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Tissue and Hygiene in China

  • ID: 2557389
  • Report
  • March 2022
  • Region: China
  • 52 Pages
  • Euromonitor International
Retail tissue and hygiene linked to home seclusion and improved hygiene and health consciousness as a result of the pandemic posted robust growth in 2020, a trend that weakened over 2021 as demand cooled and a return to greater normalisation was seen thanks to the effective containment of the virus in China and consumers’ normalised daily routines and sentiment.

This 'Tissue and Hygiene in China' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
  • CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
  • Table 1 Birth Rates 2016-2021
  • Table 2 Infant Population 2016-2021
  • Table 3 Female Population by Age 2016-2021
  • Table 4 Total Population by Age 2016-2021
  • Table 5 Households 2016-2021
  • Table 6 Forecast Infant Population 2021-2026
  • Table 7 Forecast Female Population by Age 2021-2026
  • Table 8 Forecast Total Population by Age 2021-2026
  • Table 9 Forecast Households 2021-2026
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growth driven mainly by slim/thin/ultra-thin towels, while pant-format towel emerges
  • Consumer awareness further contributes to the decline of pantyliners
  • Premium lines contribute significantly to companies’ overall value growth
PROSPECTS AND OPPORTUNITIES
  • Slowdown in sanitary protection growth potential as the category matures
  • Premiumisation trend reflected in consumers’ emphasis on comfort and safety in sanitary protection
  • Tampons likely to face growth obstacles and consumer education remains difficult
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • While three-child policy sparks public discussions, volume sales decline slightly in 2021
  • Pampers still leads, but some local brands are enjoying strong growth momentum
  • New products incorporate new technology and materials
PROSPECTS AND OPPORTUNITIES
  • Continued decline in the birth rate indicates a pessimistic outlook, although there will be opportunities in disposable pants
  • Rising per capita consumption also offers some hope in nappies/diapers
  • Premiumisation prevails with an emphasis on product appearance, safety and quality
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Continued strong growth in 2021
  • Coco still leads in adult incontinence, while Elderjoy ranks second
  • Kimberly-Clark targets female adult incontinence consumers with the launch of its Poise brand in China
PROSPECTS AND OPPORTUNITIES
  • Further consumer education required to promote category growth
  • China's demographic shift should drive category growth during the forecast period
  • E-commerce will remain a critical channel, with offline retailing often carrying limited product variety
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growth of wipes slows as a result of normalising demand
  • Improved consumer awareness sustains continued growth of moist toilet wipes
  • Hengan Fujian maintains the lead, but loses sales and share in 2021
PROSPECTS AND OPPORTUNITIES
  • Natural ingredients gaining traction in new product developments
  • Female consumers appear to be a key growth driver for moist toilet wipes
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2016-2021
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand normalises in toilet paper and boxed facial tissues
  • Usage expansion boosts continued robust growth of paper towels
  • Hengan Fujian maintains lead but registers notable decline
PROSPECTS AND OPPORTUNITIES
  • Health, safety and eco-friendliness remain pivotal for brands to gain traction
  • Pocket handkerchiefs to struggle due to competition from wipes and increasing tissue supply in AFH channels
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2016-2021
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN CHINAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Easing of pandemic restrictions rejuvenates away-from-home tissue
  • AFH adult incontinence continues to record double-digit volume growth
PROSPECTS AND OPPORTUNITIES
  • Sustainability playing a bigger role
  • AFH adult incontinence to benefit from the expansion of the nursing home industry
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown