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Luxury Goods in Poland

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    Report

  • 44 Pages
  • October 2025
  • Region: Poland
  • Euromonitor International
  • ID: 2586922
Luxury goods in Poland experienced a mixed performance in 2025, reflecting broader socioeconomic and macroeconomic shifts that influenced consumer behaviour. Despite these headwinds, the industry saw moderate growth in current value terms, supported by sustained demand across several categories. The strengthening of domestic consumption, combined with a resilient inbound tourism sector, continued to underpin sales of luxury goods.

This Luxury Goods in Poland report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affluent domestic consumers and inbound tourists drive growth in experiential luxury
  • Global chains continue to invest in local market
  • Rising demand for bespoke luxury experiences as part of personalisation trend
PROSPECTS AND OPPORTUNITIES
  • Luxury travellers set to drive demand for experiential hospitality offerings
  • Major hotels set to further expand in Poland
  • Luxury hotels to adopt sustainable practices for eco-conscious travellers
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERFINE WINES/CHAMPAGNE AND SPIRITS IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation helps drive demand for luxury spirits in Poland
  • Smaller producers continue to dominate with local wineries coming to the fore
  • Channel expansion essential for wider reach
PROSPECTS AND OPPORTUNITIES
  • Authenticity and craftmanship to become increasingly important factors in consumers’ purchasing decisions
  • Luxury brands to focus on heritage and innovation to appeal to affluent consumers
  • Growing demand for premium drinks to drive home consumption trend
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPREMIUM AND LUXURY CARS IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for sustainable luxury cars supported by government initiatives
  • Tech advancements and customisation important features for consumers
  • German car brands retain dominance of competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Growing demand for luxury vehicles to be driven by consumer affluence
  • Premium and luxury car brands to adopt electric and sustainable technologies
  • Rising demand for smart features and customisation
CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPERSONAL LUXURY IN POLANDKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Designer apparel and footwear (ready-to-wear)
  • Luxury eyewear
  • Luxury jewellery
  • Luxury leather goods
  • Luxury wearables electronics
  • Luxury timepieces
  • Luxury writing instruments and stationery
  • Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Rising demand for sustainable personal luxury to help drive future growth
  • Luxury brands to adopt transparency initiatives to instil trust in consumers
  • Rising demand for personal luxury to drive market expansion and e-commerce sales
CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2020-2025
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
  • Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER