Beauty and Personal Care in Slovakia

In November 2021, Slovakia declared a 90-day state of emergency and a 2-week lockdown following a spike in COVID-19 cases that saw the country’s 7-day average of cases rise above 10,000. During the 2-week lockdown, people were allowed to leave their homes only for specific reasons, such as buying groceries, travelling to work and school, or getting vaccinated. Slovakia ranks as third lowest among EU countries in terms of vaccination rates, with little over 45% of Slovaks fully vaccinated.

The Beauty and Personal Care in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

BEAUTY AND PERSONAL CARE IN SLOVAKIA

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN SLOVAKIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Skin care and hair care drive growth for mass beauty and personal care in 2021
Slow beauty brand Poetiko enters the market
International brands continue to dominate mass beauty and personal care

PROSPECTS AND OPPORTUNITIES

Only marginal recovery expected to be seen over the forecast period
Natural and sustainable products expected to penetrate the mass market deeply
Solid formats will continue to grow supported by strong domestic production

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026

PREMIUM BEAUTY AND PERSONAL CARE IN SLOVAKIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Premium beauty and personal care categories considerably less impacted by COVID-19 and closed stores than their mass counterparts
Rituals opens its third store in Slovakia
Zalando plans to offer luxury cosmetics from Sephora

PROSPECTS AND OPPORTUNITIES

Premium beauty and personal care expected to see fast return to pre-pandemic levels
E-commerce set to grow as e-commerce shops and logistics increase
Social media will continue to play an important role in increasing consumers’ awareness of brands and their benefits

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

BABY AND CHILD-SPECIFIC PRODUCTS IN SLOVAKIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Products that are natural and free of chemicals drive the demand in baby and child-specific products
Baby and child-specific sun care sales improve but remain negative
Different baby and child-specific products targeted more precisely towards different ages

PROSPECTS AND OPPORTUNITIES

Drugstores/parapharmacies expected to further strengthen its leading position while e-commerce is also likely to gain ground
Value for money will continue to play an important role for Slovak consumers of baby and child-specific products
Natural and chemical-free products will continue to drive the demand

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

BATH AND SHOWER IN SLOVAKIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Sales of hand sanitisers contract but remain well above pre-pandemic levels
Unilever changes its approach to marketing, wanting to be more inclusive
Environmentally-friendly bath and shower products are rising in popularity

PROSPECTS AND OPPORTUNITIES

Sales of bath additives expected to stabilise as consumers return to busy lifestyles
Bath and shower still has a relatively low e-commerce share and potential to grow
Hand sanitisers set to remain important in bath and shower

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2016-2021
Table 35 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 37 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 38 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 40 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026

COLOUR COSMETICS IN SLOVAKIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Premium colour cosmetics shows slightly faster recovery in 2021 than its mass counterpart
Post-pandemic trends in colour cosmetics include emphasis on eyes and demand for products that care for nails
Shift towards e-commerce visible in colour cosmetics

PROSPECTS AND OPPORTUNITIES

Colour cosmetics forecast to stabilise from 2022 onwards
Clean and natural colour cosmetics is the future
Digitalisation to remain crucial for market recovery

CATEGORY DATA

Table 43 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 47 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 48 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 49 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 50 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026

DEODORANTS IN SLOVAKIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Deodorant creams considered an eco-friendly choice by Slovaks
Sales of deodorant pumps turn negative
The deodorants market is strongly held by global companies

PROSPECTS AND OPPORTUNITIES

Post-pandemic life holds positive prospects for deodorants
E-commerce penetration in deodorants expected to see only small growth
Preference for aluminium-free deodorants set to continue

CATEGORY DATA

Table 54 Sales of Deodorants by Category: Value 2016-2021
Table 55 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 57 NBO Company Shares of Deodorants: % Value 2017-2021
Table 58 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 60 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026

DEPILATORIES IN SLOVAKIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Sustainability concerns affect sales of depilatories
Depilation products continue to be challenged by social distancing and competition from IPL devices
Private label continues to hold a strong share of depilatories

PROSPECTS AND OPPORTUNITIES

The recovery and growth of depilatories in the forecast period remains fragile
Gillette Venus to launch a new product set
The popularity of electric epilators and IPL devices will continue to challenge sales of traditional depilatories

