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Luxury Goods in Poland

  • ID: 2586922
  • Report
  • January 2020
  • Region: Poland
  • 74 pages
  • Euromonitor International
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The continual increase in the number of affluent Poles, leading to ongoing growth in the number of high net worth individuals in the country, continued to drive positive current value growth for luxury goods in 2019. This trend was supported by a positive economic environment which resulted in lower unemployment levels and rising disposable incomes, which instilled a greater sense of confidence in local consumers and influenced their purchasing habits.

The Luxury Goods in Poland report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables
  • Executive Summary
  • Luxury Goods Continues To Be Supported by Rising Affluence Amongst Higher Number of Poles
  • the Displaying of One's Social Status and the Desire for Luxury Experiences Are Two Notable Trends That Drive Sales of Luxury Goods in Poland
  • Global Brands Dominate Luxury Goods, Appreciated for Their Long-standing Reputations and Heritage
  • Brands Begin To Take More of An Omni-channel Approach To Sales
  • Despite Slowdown in Current Value Growth for Forecast Period Influenced by Premium and Luxury Cars, More Affordable Luxury Goods Will Record Stronger Performances
  • Market Indicators
  • Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019
  • Market Data
  • Table 2 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Increasing Wealth Leads To Desire for Luxury Experience
  • Personal Attention in High-end Boutiques Adds To Entire Experience When Purchasing Luxury Goods
  • Increasing Tourism Leads To Demand for Certain Quality Standards
  • Competitive Landscape
  • Renovation and New Openings Likely Over Forecast Period To Cater To Increasing Demand for Luxury Hotels
  • Fine Dining Experience Likely To Develop Further Within Luxury Hotels
  • Wellness Tourism Leads To Expansion of Luxury Resorts Outside of the Cities
  • Category Data
  • Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
  • Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
  • Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
  • Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Growing Demand for Luxury Hotels To Increase, Encouraging Higher Numbers of Outlets Over the Forecast Period
  • Healthy Growth in Tourist Numbers Helps To Support Higher Current Value Sales
  • Varying Demands of Different Demographics Regarding Luxury Hotel Experience
  • Competitive Landscape
  • Consolidated Landscape But Upgrading and Rebranding Could Offer Potential for Further Competition
  • Smaller Cities Can Also Attract Big Names Within Luxury Hotels
  • Radisson Hotel Group Collaboration Will Lead To Expansion in Polish Resorts
  • Category Data
  • Table 16 Sales in Luxury Hotels: Value 2014-2019
  • Table 17 Sales in Luxury Hotels: % Value Growth 2014-2019
  • Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
  • Table 19 NBO Company Shares in Luxury Hotels: % Value 2014-2018
  • Table 20 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
  • Table 21 Forecast Sales in Luxury Hotels: Value 2019-2024
  • Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Increasing Affluence and Interest in Global Trends Supports Stable Demand for Fine Wines/champagne and Spirits
  • Luxury Whiskies Retains Dominance As Premium Drink in Poland
  • Millennials Expand Target Audience, Increasingly Focusing on Quality Over Quantity
  • Competitive Landscape
  • Wyborowa's Leadership Supported by Wide Product Portfolio, Driven by Luxury Whiskies
  • Cedc International Hopes To Improve Performance by Expanding Its Product Offer
  • Consumers Appreciate Specialist Advice, But Internet Retailing Continues To Record Strong Performance
  • Category Data
  • Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
  • Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
  • Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
  • Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
  • Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
  • Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
  • Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Premium and Luxury Cars Target Different Consumer Groups
  • Luxury Suvs and Crossovers Gaining in Popularity for Practicality
  • Further Slowdown Expected Over Forecast Period, With Category Impacted by Regulatory Changes
  • Competitive Landscape
  • Further Consolidation Amongst Leading Premium Brands
  • High Value Growth for Prestigious Brands, But Suv Models Gaining in Popularity
  • Declining Sales for Tesla, But Brand May Receive A Boost Following Planned Logistical Improvements
  • Category Data
  • Table 30 Sales of Premium and Luxury Cars: Value 2014-2019
  • Table 31 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
  • Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
  • Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
  • Table 34 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Personal Luxury's Growth Driven by Expanding Consumer Base, Supported by Positive Economy and Disposable Incomes
  • Strong Brand Heritage Is Important To Many Consumers of Personal Luxury
  • Stronger Growth Predicted for Personal Luxury Driven by Ongoing Development of Luxury Brands in the Country
  • Competitive Landscape
  • Personal Luxury Remains Highly Fragmented, Led by Kering and Its Diverse Portfolio
  • Growing Demand for Personal Luxury in Poland Is Gradually Encouraging Brands To Invest in Their Own Stores in the Country
  • Consistent Share Gain for Internet Retailing As Brands Increasingly Take Omnichannel Approach To Sales
  • Category Data
  • Table 36 Sales of Personal Luxury by Category: Value 2014-2019
  • Table 37 Sales of Personal Luxury by Category: % Value Growth 2014-2019
  • Table 38 NBO Company Shares of Personal Luxury: % Value 2014-2018
  • Table 39 LBN Brand Shares of Personal Luxury: % Value 2015-2018
  • Table 40 Distribution of Personal Luxury by Format: % Value 2014-2019
  • Table 41 Forecast Sales of Personal Luxury by Category: Value 2019-2024
  • Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Strengthening Performance Supported by Increasing Disposable Incomes and Aspirational Consumers
  • Luxury Brands Increasingly Understand Importance of Investing in Poland Due To Strong Growth Potential of the Market
  • Millennials Drive Demand for More Unique Or Smaller Luxury Brands
  • Competitive Landscape
  • Pvh Corp Gains Leadership in Highly Fragmented and Competitive Landscape
