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Beauty and Personal Care in Bosnia and Herzegovina

  • ID: 2570185
  • Report
  • June 2020
  • Region: Global
  • 116 pages
  • Euromonitor International
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The COVID-19 pandemic is impacting all areas of beauty and personal care in Bosnia-Herzegovina in 2020, with some areas seeing vastly reduced levels of demand from consumers due to lockdown measures and growing economic uncertainty. With a couple of exceptions, all areas are expected to see retail value declines at constant 2019 prices in 2020 in the wake of the COVID-19 pandemic.

The publisher's Beauty and Personal Care in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Discounting drives growth in premium as international companies continue to lead
  • Private label advances within an evolving retail landscape for beauty and personal care
  • Slow return to spending and wider product usage in forecast period due to lingering economic uncertainty
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Growth accelerates in mass beauty and personal care in 2019
  • Wide consumer base and price sensitivity continue to underpin mass beauty and personal care in 2019
  • Avon maintains brand lead against growing challengers and further fragmentation in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within mass beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Stronger growth for all premium beauty and personal care products compared to mass alternatives in 2019
  • Positive economic growth, frequent discounting and strong marketing attract consumers to try premium products
  • Dermocosmetics brands grow presence in 2019 by offering targeted solutions to specific hair and skin issues
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within premium beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Baby and child-specific products boosted by positive economic conditions and consumers’ growing product awareness
  • Drugstores/parapharmacies is largest channel due to a wide product range and continued store expansion
  • Leader Violeta faces growing challenge from both private label and dermocosmetics brands
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within baby and child-specific products
  • Recovery and opportunities
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Trend towards liquid soap continues to impact bar soap in 2019
  • Body wash/shower gel maintains lead aided by stronger brand activity
  • dm-Drogerie Markt continues to advance with value growth for own brands
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within bath and shower
  • Recovery and opportunities
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2014-2019
Table 34 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 36 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 37 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 39 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • BB/CC creams further widen appeal as international companies continue to dominate in 2019
  • Debate surrounds girls wearing make-up in 2019
  • Retail landscape evolves for colour cosmetics as new products aim for innovation and convenience
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within colour cosmetics
  • Recovery and opportunities
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Deodorant sprays and roll-ons continue to dominate in 2019
  • Private label records strongest growth in line with expansion of drugstores/parapharmacies
  • New products and promotions against a media focus on the potential health risks of deodorants
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within deodorants
  • Recovery and opportunities
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2014-2019
Table 52 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 54 NBO Company Shares of Deodorants: % Value 2015-2019
Table 55 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 57 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Return to positive growth for depilatories in 2019 as hair removers/bleaches continues to expand
  • Evolving attitudes to teenage hair removal widen base for depilatories
  • A dynamic distribution landscape with continued weakness for private label and regional players overall
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within depilatories
  • Recovery and opportunities
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2014-2019
Table 61 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Depilatories: % Value 2015-2019
Table 63 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 64 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Premium and niche fragrances lead growth in 2019
  • Direct sales loses momentum as drugstores/parapharmacies and e-commerce grow
  • Frequent discounting and intense product promotion block private label entry into fragrances
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within fragrances
  • Recovery and opportunities
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2014-2019
Table 67 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 68 NBO Company Shares of Fragrances: % Value 2015-2019
Table 69 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 72 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Salon professional hair care records fastest growth in 2019
  • Standard shampoos maintain lead as 2-in-1 products prove slow to catch on
  • Modern grocery retailers grow share at expense of traditional grocery retailers while domestic and regional players maintain niches
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within hair care
  • Recovery and opportunities
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2014-2019
Table 75 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 77 NBO Company Shares of Hair Care: % Value 2015-2019
Table 78 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 82 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Focus shifts to specialised and added-value products to combat volume pressure in 2019
  • Battery toothbrushes and dental floss see highest growth
  • Strong growth for private label with Dontodent from dm-Drogerie Markt
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within oral care
  • Recovery and opportunities
CATEGORY DATA
Table 85 Sales of Oral Care by Category: Value 2014-2019
Table 86 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 87 Sales of Toothbrushes by Category: Value 2014-2019
Table 88 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 89 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 90 NBO Company Shares of Oral Care: % Value 2015-2019
Table 91 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 92 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 93 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 94 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 95 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Premium skin care outperforms mass variants in 2019 as consumers value quality products
  • Discounting drives premium products amid new ingredients for innovation and growth for dermocosmetics brands
  • Continued strength of Beiersdorf alongside private label investment and further declines for Avon
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within skin care
  • Recovery and opportunities
CATEGORY DATA
Table 96 Sales of Skin Care by Category: Value 2014-2019
Table 97 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 98 NBO Company Shares of Skin Care: % Value 2015-2019
Table 99 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 100 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 101 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 102 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Media coverage boosts awareness of sun protection in 2019
  • Evolution in retail landscape extends to sun care
  • Private label soars in sun care due to growing trust in products
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within sun care
  • Recovery and opportunities
CATEGORY DATA
Table 103 Sales of Sun Care by Category: Value 2014-2019
Table 104 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 105 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 106 NBO Company Shares of Sun Care: % Value 2015-2019
Table 107 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 108 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 109 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 110 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 111 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Return to positive growth for all areas of men’s grooming in 2019
  • Facial care dominates men’s skin care as cultural influences drive growth in men’s grooming
  • New products and promotions help drive sales for leading players alongside growth for dermocosmetics brands in premium men’s hair care
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within men’s grooming
  • Recovery and opportunities
CATEGORY DATA
Table 112 Sales of Men’s Grooming by Category: Value 2014-2019
Table 113 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 114 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 115 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2019
Table 116 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 117 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 118 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 119 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 120 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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