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Luxury Goods in Poland

  • ID: 2586922
  • Report
  • Region: Poland
  • 68 pages
  • Euromonitor International
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The most important factor driving the development of luxury goods in Poland is an ongoing rise in the number of affluent consumers. This is naturally linked to economic growth, which is being driven mainly by rising consumption. According to the country’s Central Statistical Office, GDP in Poland grew by 4.6% in 2017. While the Polish population as a whole is becoming richer, the number of affluent Poles is growing rapidly.

The Luxury Goods in Poland report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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LUXURY GOODS IN POLAND

List of Contents and Tables
Executive Summary
Sales of Luxury Goods Being Driven by the Growing Number of Affluent Poles
Desire for Social Recognition Fuels Demand for Luxury Goods
Luxury Goods Continues To Be Dominated by Global Brands
Traditional Store-based Outlets Dominate Sales But An Omni-channel Approach Is Becoming Standard
Luxury Goods in Poland Expected To Perform Very Well Over the Forecast Period
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2013-2018
Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth Driven by An Increase in Number of Business and Foreign Tourists
Luxury Hotels in Poland An Underdeveloped Category When Compared To Western European Countries
Personalisation and A Unique Client Experience the Key To Further Growth
Competitive Landscape
Starwood Hotels & Resorts Worldwide Remains the Leading Player
the Role of Boutique Hotels Is Growing
Online Services and Booking Platforms Provide Increasing Competition
Category Data
Table 10 Sales in Luxury Hotels: Value 2013-2018
Table 11 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 12 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 13 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 14 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 15 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 16 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023
Headlines
Prospects
Polish Consumers Are Shifting Towards More Sophisticated Alcoholic Drinks
Whiskies Remain the Most Fashionable Drinks, Particularly Premium Variants
Strong Growth Potential for Premium Spirits in Poland
Competitive Landscape
Premium Alcoholic Drinks Becoming More Widely Available
Consumers Are Looking for Novel Products
Category Data
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Consumer Wealth Drives Interest in Luxury Cars
High-end Cars Remain the Preferred Type of Luxury
Further Strong Growth Predicted for Luxury Cars Over 2018-2023
Competitive Landscape
Daimler Remains the Category Leader
Premium Cars Available From Stock While Consumers Have To Wait for Luxury Cars
Regulatory Changes Could Weaken Growth
Category Data
Table 24 Sales of Luxury Cars: Value 2013-2018
Table 25 Sales of Luxury Cars: % Value Growth 2013-2018
Table 26 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 27 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 28 Forecast Sales of Luxury Cars: Value 2018-2023
Table 29 Forecast Sales of Luxury Cars: % Value Growth 2018-2023
Headlines
Prospects
Rising Number of Wealthy Poles Drives Demand for Personal Luxury Goods
Fashion Dictates Trends But Prestige and Tradition Also Count
Personal Luxury Offers Further Strong Growth Potential Over the Forecast Period
Competitive Landscape
Kering Remains the Leading Player in Personal Luxury
the Importance of Multi-brand Stores
Consumers Demand the Highest Standards of Service and An Individual Approach To Their Needs
Category Data
Table 30 Sales of Personal Luxury by Category: Value 2013-2018
Table 31 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 33 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 34 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 35 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023
Headlines
Prospects
Category Growth Driven by An Increase in the Number of Affluent Poles
Rising Demand for Apparel From Small Local Designers
Bright Outlook for Designer Apparel and Footwear
Competitive Landscape
Kering Remains the Clear Category Leader
International Players Remain Dominant
the Internet Is Driving Interest in Luxury Brands
Category Data
Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 37 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 39 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 40 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 42 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Affluence Drives Demand for Luxury Eyewear
Sunglasses the Fastest Growing Category
Bright Outlook for Luxury Eyewear Over the Forecast Period
Competitive Landscape
Luxottica Remains the Clear Category Leader
Eyewear Has Become An Essential Accessory
Traditional Stores Remain the Most Important Distribution Outlets But Online Sales Are Growing
Category Data
Table 43 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 44 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 46 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 47 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 48 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 49 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Driven by Rising Affluence
Consumer Awareness of Luxury Brands Is Increasing
Bright Outlook for Luxury Jewellery Over the Forecast Period
Competitive Landscape
Kering Remains the Leading Player in A Fragmented Category
Multi-brand Stores Lead Distribution
Jewellery Largely Remains the Domain of Women
Category Data
Table 50 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 51 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 53 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 54 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 55 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 56 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Economic Climate Supports Category Growth
Sales Driven by An Increase in the Number of Both Business and Leisure Trips
Luxury Leather Goods Expected To Continue To Perform Well
Competitive Landscape
Kering Remains the Leading Player
Store-based Outlets Dominate Sales
Category Continues To Be Dominated by Products for Women Although Luxury Leather Goods Targeted at Men Are Also Growing
Category Data
Table 57 Sales of Luxury Leather Goods: Value 2013-2018
Table 58 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 59 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 60 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 61 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 62 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 63 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Affluent Consumers Seek Elegant Watches
Luxury Timepieces Becoming An Essential Item for Businessman
Robust Performance Expected From Luxury Timepieces Over the Forecast Period
Competitive Landscape
LVMH Moët Hennessy Louis Vuitton Leads A Fragmented Category
Multi-brand Stores Lead Distribution
Men's Luxury Timepieces Dominate Sales
Category Data
Table 64 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 65 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 67 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 68 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 69 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 70 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales Continue To Grow Despite Ongoing Digitisation
Quality of Workmanship and Brand Heritage Remain Crucial
Further Strong Growth Anticipated Over the Forecast Period
Competitive Landscape
Montblanc International Remains the Category Leader
Store-based Outlets Dominate Sales
Increasing Importance of Business Customers
Category Data
Table 71 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 72 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 73 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 74 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 75 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 76 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023
Headlines
Prospects
Sales Driven by Rising Consumer Affluence
Consumers Expect the Highest Level of Service
Further Solid Growth Predicted Over the Forecast Period
Competitive Landscape
Chanel Remains the Leading Player
Multi-brand Stores Lead Distribution But Concept Stores Are Emerging
Super Premium Fragrances Remains the Largest Category
Category Data
Table 78 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 79 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 81 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 82 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 83 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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