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Beauty and Personal Care in the Philippines

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    Report

  • 124 Pages
  • April 2024
  • Region: Philippines
  • Euromonitor International
  • ID: 2586918
Beauty and personal care in the Philippines registered healthy growth in current value terms in 2023, continuing the trend of the previous year. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices and more frequent socialising with family and friends. This had an especially positive impact on categories such as colour cosmetics and fragrances which suffered heavy losses during the COVID-19 pandemic.

The Beauty and Personal Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN THE PHILIPPINESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy growth in 2023, with mass colour cosmetics, fragrances and deodorants benefiting from return of busy, pre-pandemic lifestyles
  • Multinationals lead sales but local brands make strides
  • Skin lightening products and dermocosmetics retain a strong presence
PROSPECTS AND OPPORTUNITIES
  • Filipinos will become more open to trying new products, alongside rising levels of purchasing power, with local brands expected to gain traction
  • Mass sun care has further potential as consumers become more aware of the dangers of sun exposure, while high number of denture wearers offers scope for gargles/mouth rinses
  • Men’s grooming will offer new opportunities for brands to expand their presence in the market
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN THE PHILIPPINESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued growth for premium beauty and personal care as consumers follow the influence of celebrities
  • Dermocosmetics and ingredient-led beauty drive interest in premium products
  • Competitive landscape remains highly fragmented with e-commerce becoming increasingly important
PROSPECTS AND OPPORTUNITIES
  • Growing thirst for luxury products, with social media influencers playing a key role
  • Retail e-commerce set to thrive thanks to competitive pricing and expanding product offer
  • Consumers will pay more for better results due to growing focus on skin health
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN THE PHILIPPINESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Declining birth rate has negative impact on sales, although baby and child-specific suncare products see robust growth
  • Income disparity influences demand with products and packaging tailored to meet different audiences
  • Competitive landscape remains relatively consolidated due to faith placed in trusted brands
PROSPECTS AND OPPORTUNITIES
  • Baby and child-specific products has potential to expand, alongside rising disposable incomes
  • Established local apparel brands could provide an additional avenue for companies to market their products
  • Oral care offers growth opportunities for baby and child-specific products
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN THE PHILIPPINESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Opportunities remain in bath and shower, despite normalisation of hygiene behaviours post-pandemic
  • Bar soap continues to dominate sales, thanks to its affordability and wide range of products, while smaller brands attract greater attention
  • Intimate washes benefit from a spate of new, local entrants.
PROSPECTS AND OPPORTUNITIES
  • Bath and shower offers significant scope for growth, with skin whitening claims continuing as a key driver of sales
  • Body wash/shower gel will see further development, but players will need to take account of local preferences
  • Continued shift towards e-commerce
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2018-2023
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN THE PHILIPPINESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Colour cosmetics sees dynamic performance alongside return of busy lifestyles
  • Lip and cheek tints are valued for their versatility and long-lasting properties
  • Competition intensifies, as local brands raise their profile
PROSPECTS AND OPPORTUNITIES
  • Premium brands are expected to look to expand their presence, alongside rising disposable incomes
  • E-commerce will play a key role in generating demand, but bricks-and-mortar stores will remain important
  • Home-grown brands will gain a stronger foothold in the market by tailoring their products to the needs of local consumers
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
  • Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
  • Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN THE PHILIPPINESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Deodorants thrive as consumers return to active lifestyles, with focus on fragrance mists and offerings with skin whitening properties
  • Consumers look to avoid aluminium-based products
  • Local and international brands vie for share
PROSPECTS AND OPPORTUNITIES
  • Product development will drive growth, as brands focus on an ingredient-led positioning
  • Deodorant sprays offer scope for premium brands, while deodorant wipes are poised to gain more attention
  • E-commerce set to win further share
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2018-2023
  • Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
  • Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
  • Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
  • Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN THE PHILIPPINESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Depilatories represents a highly diverse market, with consumers open to a range of hair removing methods, with eyebrow razors growing in popularity
  • Access to a range of professional treatments presents a significant obstacle to growth
  • Gillette remains the go to option in women’s razors and blades
PROSPECTS AND OPPORTUNITIES
  • Depilatories set for further growth but “natural” DIY options likely to limit the potential of the category
  • Beauty salons will present competition to depilatories, although demand from home-based businesses could boost retail sales
  • E-commerce offers opportunities for brands to expand their reach
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2018-2023
  • Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
  • Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
  • Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
  • Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN THE PHILIPPINESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Buoyant demand for fragrances, alongside resumption of social activities and increase in marketing efforts
  • Influx of new arrivals across all price segments
  • Distribution landscape in a state of flux as players seek out new opportunities in e-commerce
PROSPECTS AND OPPORTUNITIES
