Beauty and personal care in Bosnia and Herzegovina recorded further growth in 2021. The categories that experienced strong growth in 2020 saw a slower performance or even decline in the year as demand was nearly restored to pre-COVID-19 levels, whilst declining categories in 2020 returned to growth in 2021 due to renewed consumer demand. In 2021, there was increased social contact and a limited number of travel and movement restrictions to the benefit of beauty and personal care.
This Beauty and Personal Care in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Beauty and Personal Care in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Beauty and personal care in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
- Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
- Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
- Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
- Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
- Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- ?ass beauty and personal care returns to growth in 2021 with the revival of social contact
- Mass adult sun care records the strongest growth
- Mass beauty and personal care products dominate thanks to their lower unit prices
- Mass beauty and personal care to see accelerated growth over the forecast period
- Strong growth of mass adult sun care following significant losses during COVID-19
- E-commerce sales of mass beauty and personal care set to double over the forecast period as consumer base expands
- Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
- Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
- Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
- Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Premium beauty and personal care surpasses its pre-COVID-19 level in 2021
- Premium hair care boosted by the reopening of salons and demand for renowned international hair care brands
- E-commerce expansion benefits premium beauty and personal care products
- Premium beauty and personal care to slow down its growth amidst stagnant economy over the early forecast period
- Premium adult sun care sales supported by resumption of travel and health and wellness trend
- E-commerce sales of premium beauty and personal care set to double
- Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
- Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
- Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
- Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Solid consumer demand for baby and child-specific products helps category grow in 2021
- Fast growth of baby and child-specific sun care as travel resumes
- Nappy (diaper) rash treatments records further growth, coming from a relatively low base
- Declining birth rates to impact sales over the forecast period
- Nappy (diaper) rash treatments and baby wipes set to record solid growth
- Baby and child-specific sun care sales supported by resumption of travel and the health and wellness trend
- Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
- Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
- Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
- Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
- Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
- Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
- Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
- Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
- Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
- Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Bath and shower maintains healthy growth in 2021 thanks to increased consumer hygiene awareness
- Intimate hygiene and liquid soap outperform other categories in 2021
- Colgate-Palmolive maintains its lead in bath and shower in 2021
- Bath and shower set to stagnate noticeably as major categories mature
- Bar soap to decline due to the shift to more convenient and hygienic liquid soap
- Strong growth potential of bath additives, whilst body powder will be impacted by negative publicity
- Table 33 Sales of Bath and Shower by Category: Value 2016-2021
- Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021
- Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
- Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021
- Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021
- Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
- Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026
- Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
- Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Colour cosmetics sees solid growth in 2021, but fails to reach pre-COVID-19 levels amidst economic and political uncertainties
- Gender neutral colour cosmetics are gradually penetrating the market
- Cosnova GmbH maintains its lead, offering affordable variety in 2021
- Colour cosmetics to accelerate its growth, with sales driven by the return to work and normal social activity
- Health and wellness trend to exert a growing influence on the development of colour cosmetics
- E-commerce to diversify product offering and steal share from direct sellers and beauty specialist retailers
- Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021
- Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
- Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
- Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
- Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
- Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
- Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
- Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
- Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Deodorants records moderate growth in 2021 with the return to work and revival of social contact
- Convenient deodorant sprays dominate
- Unilever continues to lead in 2021, whilst stalwart Nivea is the top brand
- Deodorants to record accelerated growth with post-pandemic normalisation
- Deodorant wipes to remain the fastest growing range, whilst deodorant pumps will struggle
- Continued e-commerce expansion as consumers appreciate its convenience
- Table 51 Sales of Deodorants by Category: Value 2016-2021
- Table 52 Sales of Deodorants by Category: % Value Growth 2016-2021
- Table 53 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
- Table 54 NBO Company Shares of Deodorants: % Value 2017-2021
- Table 55 LBN Brand Shares of Deodorants: % Value 2018-2021
- Table 56 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
- Table 57 Forecast Sales of Deodorants by Category: Value 2021-2026
- Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
- Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Further growth in 2021 as depilation has a strongly established role in female consumers’ daily lives
