Beauty and Personal Care in Mexico

  • ID: 2557342
  • Report
  • Region: Mexico
  • 126 pages
  • Euromonitor International
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In 2017, beauty and personal care in Mexico posted a high single-digit current value sales increase coming from a combination of volume growth and unit price rises that resulted from high inflationary rates in the country.

The Beauty and Personal Care in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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BEAUTY AND PERSONAL CARE IN MEXICO

May 2018

Executive Summary
Beauty and Personal Care Is A Growing Market in Mexico
Beauty and Personal Care Internet Retailing Is the Fastest Growing Channel
Strong International Companies Lead Beauty and Personal Care
Innovation Brings Dynamism To Beauty and Personal Care
Beauty and Personal Care Expects Further Growth Over the Forecast Period

Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Medicated Baby and Child-specific Products and Nappy (diaper) Rash Treatments Post Double-digit Value Growth
Baby and Child-specific Sun Care Shows A Poor Performance in 2017
Competitive Landscape
Kimberly-Clark De México Leads Baby and Child-specific Products
New Brands Enter Baby and Child-specific Products
Innovation Is A Key Competitive Strategy of Leading Brands

Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Body Wash/shower Gel Grows Fastest in 2017
Bath Additives Remains A Niche Category
Competitive Landscape
Global Companies Lead Bath and Shower
Intimate Washes Diversifies Thanks To New Product Development
Innovation in Bath and Shower Includes New Scents and Skin Protection Features

Category Data
Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Colour Cosmetics Outperforms the Beauty and Personal Care Industry in 2017
Lip Products Is Most Dynamic
Competitive Landscape
Direct Sellers Compete Strongly for the Leadership of Colour Cosmetics
Avon Cosmetics Launches Avon Mark To Appeal To New Consumers
Limited Editions Are A Relevant Element in New Product Development

Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Headlines
Prospects
Deodorant Pumps Takes Advantage of Its Affordability
Premium Deodorants Expected To Remain Small
Deodorant Roll-ons Is the Leading Format Within Direct Sellers
Competitive Landscape
Unilever De México and Colgate-Palmolive De México Lead Deodorants
Innovation Expected To Be A Relevant Strategy for Growth in Deodorants During the Forecast Period

Category Data
Table 42 Sales of Deodorants by Category: Value 2012-2017
Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 48 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Women's Razors and Blades Benefits From New Product Development
Women's Pre-shave Is Challenged by Inflationary Pressures
Disposable Products Dominate Women's Razors and Blades
Competitive Landscape
Skin Care Benefits Present in New Product Development
Hair Removers/bleaches for Men Will Continue To Be A Minimal Segment in Mexico
Depilatories Continues To Be Dominated by International Companies

Category Data
Table 51 Sales of Depilatories by Category: Value 2012-2017
Table 52 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 54 NBO Company Shares of Depilatories: % Value 2013-2017
Table 55 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 56 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Fragrances Is Impacted by Inflationary Pressures
Celebrities' Endorsement Is A Successful Strategy in Mass Fragrances
Competitive Landscape
Direct Selling Maintains the Leadership in Fragrances
Innovation Will Continue To Drive Growth in Premium Fragrances

Category Data
Table 58 Sales of Fragrances by Category: Value 2012-2017
Table 59 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Fragrances: % Value 2013-2017
Table 61 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 64 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Innovation Will Continue To Drive Growth in Shampoos
Colourants and Perms and Relaxants Are Threatened by Beauty Salons
Competitive Landscape
Procter & Gamble Strengthens Its Leadership Through A Premiumisation Strategy
Salon Professional Hair Care Distribution No Longer Limited To Beauty Salons

Category Data
Table 66 Sales of Hair Care by Category: Value 2012-2017
Table 67 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 69 NBO Company Shares of Hair Care: % Value 2013-2017
Table 70 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 71 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 72 LBN Brand Shares of Colourants: % Value 2014-2017
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 76 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Smaller Categories Within Men's Grooming Expect Further Growth, Coming Mainly From Urban Localities
Products for Beards and Moustaches Will Continue To Increase in Availability
Competitive Landscape
Men's Grooming Is Dominated by International Brands
Men's Skin Care Tends Towards Segmentation and Specialisation

Category Data
Table 79 Sales of Men's Grooming by Category: Value 2012-2017
Table 80 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 83 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 84 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 86 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Despite the Maturity of Toothpaste and Manual Toothbrushes, Oral Care Will Continue To Grow Over the Forecast Period
Battery Toothbrushes Is No Longer Present in Mexico
Competitive Landscape
Colgate-Palmolive Leads Oral Care Followed by Procter & Gamble
Gum Grows Through the Development of An Oral Care Niche

Category Data
Table 88 Sales of Oral Care by Category: Value 2012-2017
Table 89 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 90 Sales of Toothbrushes by Category: Value 2012-2017
Table 91 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 93 NBO Company Shares of Oral Care: % Value 2013-2017
Table 94 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 96 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 97 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 99 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Routine Expansions Contribute To the Positive Outlook of Skin Care
Face Masks Outperforms Skin Care
Premiumisation Is A Growth Strategy for Some Mass Brands
Competitive Landscape
International Companies Dominate Skin Care
Direct Selling Continues To Be A Relevant Skin Care Channel

Category Data
Table 101 Sales of Skin Care by Category: Value 2012-2017
Table 102 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 105 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 NBO Company Shares of Skin Care: % Value 2013-2017
Table 109 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 110 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 111 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 112 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 113 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 114 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 115 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 116 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Holy Week Influences the Performance of Sun Care
Sun Protection Still Has Growth Potential
New Delivery Formats Continue To Gain Relevance in Sun Care
Competitive Landscape
Edgewell Personal Care México Leads Sun Care
Premium Brands Expected To Continue Being Active Innovators

Category Data
Table 117 Sales of Sun Care by Category: Value 2012-2017
Table 118 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 119 NBO Company Shares of Sun Care: % Value 2013-2017
Table 120 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 121 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 122 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 123 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Premium Beauty and Personal Care Posts Growth But Is Challenged by Inflationary Pressures
Premium Beauty and Personal Care Benefits From Growth of Department Stores and Health and Beauty Specialists
Competitive Landscape
Frabel (l'oréal) and Estée Lauder Cosméticos Lead Premium Beauty and Personal Care
Multibenefit Products Remain A Trend in Premium Skin Care and Premium Adult Sun Care Innovation

Category Data
Table 124 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 125 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 126 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 127 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 129 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Face Masks and Mass Lipstick Benefit From Beauty Trends
Premiumisation - A Competitive Strategy Within Some Mass Brands
Competitive Landscape
Unilever De México's Wide Portfolio Supports Its Leadership of Mass Beauty and Personal Care
Direct Selling Maintains Its Relevance in Mass Beauty and Personal Care

Category Data
Table 130 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 131 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 132 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 133 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 135 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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