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Tissue and Hygiene in China

  • ID: 2557389
  • Report
  • March 2021
  • Region: China
  • 58 pages
  • Euromonitor International
Retail hygiene categories remained relatively unaffected by COVID-19 in 2020. The essential status of sanitary protection, nappies/diapers/pants, and adult incontinence provided some protection against the negative impact of efforts to control the spread of the disease, although retail adult incontinence witnessed a slight boost in sales as a result of the closure of nursing homes.

The Tissue and Hygiene in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2017-2025
MARKET INDICATORS
  • Table 1 Birth Rates 2015-2020
  • Table 2 Infant Population 2015-2020
  • Table 3 Female Population by Age 2015-2020
  • Table 4 Total Population by Age 2015-2020
  • Table 5 Households 2015-2020
  • Table 6 Forecast Infant Population 2020-2025
  • Table 7 Forecast Female Population by Age 2020-2025
  • Table 8 Forecast Total Population by Age 2020-2025
  • Table 9 Forecast Households 2020-2025
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 has little impact on overall annual sales of sanitary protection after an initial period of panic buying and stockpiling
  • Ongoing decline for pantyliners due to competition from mini-towels
  • Shanghai Uni-Charm Co Ltd extends lead
RECOVERY AND OPPORTUNITIES
  • Public discussion raises awareness of sanitary protection
  • Growth in this mature category
  • New product development embraces innovation and premiumisation
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 has little impact on sales of nappies/diapers/pants in 2020
  • Pampers retains lead while local brands grow in popularity
  • Pampers and Goo.N launch new products
RECOVERY AND OPPORTUNITIES
  • Steady growth predicted due to the essential nature of these products
  • Despite a reduction in the consumer base, category still to reach maturity with new product development focusing on material innovation and extending usage
  • Growth in e-commerce and other HTH non-grocery retailers
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Slowdown in sales of retail adult incontinence in 2020
  • Strong growth momentum for Hangzhou Coco Healthcare Products
  • New product launches of lightweight and discreet products
RECOVERY AND OPPORTUNITIES
  • Category growth supported by the ageing population and greater product awareness since the pandemic
  • Outlook positive for e-commerce as it provides buyers with anonymity
  • Ongoing march of domestic players with low cost products over the forecast period
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Strong boost for wipes with antibacterial properties as consumers seek to safeguard themselves and their homes from the virus
  • Baby wipes popular for their gentle, natural and mild positioning while their adult appeal compensates for the decline in the baby population
  • Growth spike for general purpose wipes and continued growth for moist toilet wipes, thanks to high demand and new product launches
RECOVERY AND OPPORTUNITIES
  • Enduring hygiene awareness sustains the category over the forecast period
  • Fears over COVID-19 and general rise in hygiene consciousness stimulate forecast period sales
  • Growing role for small packs of wipes as consumers resume outdoor activities, backed by launches of the leading players
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion and lockdown boost demand for retail tissue for domestic use, with sales taking off via e-commerce
  • Slowdown for pocket handkerchiefs due to competition from antibacterial wipes
  • Hengan leads, while C&S Paper and Fujian Duoduoyun see strong growth
RECOVERY AND OPPORTUNITIES
  • Good recovery for retail tissue with enduring health awareness boosting products with antibacterial properties
  • Paper towels benefits from interesting new product developments, the growth of e-commerce and wider at-home usage
  • Despite anticipated slow return to normality, e-commerce on growth path for retail tissue
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2015-2020
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Downturn for away-from-home tissue due to the onset of COVID-19
  • Away-from-home hygiene less affected by COVID-19
  • Kimberly-Clark benefits from high-quality image, but market sees a turn towards smaller players
RECOVERY AND OPPORTUNITIES
  • Away-from-home tissue and hygiene rebounds in 2021
  • Strong potential for AFH adult incontinence due to ageing population
  • Retail experiences affect expectations in the away-from-home segment
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2020
  • Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
  • Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
  • Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
  • Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
  • Table 58 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Note: Product cover images may vary from those shown
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