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Home and Garden in Japan

  • ID: 2557446
  • Report
  • May 2020
  • Region: Japan
  • 41 pages
  • Euromonitor International
Social and demographic developments exerted a notable influence on the Japanese home and garden market in 2019. Both manufacturers and retailers had to work to try to build their consumer bases and, particularly, to generate sales amongst younger consumers.

The Home and Garden in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
Home and Garden in Japan

List of Content and Tables

Executive Summary
  • Social and demographic changes presenting challenges
  • Work Style Reform initiative influencing demand
  • Need to target younger consumers leading to shifts in strategy
  • Ongoing development of e-commerce and integration of physical and digital environments
  • Forecast period to see polarisation, physical/digital integration, and gradual uptake of smart products
Market Data
Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

Coronavirus (COVID-19)

Sources
Summary 1 Research Sources

Headlines

Prospects
  • Break in inter-generational transmission of skills affects gardening
  • Climate change presenting challenges
  • Demand amongst elderly supports growth of herbicides
Competitive Landscape
  • Kärcher Japan Co Ltd retains lead
  • Sumitomo Garden Chemical Products strong in plant protection
  • Home improvement players building a presence in gardening power tools
Category Data
Table 10 Sales of Gardening by Category: Value 2014-2019
Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Gardening: % Value 2015-2019
Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
Table 14 Distribution of Gardening by Format: % Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

Headlines

Prospects
  • Slow uptake of smart home concept
  • Work Style Reform initiative influencing demand
  • Physical stores retain important role even for e-commerce consumers
Competitive Landscape
  • Nitori maintains trend of share growth
  • Ikea targeting younger consumers through smaller stores and e-commerce
  • E-commerce operations growing strongly
Category Data
Table 17 Sales of Home Furnishings by Category: Value 2014-2019
Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

Headlines

Prospects
  • Increasing interest in DIY supports growth in power tools
  • Promoting sales to professional customers
  • Contrasting outlook across home improvement categories
Competitive Landscape
  • Bathroom and sanitaryware players see notable growth
  • Power tools players hold a prominent presence in home improvement
  • Consolidation occurring in home improvement and gardening specialist retailing
Category Data
Table 25 Sales of Home Improvement by Category: Value 2014-2019
Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

Headlines

Prospects
  • Popularity of small water bottles reflects broader trends
  • Multi cookers taking sales from gas pressure cookers
  • Dinnerware undergoing polarisation
Competitive Landscape
  • Nitori focusing on Deco Home brand
  • MUJI expanding in homewares
  • Kai Corp maintains presence in kitchen utensils, while T-Fal enters category
Category Data
Table 32 Sales of Homewares by Category: Value 2014-2019
Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
Table 34 Sales of Homewares by Material: % Value 2014-2019
Table 35 NBO Company Shares of Homewares: % Value 2015-2019
Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
Table 37 Distribution of Homewares by Format: % Value 2014-2019
Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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