CATEGORY DATA

Table 63 Sales of Depilatories by Category: Value 2016-2021
Table 64 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 66 NBO Company Shares of Depilatories: % Value 2017-2021
Table 67 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 68 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026

FRAGRANCES IN SLOVAKIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Premium fragrances sees a surprising turn and Slovak consumers spend more on fragrance sets
Rituals opens its third store in Slovakia and retailers promote the scent layering trend
The transition towards online purchases has been smooth for Slovaks

PROSPECTS AND OPPORTUNITIES

Premium fragrances expected to perform better over the forecast period
E-commerce will drive sales of premium fragrances
Beauty specialist retailers will continuously face competition from e-commerce

CATEGORY DATA

Table 70 Sales of Fragrances by Category: Value 2016-2021
Table 71 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 72 NBO Company Shares of Fragrances: % Value 2017-2021
Table 73 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 76 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026

HAIR CARE IN SLOVAKIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Salon professional hair care surpasses pre-pandemic levels
Sales of solid shampoo formulations boost sales of standard shampoos
New launches in hair care in 2021 focus on sustainability

PROSPECTS AND OPPORTUNITIES

E-commerce to be the main distribution channel for salon professional hair care
Sustainability and ecological concerns will further support changes in packaging and formulations
Hair masks focusing on hair and scalp health to be a rising trend in the coming years

CATEGORY DATA

Table 78 Sales of Hair Care by Category: Value 2016-2021
Table 79 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 81 NBO Company Shares of Hair Care: % Value 2017-2021
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 83 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 84 LBN Brand Shares of Colourants: % Value 2018-2021
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 86 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 88 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026

MEN'S GROOMING IN SLOVAKIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Men’s grooming driven by men’s skin care and men’s hair care
Hypermarkets and drugstores remain the main channels for men’s shaving products
Beard product launches continue in 2021

PROSPECTS AND OPPORTUNITIES

Razors market needs more innovation
The growth of men’s hair care will be driven by the continuous trend towards beards
Supply structure is likely to remain highly fragmented

CATEGORY DATA

Table 91 Sales of Men’s Grooming by Category: Value 2016-2021
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 95 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

ORAL CARE IN SLOVAKIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Electric toothbrushes continues to drive the performance of oral care in 2021
Sales of tooth whiteners see a continuously dynamic trend
New toothpaste formats support value growth

PROSPECTS AND OPPORTUNITIES

E-commerce to gradually penetrate oral care beyond sales of electric toothbrushes
Technological advancement will drive the power of toothbrushes
Sustainability is likely to have a larger impact on oral care

CATEGORY DATA

Table 100 Sales of Oral Care by Category: Value 2016-2021
Table 101 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 102 Sales of Toothbrushes by Category: Value 2016-2021
Table 103 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 105 NBO Company Shares of Oral Care: % Value 2017-2021
Table 106 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 108 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 109 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 111 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026

SKIN CARE IN SLOVAKIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Skin care outperforms pre-pandemic levels with consumers demanding indulgence and concentrated ingredients
2021 is rich in new product developments in skin care and Beiersdorf taps into new markets
More frequent use of hand sanitisers supports growing demand for hand creams while e-commerce pharmacies boost sales of dermocosmetics

PROSPECTS AND OPPORTUNITIES

Natural and organic to become essential in skin care
E-commerce sales of skin care are set to grow supported by companies’ social media presence
Dermocosmetics to see further strengthening among both mass and premium skin care brands

CATEGORY DATA

Table 113 Sales of Skin Care by Category: Value 2016-2021
Table 114 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 115 NBO Company Shares of Skin Care: % Value 2017-2021
Table 116 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 118 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 122 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

SUN CARE IN SLOVAKIAKEY DATA FINDINGS

2021 DEVELOPMENTS

The downward trend of sun care sales continues in 2021
Private label brands hold a relatively stable share
Added benefits of sun care products keep consumers interested

PROSPECTS AND OPPORTUNITIES

Dermocosmetic brands will further benefit from a healthy positioning
Use of bold eco-branding/messaging to be pronounced over the forecast period
E-commerce is expected to take share away from pharmacies, supermarkets and hypermarkets

CATEGORY DATA