Alcoholic Drinks in Argentina

Report
71 Pages
June 2023
Region: Argentina
Euromonitor International
ID: 2566903

Argentina faces an uncertain macroeconomic situation due to political dysfunction and economic instability, with one of the highest inflation rates in the world, although the IMF predicts the GDP will grow by 4% by the end of 2022, fuelled by a steep increase in the investment rate, which reached 22.3% of GDP in August 2022. Inbound and domestic tourism increased significantly in 2022, exceeding pre-pandemic figures, with rising demand in hotels and restaurants in the year.

The analyst's Alcoholic Drinks in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

ALCOHOLIC DRINKS IN ARGENTINA

EXECUTIVE SUMMARY

Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2022

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research Sources

BEER IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Beer gains momentum thanks to increasing investment and the Football World Cup
Innovation focuses on lower alcohol content and fewer calories, as well as environmentally-friendly beer options
Packaging innovation increases new beer occasions
PROSPECTS AND OPPORTUNITIES
On-trade sales are expected to rebound at the end of 2023
Economic instability may encourage “smart affordability”
Cerveceria y Maltería Quilmes diversification outside beer may strengthen Cía Cervecerías Unidas’ market share
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 18 Number of Breweries 2017-2022

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2017-2022
Table 20 Sales of Beer by Category: Total Value 2017-2022
Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 27 Sales of Beer by Craft vs Standard 2017-2022
Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027

WINE IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Exorbitant increase in the cost of inputs encourages consumer shift from wine to beer in 2022
Shortage of glass bottles limits wine production
Sparkling wines and champagne: from celebration to everyday drinks
PROSPECTS AND OPPORTUNITIES
Wine will be impacted by variable weather and increased production costs
E-commerce will continue to outperform
New blends and grape varieties expected to attract new wine consumers

CATEGORY DATA

Table 35 Sales of Wine by Category: Total Volume 2017-2022
Table 36 Sales of Wine by Category: Total Value 2017-2022
Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 59 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 60 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027

SPIRITS IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Bitters reach highest historical consumption in 2022
English gin continues to benefit from its fashionable and trendsetting image
Craft spirits boom, driven by local English gin offerings
PROSPECTS AND OPPORTUNITIES
Vodka and English gin will continue to grow at a faster rate
E commerce will continue to outperform, driven by national brand owners and retailers
On-trade set to record further growth; however, sales will be limited by an unstable macroeconomic situation
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022

CATEGORY DATA

Table 63 Sales of Spirits by Category: Total Volume 2017-2022
Table 64 Sales of Spirits by Category: Total Value 2017-2022
Table 65 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 66 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 72 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 74 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 75 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 77 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 78 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 79 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 80 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 81 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027

CIDER/PERRY IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Dynamic and innovative market place
Cider sales concentrated in fewer hands
Premiumisation trend continues in 2022
PROSPECTS AND OPPORTUNITIES
Cider consumption is expected to continue growing, fuelled by the entry of Cerveceria y Maltería Quilmes with the acquisition of Bodegas Cuvillier
Premium offerings will be driven by product innovation
Craft cider will continue to grow in selected specialist beverage shops, bars and restaurants

CATEGORY DATA

Table 84 Sales of Cider/Perry: Total Volume 2017-2022
Table 85 Sales of Cider/Perry: Total Value 2017-2022
Table 86 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 87 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 95 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 96 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027

RTDS IN ARGENTINAKEY DATA FINDINGS

2022 DEVELOPMENTS

Hard seltzers’ development outpaces other alcoholic drinks
Cepas Argentina leads RTDs with Dr Lemon, which it continues to develop
Spirit-based RTDs benefit from a wide array of new brands and the recent entry of Coca-Cola with Schweppes
PROSPECTS AND OPPORTUNITIES
Fierce competition expected following the entry of Coca-Cola Argentina
Expansion of consumer base of hard seltzers
On-trade sales will recover quickly, supported by multiple new product developments

CATEGORY DATA

Table 99 Sales of RTDs by Category: Total Volume 2017-2022
Table 100 Sales of RTDs by Category: Total Value 2017-2022
Table 101 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 102 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 107 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 108 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 109 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 110 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 111 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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