Home and Garden in Australia

  • ID: 2646923
  • Report
  • Region: Australia
  • 35 pages
  • Euromonitor International
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Although growth in home and garden is typically associated with the housing market performance, in 2017, home and garden demonstrated that the aggregate impact of other drivers can also help produce growth for the industry. Home renovations, strong product innovation and changes in consumer lifestyles were additional growth drivers stimulating home and garden sales over the course of the year, and should continue to have a positive influence on home and garden over the forecast period.

The Home and Garden in Australia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HOME AND GARDEN IN AUSTRALIA

Executive Summary
Home and Garden Grows Despite Housing Market Performance
Quality and Personalisation Are Strong Trends in Home and Garden
Market Fragmentation in 2017
Mass Merchandisers and Discounters Continue To Introduce Home Furnishings To Their Product Ranges
Home Renovations and Product Innovation To Offset the Impact of Housing Market Slowdown

Market Data
Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Gardening in Smaller Living Spaces
Indoor Plants, Pots and Planters, and Seeds
Consumer Preference Shifts Towards Electric Gardening Tools
Competitive Landscape
Victa Brand Leads Walk Power Lawn Mowers
Yates Brand Leads in Plant Protection

Category Data
Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Headlines
Prospects
Indoor Furniture Grows Again in 2017
Curtains Make A Comeback
Outdoor Living in Australia
Competitive Landscape
Harvey Norman and Ikea Lead the Category
Homewares and Home Furnishings Stores Continues To Be the Preferred Channel in Home Furnishings

Category Data
Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Headlines
Prospects
Home Renovations Are A Key Growth Driver
Consumers' Preference for Hard Flooring
Do-it-yourself and Do-it-for-me Trends in Australia
Competitive Landscape
Gwa Group Experiences Another Year of Growth in Bathroom and Sanitary Ware
Duluxgroup Leads in Home Paint

Category Data
Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Headlines
Prospects
Interior Design Enthusiasts Influence Consumer Purchasing Patterns
Scandinavian Design on Australian Homewares
Price Competition in Homewares
Competitive Landscape
Fragmentation
Fmhw Leads Category

Category Data
Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
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