Home Care in Croatia

  • ID: 2557447
  • Report
  • Region: Croatia
  • 47 pages
  • Euromonitor International
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After a long period of decline in sales of home care products, the year 2015 seemed to show a definite exit out of the economic downturn. Increasing disposable household incomes were the foundation of a relaxation in consumer frugality and the market was about to take off in a positive direction again; however, an initial increase in sales in 2015 bounced back to a small decline in 2016.

The Home Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN CROATIA

List of Contents and Tables
  • Executive Summary
  • Growth Resumes After A Short Break
  • New Formats Advance in the Two Biggest Categories
  • Strong Loyalty To Domestic Brands Remains
  • Most Home Care Products Sold Through the Three Biggest Channels
  • Modest Growth Curbed by Declining Prices
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • A Recovery in Sales Announced
  • Slow Changes Between Categories
  • Air Care Is Expensive
  • Competitive Landscape
  • Products Almost Exclusively Imported
  • Mid-priced High Enough To Cover the Need for Premium
  • Domestic Companies Irrelevant
  • Category Data
  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sales Are Stable and Resistant To Outside Influence
  • No Environmental Concerns
  • Versatility Supports Sales
  • Competitive Landscape
  • Bleach Overwhelmingly Dominated by Unilever Croatia
  • Competition Has Nothing To Celebrate
  • No Real Premium Or Economy Brands
  • Category Data
  • Table 17 Sales of Bleach: Value 2012-2017
  • Table 18 Sales of Bleach: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 21 Forecast Sales of Bleach: Value 2017-2022
  • Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Automatic Dishwashing Becomes the Bigger of Two Formats
  • Tablets by Far the Strongest Format
  • Hand Dishwashing Here To Stay
  • Competitive Landscape
  • Multinationals Lead Automatic Dishwashing, While Locals Dominate Hand Dishwashing
  • Few New Launches, But A New Player Emerges
  • Premium Products Marginal; Economy Brands Much Stronger
  • Category Indicators
  • Table 23 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 24 Sales of Dishwashing by Category: Value 2012-2017
  • Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Repellents Ahead of Insecticides
  • Insects Dictate Demand As Well
  • Traditional Sprays Still Dominate
  • Competitive Landscape
  • Leader Loses Share, But Still Dominates
  • Locals Present, But With Limited Reach
  • Prices Differ Only for Private Label
  • Category Data
  • Table 30 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • After An Unstable 2016, Laundry Care Rebounds in 2017
  • New Formats Struggle
  • Two Main Factors Expected
  • Competitive Landscape
  • New Solutions
  • Economy Dominates Over Premium
  • Saponia Gains Success
  • Category Indicators
  • Table 36 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 37 Sales of Laundry Care by Category: Value 2012-2017
  • Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 39 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 41 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Domination of Furniture Polish
  • Shoe Polish's Performance To Improve
  • Floor and Metal Polish Are Marginal
  • Competitive Landscape
  • Internationals Dominate
  • Domestic Players Suffer
  • Wide Spread of Prices
  • Category Data
  • Table 51 Sales of Polishes by Category: Value 2012-2017
  • Table 52 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 53 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 54 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 55 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Despite High Growth, Home Care Wipes and Floor Cleaning Systems Still Marginal
  • Three Major Requirements
  • Environmental Considerations
  • Competitive Landscape
  • Numerous New Product Launches
  • Labud the New Leader
  • Strong Brand Loyalty
  • Category Data
  • Table 57 Sales of Surface Care by Category: Value 2012-2017
  • Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Toilet Care Continues on the Downward Slope
  • Declining Prices Weaken the Result
  • Green May Be the Answer
  • Competitive Landscape
  • New Product Developments Bring No Substantial Change
  • Leading Quintet Dominates
  • Only One Important Domestic Player
  • Category Data
  • Table 65 Sales of Toilet Care by Category: Value 2012-2017
  • Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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