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Home and Garden in Australia

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    Report

  • 49 Pages
  • May 2025
  • Region: Australia
  • Euromonitor International
  • ID: 2646923
In 2024, sales of home and garden in Australia marginally increased compared to the previous year. In gardening, growth was underpinned by rising demand for lawn mowers, organic growing media and stylish pots and planters that catered for both suburban gardens and urban container projects.

The Home and Garden in Australia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2019-2024
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sustainability and adoption of technological innovations drive modest growth of gardening
  • Techtronic Industries Australasia regains lead of gardening, appealing to DIY enthusiasts and professional gardeners
  • Home improvement and gardening stores dominates distribution, with an emphasis on community engagement
PROSPECTS AND OPPORTUNITIES
  • Gardening set to record slower growth due to reduced spending on non-essential goods
  • Innovation and evolving consumer preferences expected to shape gardening in local market
  • E-commerce platforms expected to grow, leveraging the popularity of DIY trend
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2019-2024
  • Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 14 Distribution of Gardening by Format: % Value 2019-2024
  • Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Indoor living remains largest category within home furnishings, appealing to eco-conscious consumers
  • Ikea Pty Ltd retains lead in home furnishings, albeit facing decline due to rising living costs
  • Economic pressures force price competition among retailers, appealing to cost-conscious consumers
PROSPECTS AND OPPORTUNITIES
  • Reduction in housing construction set to impact home furnishings over forecast period
  • Increasing prevalence of natural and sustainable materials in home furnishings
  • E-commerce set to undergo transformation, providing more personalised shopping experience
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2019-2024
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
  • Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
  • Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing popularity of carpets and hand tools help drive growth of home improvement in Australia
  • Distinct product packaging supports Zenith’s leadership of home improvement
  • Omnichannel strategies drive dominance of home improvement and gardening stores
PROSPECTS AND OPPORTUNITIES
  • Environmental consciousness set to shape future trends in home improvement
  • Imminent lead-free tapware regulation will lead to product innovation in category
  • Online engagement through live events expected to help physical stores maintain foothold in home improvement
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2019-2024
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
  • Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN AUSTRALIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales events such as Cyber Monday help boost sales of homewares
  • CW Marketing Pty Ltd appeals to eco-conscious consumers, offering sustainable and eco-friendly materials
  • Retailers adopt in-store experiences to boost demand for homewares
PROSPECTS AND OPPORTUNITIES
  • Homewares to be impacted by rise in living costs, resulting in tighter household budgets
  • Sustainability set to play key role in innovation across homewares
  • Immersive and personalised experiences help physical retailers to remain relevant
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2019-2024
  • Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
  • Table 34 Sales of Homewares by Material: % Value 2019-2024
  • Table 35 NBO Company Shares of Homewares: % Value 2020-2024
  • Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
  • Table 37 Distribution of Homewares by Format: % Value 2019-2024
  • Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029