While 2021 saw some normalisation of lifestyles as restrictions were eased, the COVID-19 crisis continued to exert a significant influence on consumer behaviour and spending patterns during the year. Consumers continued to focus on qualities such as antibacterial properties when choosing beauty and personal care products, with beauty becoming a secondary factor.
This Beauty and Personal Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Beauty and Personal Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Beauty and personal care in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
- CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
- Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
- Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
- Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
- Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
- Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
- Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Mass products continue to dominate beauty and personal care
- Continued expansion of e-commerce
- Multinationals continue to lead mass beauty and personal care
- More local homegrown brands to rise
- Dermocosmetics a good opportunity for the mass market
- E-commerce likely to gain further penetration of mass beauty and personal care
- Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
- Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
- Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
- Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Premium beauty and personal care struggles to recover
- Growing role for e-commerce in premium segment
- Intensely competitive landscape in premium beauty and personal care
- Return to social and economic normality to drive recovery
- E-commerce set to build on dramatic expansion during COVID-19 crisis
- Opportunities in premium skin care
- Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
- Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
- Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
- Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Return to growth, but with COVID-19 related constraints
- Focus on skin conditions
- Johnson & Johnson holds clear lead
- Increasing segmentation of offer
- Recovery in baby wipes
- Rising incomes and falling birth rates to influence demand
- Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
- Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
- Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
- Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
- Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
- Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
- Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
- Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
- Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
- Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
- Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Anti-bacterial is still key benefit as COVID-19 continues to influence demand
- Hand sanitisers decline
- Procter & Gamble continues to extend lead
- Bar soap moving beyond “antibacterial” and “whitening” space
- Social normalisation to support revival in some categories
- Further development of e-commerce
- Table 34 Sales of Bath and Shower by Category: Value 2016-2021
- Table 35 Sales of Bath and Shower by Category: % Value Growth 2016-2021
- Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
- Table 37 NBO Company Shares of Bath and Shower: % Value 2017-2021
- Table 38 LBN Brand Shares of Bath and Shower: % Value 2018-2021
- Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
- Table 40 Forecast Sales of Bath and Shower by Category: Value 2021-2026
- Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
- Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Working from home continues to dampen demand
- Demand for quick and efficient make-up
- L’Oréal retains lead, while home-grown brands prosper
- Normalisation to revive demand
- Home-grown brands to continue doing well, though US trends to have an influence
- Expanded distribution and ongoing development of e-commerce
- Table 43 Sales of Colour Cosmetics by Category: Value 2016-2021
- Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
- Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
- Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
- Table 47 LBN Brand Shares of Eye Make-up: % Value 2018-2021
- Table 48 LBN Brand Shares of Facial Make-up: % Value 2018-2021
- Table 49 LBN Brand Shares of Lip Products: % Value 2018-2021
- Table 50 LBN Brand Shares of Nail Products: % Value 2018-2021
- Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
- Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
- Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Back to work effect
- Filipinos value longer-lasting claims, fragrance, and whitening in deodorants
- Unilever reinforces consolidates position
- Further growth ahead
- Education to support growth
- E-commerce to continue to develop, but store-based retailing to remain dominant
- Table 54 Sales of Deodorants by Category: Value 2016-2021
- Table 55 Sales of Deodorants by Category: % Value Growth 2016-2021
- Table 56 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
- Table 57 NBO Company Shares of Deodorants: % Value 2017-2021
- Table 58 LBN Brand Shares of Deodorants: % Value 2018-2021
- Table 59 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
- Table 60 Forecast Sales of Deodorants by Category: Value 2021-2026
- Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
- Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Mature market
- Buoyed by back to work
- Depilatories continues to be dominated by multinationals
- Growth with constraints
- Greater focus on natural ingredients to compete with home-made alternatives
- Potential for further penetration of e-commerce within depilatories
- Table 63 Sales of Depilatories by Category: Value 2016-2021
- Table 64 Sales of Depilatories by Category: % Value Growth 2016-2021
- Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
- Table 66 NBO Company Shares of Depilatories: % Value 2017-2021
- Table 67 LBN Brand Shares of Depilatories: % Value 2018-2021
- Table 68 Forecast Sales of Depilatories by Category: Value 2021-2026
- Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Self-reward trend
- Driven by mass market brands
- Direct sellers retain leading positions
- Normalisation to help growth
- Possible effect from 3-in-1 hair care products
- Potential for e-commerce to further penetrate fragrances
- Table 70 Sales of Fragrances by Category: Value 2016-2021
- Table 71 Sales of Fragrances by Category: % Value Growth 2016-2021
- Table 72 NBO Company Shares of Fragrances: % Value 2017-2021
- Table 73 LBN Brand Shares of Fragrances: % Value 2018-2021
- Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
- Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
- Table 76 Forecast Sales of Fragrances by Category: Value 2021-2026
- Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Mature category
- E-commerce benefits from promotional activity
- Multinationals dominant
- Possible stronger growth of 3-in-1 shampoo
- Stronger growth predicted for medicated shampoos as consumers become increasingly educated about certain conditions
- Further expansion opportunities for colourants
- Table 78 Sales of Hair Care by Category: Value 2016-2021
- Table 79 Sales of Hair Care by Category: % Value Growth 2016-2021
- Table 80 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
- Table 81 NBO Company Shares of Hair Care: % Value 2017-2021
- Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
- Table 83 LBN Brand Shares of Hair Care: % Value 2018-2021
- Table 84 LBN Brand Shares of Colourants: % Value 2018-2021
- Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
- Table 86 LBN Brand Shares of Styling Agents: % Value 2018-2021
- Table 87 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
- Table 88 Forecast Sales of Hair Care by Category: Value 2021-2026
- Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
- Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Some categories grow due to shift back to the workplace
- More educated consumers
- Further consolidation amongst leading multinationals
- Further innovation within men’s grooming can add greater value to category
- E-commerce offers potential for greater penetration of men’s grooming
- Men’s grooming sets/kits can attract new consumers to the category
- Table 91 Sales of Men’s Grooming by Category: Value 2016-2021
- Table 92 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
- Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
- Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
- Table 95 NBO Company Shares of Men’s Grooming: % Value 2017-2021
- Table 96 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
- Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
- Table 98 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
- Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Gradual movement to more sophisticated products
- Start of shift towards electric toothbrushes
- Colgate-Palmolive strengthens leadership of consolidated competitive landscape
- Consumers set to place greater focus on oral care over the forecast period
- Continued shift to electric toothbrushes
- Online and mainstream advertising will remain an important factor in pushing sales
- Table 100 Sales of Oral Care by Category: Value 2016-2021
- Table 101 Sales of Oral Care by Category: % Value Growth 2016-2021
- Table 102 Sales of Toothbrushes by Category: Value 2016-2021
- Table 103 Sales of Toothbrushes by Category: % Value Growth 2016-2021
- Table 104 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
- Table 105 NBO Company Shares of Oral Care: % Value 2017-2021
- Table 106 LBN Brand Shares of Oral Care: % Value 2018-2021
- Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
- Table 108 LBN Brand Shares of Toothpaste: % Value 2018-2021
- Table 109 Forecast Sales of Oral Care by Category: Value 2021-2026
- Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
- Table 111 Forecast Sales of Toothbrushes by Category: Value 2021-2026
- Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Multi-functionality is key
- Pandemic effect
- Increasingly fragmented competitive landscape as skin care attracts smaller players and brands from other categories
- Consumers likely to turn to more complex skin care routines
- Social media to play increasing role in influencing demand for natural or organic skin care ranges
- Potential for e-commerce to gain greater penetration of skin care
- Table 113 Sales of Skin Care by Category: Value 2016-2021
- Table 114 Sales of Skin Care by Category: % Value Growth 2016-2021
- Table 115 NBO Company Shares of Skin Care: % Value 2017-2021
- Table 116 LBN Brand Shares of Skin Care: % Value 2018-2021
- Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
- Table 118 LBN Brand Shares of Anti-agers: % Value 2018-2021
- Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
- Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
- Table 121 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
- Table 122 Forecast Sales of Skin Care by Category: Value 2021-2026
- Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Shift in mindset to anti-ageing rather than just for beach use
- Format changes
- Beiersdorf retains lead as smaller players continue to gain share
- Greater education to support growth
- Competition from other categories and blurring of boundaries
- Investment in advertising and marketing, including social media
- Table 124 Sales of Sun Care by Category: Value 2016-2021
- Table 125 Sales of Sun Care by Category: % Value Growth 2016-2021
- Table 126 NBO Company Shares of Sun Care: % Value 2017-2021
- Table 127 LBN Brand Shares of Sun Care: % Value 2018-2021
- Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
- Table 129 Forecast Sales of Sun Care by Category: Value 2021-2026
- Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
