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Consumer Health in Ireland

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    Report

  • 98 Pages
  • October 2025
  • Region: Ireland
  • Euromonitor International
  • ID: 2570103
Consumer health in Ireland experienced moderate current value growth in 2025, slightly surpassing the previous year. Over-the-counter (c) remedies rebounded, primarily driven by increased sales of cough, cold and allergy (hay fever) remedies during a stronger cold and flu season. Rising health awareness contributed to the growth of segments such as vitamins and dietary supplements and sports nutrition.

The Consumer Health in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Analgesics sees modest growth in 2025, driven by over-the-counter analgesics
  • Consumers increasingly interested in private label brands as they seek value for money
  • Pharmacies leads sales and registers dynamic growth
PROSPECTS AND OPPORTUNITIES
  • Analgesics will enjoy continued growth throughout the forecast period
  • E-commerce will become a more significant distribution channel
  • Holistic health will remain an ongoing trend in the coming years
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Allergy awareness boosts category growth in 2025
  • Consumer loyalty maintains Reckitt Benckiser's leading position
  • E-commerce sees dynamic growth as consumers choose convenience and value for money
PROSPECTS AND OPPORTUNITIES
  • Environmental factors will boost demand for allergy relief over the forecast period
  • Technology will boost awareness and adherence
  • Natural claims will become increasingly commonplace
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Awareness of complex digestive issues contributes to category growth in 2025
  • Reckitt Benckiser benefits from flagship brand popularity
  • Pharmacies remain popular with bundle offers, loyalty schemes and tailored advice
PROSPECTS AND OPPORTUNITIES
  • Digestive remedies is expected to continue registering moderate growth
  • Technology will support awareness of lesser-known conditions, boosting e-commerce sales
  • Natural remedies set to benefit from perceived “gentle” efficacy
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dermatologicals register modest growth in 2025
  • Bayer continues to lead due to increased demand for effective dermatologicals
  • Pharmacies remains dominant thanks to trusted advice and wide range of products
PROSPECTS AND OPPORTUNITIES
  • Growth in the category is expected to continue as social media boosts interest in hair loss and other dermatologicals
  • Technology is broadening the spectrum of products being recommended for skin complaints
  • Regulation is shaping the ingredients used in dermatologicals
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Decline in smoking prevalence continues to benefit NRT in 2025
  • Nicorette brands continue to lead NRT sales in Ireland
  • Pharmacies remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
  • Growth expected to continue as Ireland aims to be “tobacco-free”
  • Monitoring of habits and on-the-go support will boost NRT effectiveness and support category growth
  • NRT will benefit from alignment with lifestyle trends
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stress and anxiety boost sales of sleep aids in 2025
  • Trust is the key factor in Nytol’s success
  • Pharmacies continues to dominate sales, though e-commerce registers slight increase in share
PROSPECTS AND OPPORTUNITIES
  • Growth expected as stress increases use cases
  • Sleep tracking technology will help personalise sleep aid recommendations
  • Herbal and traditional products will appeal to consumers' long-term health goals
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Increasing screen time and allergy season boost eye care sales in 2025
  • Private label grows due to wide range of eye care products
  • Pharmacies remains dominant as consumers value expert advice
PROSPECTS AND OPPORTUNITIES
  • Lifestyle factors will boost regular use of eye care products over the forecast period
  • New product formats and education will boost category sales
  • Holistic wellness trend will drive growth in natural and hypoallergenic formulas
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Lifestyle trends increase the need for wound care in 2025
  • Cost drives private label growth, despite dominance of trusted brands
  • Convenience remains top of mind for woundcare channels
PROSPECTS AND OPPORTUNITIES
  • Lifestyle trends and ageing population will remain key factors in wound care growth
  • Advancements in technology set to aid speed of healing
  • Sustainability will remain a key trend in wound care
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Vitamin D focus helps drive topline growth for vitamins
  • Vitabiotics maintains its leading position in 2025
  • Retail e-commerce continues to pull away from pharmacies as leading distribution channel
PROSPECTS AND OPPORTUNITIES
  • Stable growth forecast for vitamins, with vitamin D helping propel sales
  • Digital health tools and platforms may support sales and consumer awareness
  • Opportunities available through premium features and positioning
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dietary supplements continue to outperform vitamins in 2025
  • Revive Active helps consolidate Galway Natural Health’s leadership position
  • Subscription websites such as Symprove aid e-commerce growth
PROSPECTS AND OPPORTUNITIES
  • Growth predicted for dietary supplements over the forecast period
  • Format innovation crucial to outperforming brands in crowded spaces
  • E-commerce is expected to extend its channel share
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Shift to lifestyle-based weight loss contributes to category slowdown
  • Glanbia and Atkins reassess brand priorities in 2025
  • Trust and convenience define distribution trends
PROSPECTS AND OPPORTUNITIES
  • Natural health trends will reshape industry trajectory
  • Medical weight loss will continue to challenge the industry
  • Rise of holistic and preventative lifestyles may see brands align with government-backed weight loss programmes
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ireland’s sports nutrition enjoys notable expansion in 2025
  • Fulfil retains its lead but loses share to Optimum Nutrition
  • Online growth and offline expansion support sales of sports nutrition
PROSPECTS AND OPPORTUNITIES
  • Ireland’s sports nutrition will see sustained growth in the coming years
  • New marketing strategies on the horizon
  • Health-conscious consumers will demand greater ingredient transparency
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional products sees modest growth amid shifting consumer priorities
  • Mondelez continues to lead sales in 2025 with its Halls brand
  • Traditional retail dominates, but digital channel accelerates
PROSPECTS AND OPPORTUNITIES
  • Slower growth predicted for herbal/traditional products in Ireland
  • Rise of functional and multi-benefit products bodes well for innovation
  • Clean, natural ingredients will fuel category expansion
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN IRELANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Paediatric consumer health continues to grow despite declining birth rates
  • Reckitt Benckiser continues to lead with Nurofen
  • Pharmacies remains the largest channel, offering trusted advice
PROSPECTS AND OPPORTUNITIES
  • Growth in paediatric health expected to continue, albeit at a slower rate due to population dynamics
  • Digital trends in Ireland will support the growth of paediatric health
  • Sustainability and natural formulas set to gain traction
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030