+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Beauty and Personal Care in Singapore

  • PDF Icon

    Report

  • 129 Pages
  • April 2021
  • Region: Singapore
  • Euromonitor International
  • ID: 2557343
Overall, beauty and personal care witnessed a slight decline in current value terms in 2020. The impact of COVID-19 on the beauty and personal care market was keenly felt in areas such as sun care, fragrances and colour cosmetics during 2020, with all three categories recording declining value sales. Lockdowns, store closures and a lack of tourists due to travel restrictions hit these categories particularly hard.

The Beauty and Personal Care in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEAUTY AND PERSONAL CARE IN SINGAPORE
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources
  • MASS BEAUTY AND PERSONAL CARE IN SINGAPORE

KEY DATA FINDINGS
2020 IMPACT
  • Mass beauty and personal care products remain resilient
  • Mass brands and retailers focus their efforts on e-commerce
  • Home seclusion dampens demand for mass beauty and personal care products

RECOVERY AND OPPORTUNITIES
  • E-commerce set to accelerate
  • Drugstores/parapharmacies introduce new mass brands
  • Growing focus on mass brands with a clean and sustainable positioning

CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

PREMIUM BEAUTY AND PERSONAL CARE IN SINGAPOREKEY DATA FINDINGS
2020 IMPACT
  • Travel restrictions dampen sales of premium beauty and personal care
  • Home seclusion limits domestic demand for premium beauty and personal care
  • Brands and retailers compete via online platforms for sales

RECOVERY AND OPPORTUNITIES
  • Growth of e-commerce set to accelerate
  • Premium brands ramp up on retail experiences
  • New innovations expected as brands take a more personalised approach to beauty

CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

BABY AND CHILD-SPECIFIC PRODUCTS IN SINGAPOREKEY DATA FINDINGS
2020 IMPACT
  • Heightened awareness of preventive health from parents
  • Baby and child-specific sun care takes the worst hit due to home seclusion
  • Government offers financial support to parents of young children

RECOVERY AND OPPORTUNITIES
  • Brands diversify portfolios by launching baby care lines
  • Products with dermatological positioning rising in popularity
  • Natural and organic ingredients continue to gain traction

CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

BATH AND SHOWER IN SINGAPOREKEY DATA FINDINGS
2020 IMPACT
  • COVID-19 places focus on handwashing benefiting sales of liquid and bar soap
  • Anti-bacterial product claims increase in light of heightened health awareness
  • Importance of hand sanitisers/gels to prevent spread of COVID-19

RECOVERY AND OPPORTUNITIES
  • Uptake in body washes with hygiene claims
  • Wellness trend driving demand for products with a natural positioning
  • Singaporeans look towards a more sustainable future

CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2015-2020
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

COLOUR COSMETICS IN SINGAPOREKEY DATA FINDINGS
2020 IMPACT
  • Store closures and home seclusion dampen demand for colour cosmetics
  • Acceleration of e-commerce sales and engagement strategies
  • Premium colour cosmetics hit hard by travel restrictions

RECOVERY AND OPPORTUNITIES
  • Long-term shift towards purchasing through e-commerce
  • Digital innovations emerge to enhance the shopping experience
  • Clean and natural beauty gaining traction

CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2017-2020
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2017-2020
  • Table 49 LBN Brand Shares of Lip Products: % Value 2017-2020
  • Table 50 LBN Brand Shares of Nail Products: % Value 2017-2020
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

DEODORANTS IN SINGAPOREKEY DATA FINDINGS
2020 IMPACT
  • Reduced outdoor activities due to COVID-19 triggers decline for deodorants
  • Category sees slight recovery after lifting of lockdown

RECOVERY AND OPPORTUNITIES
  • Natural deodorant products increase momentum
  • Niche local brands focus on sustainability
  • Increased sports participation ensures demand for mass deodorants

CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2015-2020
  • Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
  • Table 57 NBO Company Shares of Deodorants: % Value 2016-2020
  • Table 58 LBN Brand Shares of Deodorants: % Value 2017-2020
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
  • Table 60 Forecast Sales of Deodorants by Category: Value 2020-2025
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

DEPILATORIES IN SINGAPOREKEY DATA FINDINGS
2020 IMPACT
  • Sales decline due to home seclusion
  • Decline in category offset by closure of beauty salons
  • Reduction in discretionary spending and preventive health awareness shifts demand away from salons

RECOVERY AND OPPORTUNITIES
  • Value-for-money razors and blades set to drive growth
  • Availability of new hair removal treatments threatens to undermine demand for hair removers/bleaches

CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2015-2020
  • Table 64 Sales of Depilatories by Category: % Value Growth 2015-2020
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 66 NBO Company Shares of Depilatories: % Value 2016-2020
  • Table 67 LBN Brand Shares of Depilatories: % Value 2017-2020
  • Table 68 Forecast Sales of Depilatories by Category: Value 2020-2025
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

FRAGRANCES IN SINGAPOREKEY DATA FINDINGS
2020 IMPACT
  • Home seclusion reduces demand for fragrances
  • Travel bans and restrictions put a sizeable hole in sales of premium fragrances
  • Online engagement strategies to alleviate decline in sales

RECOVERY AND OPPORTUNITIES
  • Personalised fragrances as a symbol of self-identity
  • Shift towards gender-neutral, unisex fragrances
  • Functional fragrances flourish as a result of home seclusion

CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2015-2020
  • Table 71 Sales of Fragrances by Category: % Value Growth 2015-2020
  • Table 72 NBO Company Shares of Fragrances: % Value 2016-2020
  • Table 73 LBN Brand Shares of Fragrances: % Value 2017-2020
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
  • Table 76 Forecast Sales of Fragrances by Category: Value 2020-2025
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

HAIR CARE IN SINGAPOREKEY DATA FINDINGS
2020 IMPACT
  • Closure of hair salons negatively affects performance of salon professional hair care
  • Demand for non-salon professional hair care products remains stable
  • Products with a natural positioning see uptick in demand due to wellness trend

RECOVERY AND OPPORTUNITIES
  • Rising importance of scalp health among consumers
“Free-from” product claims likely to remain a key factor in the purchasing decision
  • Personalised hair care offers strong potential

CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2015-2020
  • Table 79 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 81 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 83 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 84 LBN Brand Shares of Colourants: % Value 2017-2020
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2017-2020
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 88 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

MEN’S GROOMING IN SINGAPOREKEY DATA FINDINGS
2020 IMPACT
  • Home seclusion reduces demand for men’s grooming products
  • Brands turn towards online channels to cushion decline in sales

RECOVERY AND OPPORTUNITIES
  • Growing concern being shown for skin health and appearance
  • Sophistication of male personal care routines
  • Male shoppers show appreciation for multi-functional products

CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2016-2020
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

ORAL CARE IN SINGAPOREKEY DATA FINDINGS
2020 IMPACT
  • Increased focus on hygiene due to COVID-19 helps drive demand for oral care
  • Closure of dental clinics provides short-term sales boost
  • Brands leverage on anti-bacterial claims following the outbreak of COVID-19

RECOVERY AND OPPORTUNITIES
  • Focus on oral health and hygiene expected to last
  • More product innovations targeted at improving oral hygiene expected to be seen
  • Oral care products with a whitening positioning continue to gain traction

CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2015-2020
  • Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020
  • Table 102 Sales of Toothbrushes by Category: Value 2015-2020
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
  • Table 105 NBO Company Shares of Oral Care: % Value 2016-2020
  • Table 106 LBN Brand Shares of Oral Care: % Value 2017-2020
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2017-2020
  • Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

SKIN CARE IN SINGAPOREKEY DATA FINDINGS
2020 IMPACT
  • Skin care proves resilient to the challenges posed by COVID-19
  • Huge boost in online sales for skin care products
  • Emergence of “maskne” drives demand for skin care products

RECOVERY AND OPPORTUNITIES
  • Growing focus on personalised skin care services
  • E-commerce set to stake a bigger claim in skin care over the forecast period
  • Growing presence of clean beauty brands expected

CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2015-2020
  • Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 115 NBO Company Shares of Skin Care: % Value 2016-2020
  • Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2017-2020
  • Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
  • Table 122 Forecast Sales of Skin Care by Category: Value 2020-2025
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

SUN CARE IN SINGAPOREKEY DATA FINDINGS
2020 IMPACT
  • Domestic demand for sun care products declines due to home seclusion
  • Travel ban negatively impacts demand for sun care products

RECOVERY AND OPPORTUNITIES
  • Multi-functional sun care products continue to gain traction
  • Colour cosmetics containing SPF could threaten the growth of sun protection
  • Water-based sun protection products gaining ground

CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2015-2020
  • Table 125 Sales of Sun Care by Category: % Value Growth 2015-2020
  • Table 126 NBO Company Shares of Sun Care: % Value 2016-2020
  • Table 127 LBN Brand Shares of Sun Care: % Value 2017-2020
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
  • Table 129 Forecast Sales of Sun Care by Category: Value 2020-2025
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025