Consumer Health in Ireland

Report
104 Pages
September 2023
Region: Ireland
Euromonitor International
ID: 2570103

Consumer health is witnessing another strong performance in 2023 as the category continues to recover from the COVID-19 pandemic following the removal of all pandemic-related restrictions. As Irish people shift back to normal living habits without masks, seasonal colds and flus have returned and this trend is positively impacting consumer health sales in 2023.

The analyst's Consumer Health in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN IRELAND

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Normalisation of analgesics sales post-pandemic
Adult acetaminophen is the most popular analgesic in Ireland
Topical analgesics/anaesthetic category benefits from increased levels of physical activity

PROSPECTS AND OPPORTUNITIES

Analgesics faces slowdown in the face of maturity
Restrictions on codeine may limit sales of combination analgesics
Paediatric analgesics are a priority for Irish parents

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Further rebound in sales of cough, cold and allergy (hay fever) remedies
Seasonal viruses drive demand for cough remedies
Rising incidence of allergies supports sales of antihistamines/allergy remedies

PROSPECTS AND OPPORTUNITIES

Favourable outlook for cough, cold and allergy (hay fever) remedies
Further gains likely for the e-commerce channel
Pharyngeal products to witness strong growth

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Healthier lifestyles lead to lower reliance on digestive remedies
Consumers are more adept at self-medicating for digestive issues
Recovery in travel drives impulse sales

PROSPECTS AND OPPORTUNITIES

Healthy diets will challenge digestive remedies category
H2 blockers to lose out to proton pump inhibitors
Prevalence of obesity will drive sales of digestive remedies

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Normal lifestyles drive demand for dermatologicals
Regular school routines trigger further recovery in antiparasitics/lice (head and body) treatments
Cold sores are a hot topic in Ireland

PROSPECTS AND OPPORTUNITIES

Wide-ranging factors to stimulate common skin problems and drive demand for dermatologicals
Medicated shampoos to bounce back in the forecast period
Health-consciousness will drive product developments in dermatologicals

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

NRT smoking cessation aids see rebound as consumers invest in healthier lifestyles
Strong competition as vaping explodes in Ireland
Patches and gum prevail as most popular options

PROSPECTS AND OPPORTUNITIES

Rate of growth to slow due to challenges from alternative smoking products
Other NRT category faces limited prospects
Competition from state-subsidised products will limit retail growth potential
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

General anxiety and everyday stress renews demand for sleep aids
Rising number of alternatives to OTC sleep aids
Leading players face growing threat from cheaper brands and private label lines

PROSPECTS AND OPPORTUNITIES

Moderate development expected for sleep aids
Lack of innovation to limit growth potential
CBD alternatives are another key threat

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Solid demand for eye care products
Hylo-Forte brand is making strong impact in eye care
More intense hay fever season boosts allergy eye care

PROSPECTS AND OPPORTUNITIES

Growing levels of screen time on digital devices will underpin sales of eye care
Ageing trend and climate change to add further impetus to eye care demand
Preventative solutions and natural remedies may hinder growth potential

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Wound care returns to pre-pandemic volume sales growth
E-commerce sales rebound in 2023
Private label ranges gain retail value share

PROSPECTS AND OPPORTUNITIES

Health-related activities will support wound care sales
Sticking plasters and adhesive bandages to generate sales as households replenish stocks
Private label to expand its position in wound care

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Vitamins consumption falls slightly as prices remain high
Multivitamins and Vitamin D are a high priority for Irish consumers
Retailers are keen to develop private label but face challenges

PROSPECTS AND OPPORTUNITIES

Vitamins to witness moderate growth in forthcoming period
Vitamins B and D to enjoy faster growth
Limited education will push consumers towards multivitamins

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Dietary supplements have become adopted into health regimes
Price comparison shopping drives e-commerce sales
Probiotic supplements remains a buoyant category

PROSPECTS AND OPPORTUNITIES

Sustainable growth expected as consumers focus on preventative health
Major health issues to spearhead demand for dietary supplements
E-commerce will intensify price competition as sales shift online

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Irish consumers perceive weight management products as ineffective
Competition from sports nutrition products
Slimming teas have strong appeal among women

PROSPECTS AND OPPORTUNITIES

Shift to healthier eating creates challenge for weight management category
Surgical solutions for obesity remain a threat
Direct sellers have potential with niche products

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Higher levels of sports and fitness drive uptake of sports nutrition products
Local player Glanbia Plc reinforces its position in sports protein powder and sports protein RTD
Demand rises for sports non-protein products that aid post-workout recovery

PROSPECTS AND OPPORTUNITIES

Sports nutrition has significant growth opportunities
Strong potential for protein bars due to broader appeal
Sports protein RTD to capitalise on convenience trend

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Irish consumers have a strong interest in natural health products
Herbal/traditional sleep aids are a key favourite
Solid growth of herbal/traditional cough and cold remedies

PROSPECTS AND OPPORTUNITIES

Healthy future ahead for herbal/traditional products
Rising consumer interest in CBD
Growing desire for natural herbal/traditional cough and cold remedies

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN IRELANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Seasonal viruses boost use of paediatric analgesics and cough and cold remedies
Fragmented landscape led by key analgesics brands
Vitamins and dietary supplements are a lower priority as parents economise

PROSPECTS AND OPPORTUNITIES

Growth potential hindered by falling birth rates
Vitamin and dietary supplements used as a preventative measure
Paediatric analgesics to remain most popular product

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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