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Super Premium Beauty and Personal Care in Turkey

  • ID: 2586963
  • Report
  • January 2020
  • Region: Turkey
  • 17 pages
  • Euromonitor International
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While a decrease was observed in domestic customers, there was an overall growth in super premium beauty and personal care, boosted by sales from tourists. As prices increase in 2019, often by over a quarter, domestic customers were less incentivised to purchase items, with retailers such as Harvey Nichols running short discount campaigns in a bid to retain sales.

The Super Premium Beauty and Personal Care in Turkey report offers a comprehensive guide to the size and shape of the Super Premium Beauty and Personal Care market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Super Premium Beauty and Personal Care retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Other Super Premium Beauty and Personal Care, Super Premium Colour Cosmetics, Super Premium Fragrances, Super Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Super Premium Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables
  • Headlines
  • Prospects
  • A Decrease in Value Sales From Domestic Customers was Offset by An Increase in Sales From Tourists
  • Players Focus on Eco-friendly Credentials To Respond To the Demand of Consumers
  • Luxury Cosmetic Players Keep Costs Affordable To Retain Consumers
  • Competitive Landscape
  • L'Oréal Groupe Avoids Passing on Costs To Consumers, in Favour of Maintaining High Levels of Value Sales
  • Boyner Ran A Cosmetic Campaign, Offerings High Discounts and Promotions on Well-known Luxury Players
  • Digital Promotion and E-commerce Is on the Rise, However, Online Counterfeit Items Are A Threat To Sales
  • Category Data
  • Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
  • Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
  • Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
  • Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Despite A Decline in Growth, the Increase in Tourism, the Rise of Men's Apparel and the Opening of New Luxury Stores, Positively Benefited Luxury Goods
  • the Growing Health and Wellness Trend, Customisation and A Desire for Co-ordinated Outfits Shapes Luxury Offerings
  • Luxury Car Players Led the Landscape, As Competitors Launch Limited-edition Products To Gain Value Share
  • Store-based Retailing Remains the Dominant Distribution Channel, However, Internet Purchases Are on the Rise
  • Growth Is Predicted To Increase Over the Forecast Period, Driven by Women in the Workforce and Growth of Luxury Cars
  • Market Indicators
  • Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
  • Market Data
  • Table 9 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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