  • Due To Small Size of Category, Most Luxury Brands Still Rely on A Presence Through Boutiques Within Luxury Department Stores
  • Potential of Category in Poland Likely To Lead To Higher Number of Brands Being Launched
  • Category Data
  • Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
  • Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
  • Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
  • Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
  • Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
  • Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Ongoing Demand for Luxury Eyewear, Purchased by Both Affluent and Aspirational Consumers for Style and Status
  • Luxury Sun Glasses Continues To Gain in Popularity With Consumers Highly Influenced by Global Fashion Trends
  • Variety of Trends To Influence Stronger Demand for Luxury Eyewear Over Forecast Period
  • Competitive Landscape
  • Highly Competitive Landscape for Luxury Eyewear, With Small Players Holding Largest Combined Value Share
  • Differing Preferences Amongst the Genders
  • Wide Use of Marketing for Luxury Eyewear
  • Category Data
  • Table 50 Sales of Luxury Eyewear by Category: Value 2014-2019
  • Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
  • Table 52 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
  • Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
  • Table 54 Distribution of Luxury Eyewear by Format: % Value 2014-2019
  • Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
  • Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consistently Strong Growth for Luxury Jewellery, Supported by Expanding Target Audience
  • Women Continue To Dominate in Terms of Demand
  • Younger Consumers Look To Affordable Luxury Jewellery To Distinguish Themselves From Their Peers
  • Competitive Landscape
  • Highly Fragmented Environment, Led by Established Global Brands
  • Multi-brand Chains Offer Wide Selection While Local Retailers Attempt To Compete With Their Own Collections
  • Brand Heritage Important Strategy Used To Attract Consumers
  • Category Data
  • Table 57 Sales of Luxury Jewellery by Category: Value 2014-2019
  • Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
  • Table 59 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
  • Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
  • Table 61 Distribution of Luxury Jewellery by Format: % Value 2014-2019
  • Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
  • Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Declining Unit Prices Drives Stronger Volume Demand in 2019
  • Luxury Travel Goods Remains Strongly-performing Niche Driven by Well-travelled Affluent Poles
  • Further Strong Growth Predicted Over Forecast Period Supported by Increasing Affluence and Desire To Own Prestigious Global Brands
  • Competitive Landscape
  • Fragmented Competitive Landscape Led by Well-known Global Brands
  • Hermès Opens First Branded Boutique in Warsaw
  • Poles Prefer To Visit Store-based Outlets To Feel Luxury Leather Goods, But Internet Retailing Continues To Gain Share
  • Category Data
  • Table 64 Sales of Luxury Leather Goods: Value 2014-2019
  • Table 65 Sales of Luxury Leather Goods: % Value Growth 2014-2019
  • Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
  • Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
  • Table 68 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
  • Table 69 Forecast Sales of Luxury Leather Goods: Value 2019-2024
  • Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024
  • Prospects
  • Headlines
  • Prospects
  • Rising Demand for Timepieces, Supporting Demand for Both Mass and Luxury Models
  • Men's Luxury Timepieces Continues To Dominate Sales Supported by Perception of Status and Success, Especially in the Business Environment
  • Younger Men Offer Emerging Consumer Group
  • Competitive Landscape
  • Fragmented Competitive Landscape Lead by Prestigious Global Brands
  • Improving Sales for Rolex Supported by Greater Visibility Through Exclusive Outlets
  • Smaller Polish Brand Hopes To Attract Consumers Through the Use of Social Media and Highlighting Its Heritage
  • Category Data
  • Table 71 Sales of Luxury Timepieces by Category: Value 2014-2019
  • Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
  • Table 73 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
  • Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
  • Table 75 Distribution of Luxury Timepieces by Format: % Value 2014-2019
  • Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
  • Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Strong Growth for Niche, Driven by Desire To Own Exclusive and Prestigious Fountain Pens
  • Expensive Limited Editions Attract Serious Collectors
  • Brand Heritage and Craftmanship Important Purchasing Criteria for Consumers of Luxury Fountain Pens
  • Competitive Landscape
  • Montblanc Retains Convincing Leadership But Comes Under Pressure From Increasing Number of Smaller Brands Entering the Category
  • Limited Editions Attract Affluent Collectors But Availability Is Brief
  • Category Too Small To Justify Own Stores for Many Brands, While Internet Retailing Gains Ground, Acting As Showcase for Full Range of Products
  • Category Data
  • Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
  • Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
  • Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
  • Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
  • Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
  • Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
  • Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Super Premium Skin Care Continues To Record Most Dynamic Performance
  • Super Premium Fragrances Holds Highest Value Share, Appealing To Both Genders
  • Local Consumers Appreciate the Purchasing Experience and Personal Attention When Choosing Super Premium Beauty and Personal Care
  • Competitive Landscape
  • Leading Brands Lose Ground To New Entries in Fragmented Competitive Landscape
  • Despite Dominance of Health and Beauty Specialist Retailers, Internet Retailing Continues To Rapidly Gain Share
  • Strong Performance for L'Oréal Polska Despite Uncertainty Over Its Colour Cosmetics Brand in Poland
  • Category Data
  • Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
  • Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
  • Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
  • Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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