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Beauty and Personal Care in Azerbaijan

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    Report

  • 98 Pages
  • May 2023
  • Region: Azerbaijan
  • Euromonitor International
  • ID: 2555725
Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and raw materials for production both from Russia and Ukraine and trade flows were disrupted.

The Beauty and Personal Care in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BEAUTY AND PERSONAL CARE IN AZERBAIJAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Higher growth for mass than premium, due to soaring inflation
  • Mass benefits from less visits to salons
  • Emergence of private label, particularly in bar soap
PROSPECTS AND OPPORTUNITIES
  • Moderate outlook over forecast period
  • Domestic production continues to be limited.
  • Lingering impact of pandemic continues to influence consumer behaviour over forecast period
CATEGORY DATA
  • Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Soaring inflation leads to fall in constant value sales
  • Premium fragrances hardest hit
  • Cheaper brands gaining value share in salon professional hair care
PROSPECTS AND OPPORTUNITIES
  • Positive outlook, once inflation more controlled
  • Domestic production continues to be limited
  • Premium dermocosmetics see healthy growth
CATEGORY DATA
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN AZERBAIJAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Moderate volume growth, in spite of high inflation.
  • Turkish brands benefit from geopolitical situation
  • Sun care is back in demand
PROSPECTS AND OPPORTUNITIES
  • High birth rate supports volume sales
  • Baby wipes remains largest product area, while sun care becomes more premium
  • Consumers increasingly concerned about the environment
CATEGORY DATA
  • Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN AZERBAIJAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Degree of trading down due to high inflation
  • Palmolive grows its shares, thanks to marketing and product expansions
  • Intimate hygiene stagnating
PROSPECTS AND OPPORTUNITIES
  • Muted constant value growth over forecast period
  • Consumers look for clean labels with less additives
  • Boom in hand sanitisers is over
CATEGORY DATA
  • Table 31 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 32 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 34 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 35 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 36 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 37 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN AZERBAIJAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Supply shortages dampen volume sales
  • L'Oréal maintains its lead in colour cosmetics
  • Lip products and new innovative products see healthy current value growth
PROSPECTS AND OPPORTUNITIES
  • Healthy constant value growth over forecast period
  • The trend for eyelashes extensions and gel nails put a dent in retail value sales of mascara and nail products
  • Clean movement gathers momentum
CATEGORY DATA
  • Table 40 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
  • Table 43 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
  • Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN AZERBAIJAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Volume sales higher than before pandemic
  • Global brands dominate
  • Sprays dominate, in spite of negative impact on environment
PROSPECTS AND OPPORTUNITIES
  • Muted growth, as deodorants near maturity
  • Opportunity for emergence of private label
  • Gradual shift to roll-ons over forecast period
CATEGORY DATA
  • Table 49 Sales of Deodorants by Category: Value 2017-2022
  • Table 50 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 51 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 52 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 53 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 54 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 55 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 56 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 57 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN AZERBAIJAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Full opening up of society benefits depilatories
  • Procter & Gamble continues to lead depilatories
  • Razors and hair removers/bleaches split lower- and higher-income consumers
PROSPECTS AND OPPORTUNITIES
  • Healthy constant value growth in what is an immature product area
  • Opportunity for private label to emerge
  • Muted growth for beauty salons benefits retail
CATEGORY DATA
  • Table 58 Sales of Depilatories by Category: Value 2017-2022
  • Table 59 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 60 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 61 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 62 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 63 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN AZERBAIJAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Sharp fall in volume sales, as inflation bites and trade disrupted
  • Increase in indirect imports as normal trade routes disrupted
  • Premium suffers bigger volume decline
PROSPECTS AND OPPORTUNITIES
  • Recovery of fragrances over forecast period
  • Mass fragrances faces competition from cheaper perfumed oils
  • E-commerce continues to gain value share
CATEGORY DATA
  • Table 64 Sales of Fragrances by Category: Value 2017-2022
  • Table 65 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 66 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 67 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 68 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 69 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 70 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 71 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN AZERBAIJAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Fall in volume sales, as inflation bites
  • Global brands still dominate
  • Cheaper brands gaining value share in salon professional hair care
PROSPECTS AND OPPORTUNITIES
  • Healthy outlook over forecast period
  • Potential growth for hair loss treatments
  • Product launches expected in the natural and organic sphere
CATEGORY DATA
  • Table 72 Sales of Hair Care by Category: Value 2017-2022
  • Table 73 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 74 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 75 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 76 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 77 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 78 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 79 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 80 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 82 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN AZERBAIJAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Degree of trading down due to high inflation
  • Multinationals lead men’s grooming
  • Premium men’s fragrances hit hardest
PROSPECTS AND OPPORTUNITIES
  • Moderate outlook over forecast period
  • Opportunity for private label to emerge
  • Men’s grooming will become segmented and specialised
CATEGORY DATA
  • Table 83 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 84 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 85 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 86 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 87 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 88 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 89 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 90 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 91 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Increased volume sales, as society opens up
  • Competitive landscape remains stable
  • Several new product launches in 2022
PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over forecast period
  • Dental floss and mouthwash see healthy growth
  • Battery toothbrushes see some growth
CATEGORY DATA
  • Table 92 Sales of Oral Care by Category: Value 2017-2022
  • Table 93 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 94 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 95 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 96 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 97 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 98 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 99 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 101 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN AZERBAIJAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Soaring inflation dampens volume sales
  • Major international players hold largest value shares
  • Clean and natural labels more prevalent
PROSPECTS AND OPPORTUNITIES
  • Healthy outlook over forecast period
  • Shift towards multifunctional products over forecast period
  • E-commerce will continue to gain value share
CATEGORY DATA
  • Table 103 Sales of Skin Care by Category: Value 2017-2022
  • Table 104 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 105 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 106 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 107 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 108 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 109 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN AZERBAIJAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Sun care star performer in 2022
  • More affordable brands gain value share
  • Facial care products stealing some value share
PROSPECTS AND OPPORTUNITIES
  • Healthy constant value growth over forecast period
  • Less focus on added benefits due to economic uncertainty
  • Blurring of lines between skin care and sun care
CATEGORY DATA
  • Table 110 Sales of Sun Care by Category: Value 2017-2022
  • Table 111 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 112 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
  • Table 113 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 114 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 116 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027