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Home Care in Croatia

  • ID: 2557447
  • Report
  • Region: Croatia
  • 46 pages
  • Euromonitor International
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It seemed logical to expect volume sales of home care products to bounce back after six years of economic downturn were finally over in 2015. Once household incomes started to rise again, consumers were expected to return to their previous household maintenance habits. However, this did not happen. After an initial bounce back in 2015, volume sales continued to fall over 2016-2018.

The Home Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN CROATIA

List of Contents and Tables
Executive Summary
Growth in Prices Only
Changing Formats
Consumers Remain Loyal To Domestic Products
Sales Concentrated in Three Large Channels
Slow But Stable Growth Predicted Over the Forecast Period
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Air Care Continues To Recover in 2018
Close Call Between Electric Air Fresheners and Spray/aerosol Air Fresheners
Air Care Still A Luxury
Competitive Landscape
Multinationals Dominate
Local Players Continue To Struggle
No Real Premium Products Present
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bleach A Category Which Has Not Seen Much Activity for Years
Users of Bleach Not Bothered by Environmental Concerns
for Certain Situations There Is No Good Alternative To Chlorine
Competitive Landscape
Domestos Synonymous With Bleach
Struggling Competitors
Economising Irrelevant in Bleach
Category Data
Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Hand Dishwashing Maintains the Upper Hand
Tabs Overshadowing Liquids and Powder
Heavy Usage of Additives
Competitive Landscape
Local Players Lead Hand Dishwashing
Multinationals Dominate Automatic Dishwashing
Premium Segment Weaker Than the Economy Price Band
Category Indicators
Table 23 Household Possession of Dishwashers 2013-2018
Category Data
Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Repellents Far More Popular Than Insecticides
Category Heavily Affected by External Factors
Traditional Approach Persists
Competitive Landscape
SC Johnson & Son Continues To Dominate Sales
Local Players Fight on
No Distinctive Price Bands
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Volume Sales Continue To Fall While Value Sales Rise
Resistance To New Formats
Dilemma Between Green Or Cheap
Competitive Landscape
Strong Presence of Multinationals
Domestic Manufacturers Focus on Better Catering for the Needs of Local Consumers
Economy Much More Important Than the Premium Segment
Category Indicators
Table 36 Household Possession of Washing Machines 2013-2018
Category Data
Table 37 Sales of Laundry Care by Category: Value 2013-2018
Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 39 Sales of Laundry Aids by Category: Value 2013-2018
Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Detergents by Category: Value 2013-2018
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 45 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 49 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Polish Continues To Be Seen Mainly As A Furniture Care Product
Shoe Polish Still Waiting for A Revival
Metal and Floor Polish Remain Very Small Categories
Competitive Landscape
Category Dominated by International Brands
Domestic Companies Lack Initiative
Large Gap Between Economy and Premium Brands
Category Data
Table 51 Sales of Polishes by Category: Value 2013-2018
Table 52 Sales of Polishes by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Polishes: % Value 2014-2018
Table 54 LBN Brand Shares of Polishes: % Value 2015-2018
Table 55 Forecast Sales of Polishes by Category: Value 2018-2023
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Care Wipes and Floor Cleaning Systems the Best Performing Category But Sales Remain Low
Consumers' Needs Remain Clear
Environmental Issues on the Table
Competitive Landscape
Multinationals Prevail
Local Companies Continue To Compete
Brand Loyalty Curbs Ventures Into the Economy Segment
Category Data
Table 57 Sales of Surface Care by Category: Value 2013-2018
Table 58 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Surface Care: % Value 2014-2018
Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Toilet Care Continues To Have Trouble Attracting Consumers
Rising Prices Help To Drive Up Value Sales
Considering the Environment
Competitive Landscape
Henkel Remains the Leading Player
Toilet Care Remains Largely in the Hands of Five Main Players
Two Local Companies Trying To Gain Share in Toilet Care
Category Data
Table 65 Sales of Toilet Care by Category: Value 2013-2018
Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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