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Beauty and Personal Care in Slovakia

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    Report

  • 137 Pages
  • June 2022
  • Region: Slovakia
  • Euromonitor International
  • ID: 2564413
In November 2021, Slovakia declared a 90-day state of emergency and a 2-week lockdown following a spike in COVID-19 cases that saw the country’s 7-day average of cases rise above 10,000. During the 2-week lockdown, people were allowed to leave their homes only for specific reasons, such as buying groceries, travelling to work and school, or getting vaccinated. Slovakia ranks as third lowest among EU countries in terms of vaccination rates, with little over 45% of Slovaks fully vaccinated.

The Beauty and Personal Care in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEAUTY AND PERSONAL CARE IN SLOVAKIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SLOVAKIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Skin care and hair care drive growth for mass beauty and personal care in 2021
  • Slow beauty brand Poetiko enters the market
  • International brands continue to dominate mass beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Only marginal recovery expected to be seen over the forecast period
  • Natural and sustainable products expected to penetrate the mass market deeply
  • Solid formats will continue to grow supported by strong domestic production
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN SLOVAKIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Premium beauty and personal care categories considerably less impacted by COVID-19 and closed stores than their mass counterparts
  • Rituals opens its third store in Slovakia
  • Zalando plans to offer luxury cosmetics from Sephora
PROSPECTS AND OPPORTUNITIES
  • Premium beauty and personal care expected to see fast return to pre-pandemic levels
  • E-commerce set to grow as e-commerce shops and logistics increase
  • Social media will continue to play an important role in increasing consumers’ awareness of brands and their benefits
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN SLOVAKIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Products that are natural and free of chemicals drive the demand in baby and child-specific products
  • Baby and child-specific sun care sales improve but remain negative
  • Different baby and child-specific products targeted more precisely towards different ages
PROSPECTS AND OPPORTUNITIES
  • Drugstores/parapharmacies expected to further strengthen its leading position while e-commerce is also likely to gain ground
  • Value for money will continue to play an important role for Slovak consumers of baby and child-specific products
  • Natural and chemical-free products will continue to drive the demand
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN SLOVAKIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales of hand sanitisers contract but remain well above pre-pandemic levels
  • Unilever changes its approach to marketing, wanting to be more inclusive
  • Environmentally-friendly bath and shower products are rising in popularity
PROSPECTS AND OPPORTUNITIES
  • Sales of bath additives expected to stabilise as consumers return to busy lifestyles
  • Bath and shower still has a relatively low e-commerce share and potential to grow
  • Hand sanitisers set to remain important in bath and shower
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2016-2021
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2016-2021
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2017-2021
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2018-2021
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2021-2026
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN SLOVAKIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Premium colour cosmetics shows slightly faster recovery in 2021 than its mass counterpart
  • Post-pandemic trends in colour cosmetics include emphasis on eyes and demand for products that care for nails
  • Shift towards e-commerce visible in colour cosmetics
PROSPECTS AND OPPORTUNITIES
  • Colour cosmetics forecast to stabilise from 2022 onwards
  • Clean and natural colour cosmetics is the future
  • Digitalisation to remain crucial for market recovery
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2016-2021
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2018-2021
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2018-2021
  • Table 49 LBN Brand Shares of Lip Products: % Value 2018-2021
  • Table 50 LBN Brand Shares of Nail Products: % Value 2018-2021
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
DEODORANTS IN SLOVAKIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Deodorant creams considered an eco-friendly choice by Slovaks
  • Sales of deodorant pumps turn negative
  • The deodorants market is strongly held by global companies
PROSPECTS AND OPPORTUNITIES
  • Post-pandemic life holds positive prospects for deodorants
  • E-commerce penetration in deodorants expected to see only small growth
  • Preference for aluminium-free deodorants set to continue
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2016-2021
  • Table 55 Sales of Deodorants by Category: % Value Growth 2016-2021
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
  • Table 57 NBO Company Shares of Deodorants: % Value 2017-2021
  • Table 58 LBN Brand Shares of Deodorants: % Value 2018-2021
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
  • Table 60 Forecast Sales of Deodorants by Category: Value 2021-2026
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN SLOVAKIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sustainability concerns affect sales of depilatories
  • Depilation products continue to be challenged by social distancing and competition from IPL devices
  • Private label continues to hold a strong share of depilatories
PROSPECTS AND OPPORTUNITIES
  • The recovery and growth of depilatories in the forecast period remains fragile
  • Gillette Venus to launch a new product set
  • The popularity of electric epilators and IPL devices will continue to challenge sales of traditional depilatories
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2016-2021
  • Table 64 Sales of Depilatories by Category: % Value Growth 2016-2021
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
