifarm Losing Share
  • Category Data
  • Table 33 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Demographic Changes Will Drive Growth in Digestive Remedies
  • Growth in Dietary Supplements Suppresses Digestive Remedies
  • Competitive Landscape
  • Multinationals Dominate Digestive Remedies in Denmark
  • Domestic Players and Generics Struggle To Compete
  • Category Data
  • Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Allergy Eye Care Growth Continues To Outpace That of Standard Eye Care
  • Standard Eye Care Suffers From Maturity and A Lack of Innovation
  • Raising Awareness Could Boost Eye Care
  • Competitive Landscape
  • Chemists/pharmacies Dominates Sales of Eye Care Products
  • Eye Care in Denmark Remains Consolidated
  • Category Data
  • Table 46 Sales of Eye Care by Category: Value 2012-2017
  • Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Popularity of Vapour Products Impacts Nrt Smoking Cessation Aids
  • Declining Smoking Prevalence Puts Pressure on Nrt Smoking Cessation Aids
  • Competitive Landscape
  • Special OTC Legislation for Nrt Smoking Cessation Aids
  • Modern Grocery Retailers Gain Ground at the Expense of Chemists/pharmacies
  • Category Indicators
  • Table 54 Number of Smokers by Gender 2012-2017
  • Category Data
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 57 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increasingly Active Lifestyles Support Growth in Wound Care
  • Strategic Segmentation Is Key To Growth
  • Competitive Landscape
  • Multinationals Dominate Wound Care in Denmark
  • Domestic Players Have Potential in Smaller Niches
  • Category Data
  • Table 62 Sales of Wound Care by Category: Value 2012-2017
  • Table 63 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 64 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 65 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 66 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sports Protein Bars Benefits From Health and Wellness Trend
  • Danes' Fascination With Protein Supports Growth in Sports Nutrition
  • Manufacturers To Emphasise Difference of Actual Sports Nutrition Products
  • Competitive Landscape
  • Growth in Internet Usage Impacts Sports Nutrition
  • Players May Pursue Omnichannel Marketing Strategy for Greater Success
  • Category Data
  • Table 68 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 69 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 70 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 71 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 72 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
"inner Beauty" Trend Supports Growth in Combination Dietary Supplements
  • Turmeric Enjoys Its Moment in the Sun
  • Competitive Landscape
  • Danish Consumers Are Sensitive To Media Stories
  • Players Must Engage More With Consumers and Monitor Social Media
  • Private Label Struggles Against Established Brands
  • Category Data
  • Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 74 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 75 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 76 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 78 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 79 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 80 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Health and Wellness Trend Supports Growth in Vitamins
  • Segmentation and Specialisation Key To Further Growth
  • Government and Expert Recommendations Boost Sales of Vitamin D
  • Competitive Landscape
  • Private Label Gaining Ground at the Expense of Brands
  • Battle for Shelf Space Will Be Important Factor
  • Category Data
  • Summary 4 Multivitamins: Brand Ranking by Positioning 2017
  • Table 82 Sales of Vitamins by Category: Value 2012-2017
  • Table 83 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 84 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 85 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 86 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 87 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Holistic Approach To Weight Management Suppresses Sales
  • Busy Lifestyles Lead To Growing Demand for Convenience
  • Competitive Landscape
  • Nupo Retains Clear Lead in Weight Management and Wellbeing in Denmark
  • Meal Replacement Bars Faces Strong Competition
  • Category Data
  • Table 89 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Herbal/traditional Products Benefits From Health and Wellness Trend
  • Media Attention Results in Strong Growth of Turmeric
  • Competitive Landscape
  • Private Label Faces Struggle Against Established Brands
  • Leading Players Benefit From Obsession With Liquorice
  • Category Data
  • Table 95 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rising Birth Rate Supports Growth
  • Herbal/traditional Paediatric Consumer Health Products Could Fare Better Than Traditional OTC Products
  • Paediatric Vitamins and Dietary Supplements Lose Ground
  • Competitive Landscape
  • Multinationals Dominate Paediatric Consumer Health in Denmark
  • Potential for Domestic Companies in Niche Areas
  • Category Data
  • Table 101 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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