  • Economic growth should boost demand while e-commerce retailers work on building trust in the authenticity of their products
  • E-commerce will offer further opportunities for players, although physical stores will continue to play an important role
  • Eau de parfum will remain a popular option due to its perceived ability to withstand humidity
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2018-2023
  • Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
  • Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
  • Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
  • Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN THE PHILIPPINESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Salon professional products help add value to a mature category
  • Return to busy, social lifestyles boost demand for colourants, while conditioners and treatments see stagnant performance, despite new entrants
  • Multinationals maintain dominance, but local brands attract considerable interest, with social media playing an important role
PROSPECTS AND OPPORTUNITIES
  • Premiumisation could help deliver value growth as hair care suffers from maturity
  • Toning shampoos and styling agents have room to grow thanks to new and developing trends
  • Scalp serums with a medical positioning will gain significant traction among consumers
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2018-2023
  • Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
  • Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
  • Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
  • Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
  • Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN THE PHILIPPINESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Men’s grooming continues to thrive, with a knowledgeable local consumer base helping to drive demand
  • Men’s grooming market continues to be impacted by general beauty and personal care trends
  • Private label sees growing interest but Unilever and Procter & Gamble maintain dominance
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for men’s grooming with further segmentation in terms of benefits
  • New business opportunities should benefit sales of men’s shaving and skin care
  • Multinationals likely to retain their lead but e-commerce will open the door to smaller brands with more unique offerings
CATEGORY DATA
  • Table 122 Sales of Men’s Grooming by Category: Value 2018-2023
  • Table 123 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
  • Table 124 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
  • Table 125 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
  • Table 126 NBO Company Shares of Men’s Grooming: % Value 2019-2023
  • Table 127 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
  • Table 128 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
  • Table 129 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
  • Table 130 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN THE PHILIPPINESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Celebrity-driven culture underpins quest to achieve the perfect smile
  • Health and wellness trend fuels demand for mouthwashes/dental rinses
  • Oral care sees an increasing focus on natural and sustainable ingredients and products
PROSPECTS AND OPPORTUNITIES
  • Oral care set to grow and expand as consumers develop more sophisticated routines
  • Dental products that can be used on infants offer scope for growth
  • Breath strips/mouth fresheners could prove to be popular
CATEGORY DATA
  • Table 91 Sales of Oral Care by Category: Value 2018-2023
  • Table 92 Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 93 Sales of Toothbrushes by Category: Value 2018-2023
  • Table 94 Sales of Toothbrushes by Category: % Value Growth 2018-2023
  • Table 95 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
  • Table 96 NBO Company Shares of Oral Care: % Value 2019-2023
  • Table 97 LBN Brand Shares of Oral Care: % Value 2020-2023
  • Table 98 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
  • Table 99 LBN Brand Shares of Toothpaste: % Value 2020-2023
  • Table 100 Forecast Sales of Oral Care by Category: Value 2023-2028
  • Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
  • Table 102 Forecast Sales of Toothbrushes by Category: Value 2023-2028
  • Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN THE PHILIPPINESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Ingredient-led beauty remains popular, but some consumers are following less complex skin care regimes
  • Celebrity endorsements remain a valuable marketing tool
  • Sustainability concerns come to the fore, although counterfeit products remain a concern
PROSPECTS AND OPPORTUNITIES
  • The Philippines is likely to remain a popular testing ground for new products
  • Premium and affordable skin care products are both set to thrive, as consumers mix and match
  • Growing interest in organic products
CATEGORY DATA
  • Table 104 Sales of Skin Care by Category: Value 2018-2023
  • Table 105 Sales of Skin Care by Category: % Value Growth 2018-2023
  • Table 106 NBO Company Shares of Skin Care: % Value 2019-2023
  • Table 107 LBN Brand Shares of Skin Care: % Value 2020-2023
  • Table 108 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
  • Table 109 LBN Brand Shares of Anti-agers: % Value 2020-2023
  • Table 110 LBN Brand Shares of Firming Body Care: % Value 2020-2023
  • Table 111 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
  • Table 112 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
  • Table 113 Forecast Sales of Skin Care by Category: Value 2023-2028
  • Table 114 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN THE PHILIPPINESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sun care continues to shine, thanks to growing levels of health awareness and wide availability of products at accessible price points
  • Launch of more sophisticated products in sun protection, while self-tanning remains unpopular
  • Natural, plant-based ingredients provide inspiration
PROSPECTS AND OPPORTUNITIES
  • Consumers likely to be willing to pay more for better results when it comes to sun care
  • Skin care and colour cosmetics with sun protection benefits could cannibalise sales
  • Local and regional brands will present a threat to international players, while parallel imports will continue to pose a challenge
CATEGORY DATA
  • Table 115 Sales of Sun Care by Category: Value 2018-2023
  • Table 116 Sales of Sun Care by Category: % Value Growth 2018-2023
  • Table 117 NBO Company Shares of Sun Care: % Value 2019-2023
  • Table 118 LBN Brand Shares of Sun Care: % Value 2020-2023
  • Table 119 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
  • Table 120 Forecast Sales of Sun Care by Category: Value 2023-2028
  • Table 121 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028