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Beauty and Personal Care in Ukraine- Product Image
Beauty and Personal Care in Ukraine- Product Image
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Beauty and Personal Care in Ukraine

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    Report

  • 131 Pages
  • April 2024
  • Region: Ukraine
  • Euromonitor International
  • ID: 2563552
Description Jump to:
In 2023, beauty and personal care was showing signs of recovery following a significant decline in 2022. Many companies were able to restore the disrupted logistics from 2022 and were operating at full capacity again in 2023. Despite the positive trend, beauty and personal care sales in 2023 still remained below their 2021 levels.

The Beauty and Personal Care in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Affordability helps drive growth in mass beauty and personal care in 2023
  • Mass sun care a strong performer in 2023
  • Cosnova the most dynamic player in mass beauty and personal care in 2023
PROSPECTS AND OPPORTUNITIES
  • Growth expected throughout the forecast period
  • Mass lipstick to perform strongly as women look to have a greater variety of colours
  • New launches expected from Mary Kay and Biokon
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong recovery seen in premium beauty and personal care, driven by dermacosmetics
  • Premium aftersun records a particularly dynamic recovery in 2023
  • L’Oréal continues to strengthen its hold on premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Premium beauty and personal care will continue its recovery
  • Strong growth expected for premium other lash and brow make-up
  • Premium make-up categories set for dynamic performances
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Baby and child-specific 2023 recovery stymied by falling birth rate and emigration
  • Baby and child-specific sun care records the strongest growth in 2023
  • Johnson & Johnson a stronger leader
PROSPECTS AND OPPORTUNITIES
  • Recovery of the birth rate will help drive growth in baby and child-specific products
  • Sun care will be most dynamic but unable to return to pre-war sales levels
  • Private label share expected to remain relatively low
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive growth in 2023 as companies recover from supply disruptions in the previous year
  • Bar soap the most dynamic bath and shower category in 2023, albeit partly due to rising prices
  • Evyap Trading leads, but local companies and private label well represented in bath and shower
PROSPECTS AND OPPORTUNITIES
  • Positive, if gradually slowing, growth expected for bath and shower
  • Bar soap expected to be most dynamic over the forecast period
  • Health and personal care stores expected to increase shelf space for private label products
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2018-2023
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong recovery for colour cosmetics in 2023
  • Mass BB/CC creams the most dynamic product in bath and shower in 2023
  • Leading player L’Oréal very active in terms of new product launches
PROSPECTS AND OPPORTUNITIES
  • Increasing trend towards formulations with skin-friendly elements
  • Premium other lash and brow make-up expected to record the fastest growth
  • Retail e-commerce accounts for a fifth of retail value sales
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
  • Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
  • Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Deodorants begin to recover in 2023 from the decline seen a year earlier
  • Roll-ons most dynamic, creams continue to decline
  • Unilever and Beiersdorf dominate deodorants
PROSPECTS AND OPPORTUNITIES
  • Positive growth expected for deodorants
  • Roll-ons will be the most dynamic deodorant product
  • Further development of dermocosmetic deodorants expected
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2018-2023
  • Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
  • Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
  • Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
  • Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Depilatories on a recovery path in 2023
  • Pre-shave records the strongest growth in 2023, but razors and blades remains the biggest category
  • Procter & Gamble and Reckitt Benckiser dominate depilatories sales in Ukraine
PROSPECTS AND OPPORTUNITIES
  • Competition from laser treatment will see hair removers and bleaches volumes declining
  • Women’s pre-shave expected to be most dynamic over the forecast period
  • Further gains expected for retail e-commerce channel
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2018-2023
  • Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
  • Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
  • Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
  • Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fragrances begin to recover in 2023 from the major losses seen a year earlier
  • Premium fragrances outperforming their mass counterparts in 2023
  • Direct selling and e-commerce account for almost half of fragrances sales
PROSPECTS AND OPPORTUNITIES
  • Positive growth expected for fragrances over the forecast period
  • Men’s fragrances to see faster growth, women’s fragrances will continue to dominate sales
  • Beauty specialists will continue to lead sales
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2018-2023
  • Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
  • Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
  • Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
  • Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Large pack sizes popular among consumers, particularly in standard shampoos
  • Medicated shampoos and salon professional hair care seeing strong growth
  • Strong gains made by Vichy Dercos help L’Oréal move into second place in 2023
PROSPECTS AND OPPORTUNITIES
  • Positive growth expected for hair care
  • Further strong growth expected for medicated shampoos
  • Health and personal care stores lead, but e-commerce likely to add more share
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2018-2023
  • Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
  • Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
  • Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
  • Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
  • Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Men’s grooming recording growth in 2023 after the decline seen a year earlier
  • Dynamic growth for premium men’s deodorants and skin care
  • Procter & Gamble a strong leader in men’s grooming
PROSPECTS AND OPPORTUNITIES
  • Positive growth expected for men’s grooming
  • Men’s fragrances expected to see the fastest growth
  • E-commerce likely to continue gaining share
CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2018-2023
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2019-2023
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Improving oral hygiene standards helping to drive sales
  • Manual toothbrushes outperforming power toothbrushes
  • Multinationals dominate oral care
PROSPECTS AND OPPORTUNITIES
  • Positive growth expected in oral care
  • Battery toothbrushes to record the most dynamic growth
  • Niche categories like tooth whiteners expected to see growth
CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2018-2023
  • Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 102 Sales of Toothbrushes by Category: Value 2018-2023
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
  • Table 105 NBO Company Shares of Oral Care: % Value 2019-2023
  • Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023
  • Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Innovation helping to drive the development of the skin care category
  • La Roche-Posay helping to drive growth in premium general purpose body care
  • L’Oréal Ukraine takes over the leading position in skin care in 2023
PROSPECTS AND OPPORTUNITIES
  • Segmentation and natural products expected to be in demand
  • Anti-agers expected to be most dynamic over the forecast period
  • Health and beauty specialists still lead but e-commerce continues to gain share
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2018-2023
  • Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023
  • Table 115 NBO Company Shares of Skin Care: % Value 2019-2023
  • Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023
  • Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
  • Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN UKRAINEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong recovery in 2023 after the year-earlier collapse in sales
  • Premium aftersun sees very dynamic growth in 2023
  • La Roche-Posay takes over from Biokon as the leading brand
PROSPECTS AND OPPORTUNITIES
  • Positive growth expected for sun care in Ukraine
  • Mass aftersun expected to be most dynamic over the forecast period
  • Biokon could continue losing share to La Roche-Posay and Weleda
CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2018-2023
  • Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023
  • Table 126 NBO Company Shares of Sun Care: % Value 2019-2023
  • Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
  • Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028

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