  • Table 66 NBO Company Shares of Depilatories: % Value 2017-2021
  • Table 67 LBN Brand Shares of Depilatories: % Value 2018-2021
  • Table 68 Forecast Sales of Depilatories by Category: Value 2021-2026
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN SLOVAKIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Premium fragrances sees a surprising turn and Slovak consumers spend more on fragrance sets
  • Rituals opens its third store in Slovakia and retailers promote the scent layering trend
  • The transition towards online purchases has been smooth for Slovaks
PROSPECTS AND OPPORTUNITIES
  • Premium fragrances expected to perform better over the forecast period
  • E-commerce will drive sales of premium fragrances
  • Beauty specialist retailers will continuously face competition from e-commerce
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2016-2021
  • Table 71 Sales of Fragrances by Category: % Value Growth 2016-2021
  • Table 72 NBO Company Shares of Fragrances: % Value 2017-2021
  • Table 73 LBN Brand Shares of Fragrances: % Value 2018-2021
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
  • Table 76 Forecast Sales of Fragrances by Category: Value 2021-2026
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN SLOVAKIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Salon professional hair care surpasses pre-pandemic levels
  • Sales of solid shampoo formulations boost sales of standard shampoos
  • New launches in hair care in 2021 focus on sustainability
PROSPECTS AND OPPORTUNITIES
  • E-commerce to be the main distribution channel for salon professional hair care
  • Sustainability and ecological concerns will further support changes in packaging and formulations
  • Hair masks focusing on hair and scalp health to be a rising trend in the coming years
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2016-2021
  • Table 79 Sales of Hair Care by Category: % Value Growth 2016-2021
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
  • Table 81 NBO Company Shares of Hair Care: % Value 2017-2021
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
  • Table 83 LBN Brand Shares of Hair Care: % Value 2018-2021
  • Table 84 LBN Brand Shares of Colourants: % Value 2018-2021
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2018-2021
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
  • Table 88 Forecast Sales of Hair Care by Category: Value 2021-2026
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN SLOVAKIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Men’s grooming driven by men’s skin care and men’s hair care
  • Hypermarkets and drugstores remain the main channels for men’s shaving products
  • Beard product launches continue in 2021
PROSPECTS AND OPPORTUNITIES
  • Razors market needs more innovation
  • The growth of men’s hair care will be driven by the continuous trend towards beards
  • Supply structure is likely to remain highly fragmented
CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2016-2021
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2017-2021
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN SLOVAKIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Electric toothbrushes continues to drive the performance of oral care in 2021
  • Sales of tooth whiteners see a continuously dynamic trend
  • New toothpaste formats support value growth
PROSPECTS AND OPPORTUNITIES
  • E-commerce to gradually penetrate oral care beyond sales of electric toothbrushes
  • Technological advancement will drive the power of toothbrushes
  • Sustainability is likely to have a larger impact on oral care
CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2016-2021
  • Table 101 Sales of Oral Care by Category: % Value Growth 2016-2021
  • Table 102 Sales of Toothbrushes by Category: Value 2016-2021
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2016-2021
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
  • Table 105 NBO Company Shares of Oral Care: % Value 2017-2021
  • Table 106 LBN Brand Shares of Oral Care: % Value 2018-2021
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2018-2021
  • Table 109 Forecast Sales of Oral Care by Category: Value 2021-2026
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2021-2026
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN SLOVAKIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Skin care outperforms pre-pandemic levels with consumers demanding indulgence and concentrated ingredients
  • 2021 is rich in new product developments in skin care and Beiersdorf taps into new markets
  • More frequent use of hand sanitisers supports growing demand for hand creams while e-commerce pharmacies boost sales of dermocosmetics
PROSPECTS AND OPPORTUNITIES
  • Natural and organic to become essential in skin care
  • E-commerce sales of skin care are set to grow supported by companies’ social media presence
  • Dermocosmetics to see further strengthening among both mass and premium skin care brands
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2016-2021
  • Table 114 Sales of Skin Care by Category: % Value Growth 2016-2021
  • Table 115 NBO Company Shares of Skin Care: % Value 2017-2021
  • Table 116 LBN Brand Shares of Skin Care: % Value 2018-2021
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2018-2021
  • Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
  • Table 122 Forecast Sales of Skin Care by Category: Value 2021-2026
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN SLOVAKIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • The downward trend of sun care sales continues in 2021
  • Private label brands hold a relatively stable share
  • Added benefits of sun care products keep consumers interested
PROSPECTS AND OPPORTUNITIES
  • Dermocosmetic brands will further benefit from a healthy positioning
  • Use of bold eco-branding/messaging to be pronounced over the forecast period
  • E-commerce is expected to take share away from pharmacies, supermarkets and hypermarkets
CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2016-2021
  • Table 125 Sales of Sun Care by Category: % Value Growth 2016-2021
  • Table 126 NBO Company Shares of Sun Care: % Value 2017-2021
  • Table 127 LBN Brand Shares of Sun Care: % Value 2018-2021
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
  • Table 129 Forecast Sales of Sun Care by Category: Value 2021-2026
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026