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Beauty and Personal Care in Slovakia

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    Report

  • 131 Pages
  • May 2025
  • Region: Slovakia
  • Euromonitor International
  • ID: 2564413
In 2024, beauty and personal care in Slovakia experienced overall growth, though retail value gains decelerated relative to the previous year. This moderation is largely attributable to the stabilisation of unit prices and a decline in average inflation. Despite this slower pace, retail volumes exhibited moderate improvement, signalling potential near-term growth. Fragrances and colour cosmetics, in particular, enjoyed robust growth as they continued to recover from the pandemic’s impact.

The Beauty and Personal Care in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
APPENDIXDISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Solid performance for mass beauty and personal care in 2024
  • L’Oréal’s leading position remains unchallenged
  • Drugstores remains primary distribution channel for mass beauty and personal care products
PROSPECTS AND OPPORTUNITIES
  • Mass beauty and personal care to maintain positive evolution over forecast period
  • Growing importance of clean and natural ingredients
  • Premiumisation trend to accelerate throughout mass beauty and personal care
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fragrances as the leading force behind premium beauty and personal care growth
  • L’Oréal as clear leader in 2024
  • Rising interest in premium products carrying lower prices
PROSPECTS AND OPPORTUNITIES
  • Positive trajectory to continue over forecast period
  • Innovation and focus on self-care will intensify
  • Personalisation with the help of AI analysing devices
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Baby and child-specific products driven by baby and child-specific sun care
  • Procter & Gamble strengthens its leading position
  • E-commerce sales accelerate in 2024
PROSPECTS AND OPPORTUNITIES
  • Steady growth projected despite declining birth rate
  • Sustainability as key concern
  • In-store shopping will remain highly popular for baby and child-specific products
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Low rises in overall value sales for bath and shower
  • Global players retain stronghold over bath and shower
  • Grocery retailers continue to dominate distribution of bath and shower products
PROSPECTS AND OPPORTUNITIES
  • Improved economy to support sales of bath and shower products
  • Sustainable products will see wider penetration
  • Wellness trend likely to have stronger impact towards end of forecast period
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Colour cosmetics posts solid performance in 2024
  • Major players retain lead of colour cosmetics in Slovakia
  • Beauty specialists and health and personal care stores lead distribution
PROSPECTS AND OPPORTUNITIES
  • Positive forecast period projected for colour cosmetics
  • Social media engagement set to positively impact growth
  • Clean beauty will wield greater influence
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
  • Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
  • Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
DEODORANTS IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Deodorants sees positive value and volume sales in Slovakia in 2024
  • Growth fuelled by increasing penetration of smaller brands
  • Distribution of deodorants led by health and beauty specialists
PROSPECTS AND OPPORTUNITIES
  • E-commerce sales set to see steady rises
  • Distribution unlikely to see change
  • New entries of small independent brands might shake up landscape
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2019-2024
  • Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
  • Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
  • Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
  • Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Women’s razors and blades support growth in 2024
  • Multinationals dominate depilatories in Slovakia
  • Distribution of depilatories seen no dramatic changes
PROSPECTS AND OPPORTUNITIES
  • Depilatories to see solid growth over the forecast period
  • Sustainability will remain central
  • Innovation to support overall growth
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2019-2024
  • Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
  • Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premium fragrances drives growth in 2024
  • L’Oréal maintains strong lead of fragrances in Slovakia
  • Beauty specialists strengthens its position among distribution channels
PROSPECTS AND OPPORTUNITIES
  • Fragrances faces bright forecast period in Slovakia
  • Expanding share for refillable formats
  • No major changes for distribution of fragrances
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2019-2024
  • Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
  • Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stabilised unit prices push up volume sales for hair care in 2024
  • Little change in competitive landscape dynamics
  • Rising competition between beauty specialists and e-commerce
PROSPECTS AND OPPORTUNITIES
  • Hair care set to perform well in near future
  • Clean beauty trend will become more entrenched within hair care
  • Low-cost stores and discounters face bright forecast period
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2019-2024
  • Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising demand for targeted men’s grooming products
  • Private label expands though brands continue to dominate
  • Drugstores remain key retail outlet choice
PROSPECTS AND OPPORTUNITIES
  • Solid performance expected for forecast period
  • Rising demand for premium shaving products
  • Private label set to benefit from accelerating interest in men’s grooming
CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2020-2024
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Oral care shows solid value growth in 2024
  • Grocery retailers dominate the distribution of oral care, while GSK leads companies
  • Price sensitivity shapes channel development
PROSPECTS AND OPPORTUNITIES
  • Improved oral care routines will support growth
  • Electric toothbrushes slows but remains relevant to Slovak consumers
  • Offline presence will remain important as e-commerce still offers potential to grow
CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2019-2024
  • Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 102 Sales of Toothbrushes by Category: Value 2019-2024
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
  • Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
  • Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
  • Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moisturisers and treatments holds lion’s share of skin care sales in 2024
  • L’Oréal proves to be unbeatable player within skin care
  • Health and beauty specialists expand offer and services
PROSPECTS AND OPPORTUNITIES
  • Skin care to continue growing at steady pace
  • Accelerated trend towards clean and eco-friendly skin care
  • E-commerce will go from strength to strength
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2019-2024
  • Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
  • Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sun care registers healthy performance in 2024
  • Big names lead sun care in Slovakia
  • Traditional grocery stores lose share to health and beauty specialists
PROSPECTS AND OPPORTUNITIES
  • Positive growth set to continue
  • Social media as key promotional and educational tool
  • Hybrid products likely to pose minimal threat
CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2019-2024
  • Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
  • Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
  • Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
  • Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029