- Procter & Gamble retains its lead in 2021, whilst dm-Drogerie Markt continues to develop its presence
- Evolving retail landscape with drugstores/parapharmacies and chemists/pharmacies seeing declining sales
- Slow growth of women’s razors and blades impacts overall performance of depilatories
- Further consolidation expected
- Shifting attitudes to hair removal
- Table 60 Sales of Depilatories by Category: Value 2016-2021
- Table 61 Sales of Depilatories by Category: % Value Growth 2016-2021
- Table 62 NBO Company Shares of Depilatories: % Value 2017-2021
- Table 63 LBN Brand Shares of Depilatories: % Value 2018-2021
- Table 64 Forecast Sales of Depilatories by Category: Value 2021-2026
- Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Fragrances achieves solid growth, but sales fall short of their pre-COVID-19 level
- Premium women’s fragrances benefit from the post-COVID-19 normalisation and full reopening of the retail sector in 2021
- Private label remains absent from fragrances in 2021
- Positive performance with the post-pandemic normalisation
- Premium fragrance sets/kits to record the strongest growth
- E-commerce to help boost sales of fragrances and improve brand offering
- Table 66 Sales of Fragrances by Category: Value 2016-2021
- Table 67 Sales of Fragrances by Category: % Value Growth 2016-2021
- Table 68 NBO Company Shares of Fragrances: % Value 2017-2021
- Table 69 LBN Brand Shares of Fragrances: % Value 2018-2021
- Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
- Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
- Table 72 Forecast Sales of Fragrances by Category: Value 2021-2026
- Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Hair care growth is restored with strong growth of salon hair care with the reopening of salons in 2021
- Hair care, including scalp care, becoming the new skin care
- Multinationals lead, but domestic and regional players have an established presence
- Accelerated growth thanks to busy lifestyles and new product development activity
- Standard shampoos to benefit from new improved formulas, to the detriment of medicated shampoos
- Platform for further development of e-commerce
- Table 74 Sales of Hair Care by Category: Value 2016-2021
- Table 75 Sales of Hair Care by Category: % Value Growth 2016-2021
- Table 76 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
- Table 77 NBO Company Shares of Hair Care: % Value 2017-2021
- Table 78 LBN Brand Shares of Hair Care: % Value 2018-2021
- Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
- Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
- Table 81 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
- Table 82 Forecast Sales of Hair Care by Category: Value 2021-2026
- Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
- Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Men’s grooming achieves positive growth with increasing social contact in 2021
- Rising demand for skin care
- Procter & Gamble continues to lead with its stalwart Gillette brand
- Men’s grooming set to outperform its review period performance as a well-groomed look is increasingly demanded
- Premium men’s skin care to see the fastest growth as men become more image-conscious
- E-commerce to benefit from men’s enthusiasm for shopping online and a wider product choice
- Table 85 Sales of Men’s Grooming by Category: Value 2016-2021
- Table 86 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
- Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
- Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
- Table 89 NBO Company Shares of Men’s Grooming: % Value 2017-2021
- Table 90 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
- Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
- Table 92 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
- Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Oral care maintains solid positive value growth in 2021, having an established role in daily personal care regimens
- Innovation in power, battery and manual toothbrushes in 2021
- Growing pressure to add value
- Stable consumer demand expected for oral care
- Innovation and convenience to drive the strong future growth of battery toothbrush units
- Increased oral hygiene reduces the need for mouth fresheners
- Table 94 Sales of Oral Care by Category: Value 2016-2021
- Table 95 Sales of Oral Care by Category: % Value Growth 2016-2021
- Table 96 Sales of Toothbrushes by Category: Value 2016-2021
- Table 97 Sales of Toothbrushes by Category: % Value Growth 2016-2021
- Table 98 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
- Table 99 NBO Company Shares of Oral Care: % Value 2017-2021
- Table 100 LBN Brand Shares of Oral Care: % Value 2018-2021
- Table 101 Forecast Sales of Oral Care by Category: Value 2021-2026
- Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
- Table 103 Forecast Sales of Toothbrushes by Category: Value 2021-2026
- Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Revival of social contact and health and wellness trend ensure strong growth of skin care in 2021
- Growing demand for dermocosmetics and 3D skin care products in 2021
- Beiersdorf maintains its lead, whilst Balea private label continues to grow
- Skin care set to benefit from growing interest in healthy-looking and radiant skin
- Premiumisation of skin care to accelerate over the forecast period
- Expansion of convenient e-commerce
- Table 105 Sales of Skin Care by Category: Value 2016-2021
- Table 106 Sales of Skin Care by Category: % Value Growth 2016-2021
- Table 107 NBO Company Shares of Skin Care: % Value 2017-2021
- Table 108 LBN Brand Shares of Skin Care: % Value 2018-2021
- Table 109 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
- Table 110 Forecast Sales of Skin Care by Category: Value 2021-2026
- Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Strong double-digit growth in 2021 with a largely uninterrupted summer holiday season
- Consumers increasingly prefer no residue from sun care products
- Beiersdorf leads with its trusted Nivea Sun brand
- Sun care to benefit from the resumption of tourism and health and wellness trend
- Baby and child-specific sun care to see the fastest growth as parents want the best products for their children
- Self-tanning growth, offering tan without skin damage
- Table 112 Sales of Sun Care by Category: Value 2016-2021
- Table 113 Sales of Sun Care by Category: % Value Growth 2016-2021
- Table 114 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
- Table 115 NBO Company Shares of Sun Care: % Value 2017-2021
- Table 116 LBN Brand Shares of Sun Care: % Value 2018-2021
- Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
- Table 118 Forecast Sales of Sun Care by Category: Value 2021-2026
- Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
