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Luxury Goods in Turkey

  • ID: 2587124
  • Report
  • Region: Turkey
  • 73 pages
  • Euromonitor International
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Despite a number of political and economic difficulties over the review period, luxury goods in Turkey continued to record positive current value growth in 2018. The opening of new luxury hotels and shopping malls benefited the wider market. Moreover, the young population generally remained highly receptive to lifestyle trends, with popular magazines having a strong focus on celebrities’ luxury spending.

The Luxury Goods in Turkey report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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LUXURY GOODS IN TURKEY

List of Contents and Tables
Executive Summary
Growth Continues Despite Unfavourable Developments
Signs of Changing Preferences
New Luxury Brands Continue To Enter the Turkish Market
Internet Retailing A Promising Channel
Further Growth Expected Over the Forecast Period
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2013-2018
Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
the Health and Wellness Trend Benefits Luxury Hotels
Turkey Welcoming An Increasing Number of Chinese Tourists
Average Occupancy Rate and Room Rate for Luxury Hotels Starting To Increase
Competitive Landscape
New Luxury Hotel Openings and Investments Continue
Further Ban on Booking Platforms on the Horizon
Competition From Smaller Boutique Hotels Intensifies
Category Data
Table 10 Sales in Luxury Hotels: Value 2013-2018
Table 11 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 12 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 13 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 14 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 15 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 16 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023
Headlines
Prospects
Political Environment Impacts Fine Wines/champagne and Spirits
Higher Unit Prices
Manufacturers Focus on Higher Quality Products
Competitive Landscape
Fine Wines/champagne and Spirits Remains A Fairly Fragmented Category
Advertisements for Alcoholic Drinks Are Banned in Turkey
Duty Free Shops and Purchases Abroad Remain A Threat
Category Data
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Headlines
Prospects
Category Growth Driven by Suvs
New Trends in Luxury Cars in Turkey
Luxury Car Makers Expand Their Operations in Turkey
Competitive Landscape
Mercedes-benz Remains the Leading Player in Luxury Cars in Turkey
New Retail Concepts
Second-hand Luxury Car Market Continues To Be A Threat
Category Data
Table 24 Sales of Luxury Cars: Value 2013-2018
Table 25 Sales of Luxury Cars: % Value Growth 2013-2018
Table 26 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 27 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 28 Forecast Sales of Luxury Cars: Value 2018-2023
Table 29 Forecast Sales of Luxury Cars: % Value Growth 2018-2023
Headlines
Prospects
Growth of Personal Luxury Driven by Millennials and Digitalisation
Brandalism - An Appetite for Disruption
Challenges To Growth
Competitive Landscape
Luxottica Remains the Leading Player in Personal Luxury
Strong Competition Between Well-known Luxury Brands
Leading Brands Benefit From the Opening of New Outlets in 2018
Category Data
Table 30 Sales of Personal Luxury by Category: Value 2013-2018
Table 31 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 33 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 34 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 35 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023
Headlines
Prospects
Designer Goods for Men Becoming A Growth Driver
Turkey Has Successfully Positioned Itself As Both A Manufacturing and Design Hub
Designer-brand Collaborations Continue
Competitive Landscape
Boyner Decides To Cancel Beymen Ipo Due To Weak Demand
the Most Frequently Used Advertising and Promotional Tools
Chanel Increasingly Focusing on Social Media
Category Data
Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 37 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 39 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 40 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 42 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023
Headlines
Prospects
Women's Luxury Sunglasses Continues To Perform Well
Optical Shops Remain the Leading Distribution Channel
Counterfeit Products A Major Threat
Competitive Landscape
Luxottica Remains the Clear Category Leader
Change in the Competitive Environment
Promotional and Marketing Activities for Luxury Eyewear
Category Data
Table 43 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 44 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 46 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 47 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 48 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 49 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Costume Jewellery Continues To Outperform Luxury Fine Jewellery
Women Remain the Key Purchasers of Jewellery in Turkey
Affordable Luxury Helps To Drive Growth
Competitive Landscape
New Brands Continue To Enter the Turkish Market
Ethical Issues Growing in Importance
Success of Domestic Luxury Jewellery
Category Data
Table 50 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 51 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 53 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 54 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 55 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 56 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023
Headlines
Prospects
Women's Luxury Bags and Small Leather Goods Continues To Perform Particularly Well
Signs of Shifting Preferences
Trends in Luxury Travel Goods
Competitive Landscape
LVMH Moët Hennessy Louis Vuitton Leads the Category
Counterfeit Bags and Luggage A Major Cause for Concern
Affordable Luxury Brands Posting Strong Growth
Category Data
Table 57 Sales of Luxury Leather Goods: Value 2013-2018
Table 58 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 59 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 60 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 61 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 62 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 63 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023
Headlines
Prospects
Blurring the Lines
Buying Behaviour of Turkish Consumers
Luxury Wearables Continues To Evolve
Competitive Landscape
the Most Coveted Brands in Luxury Portable Consumer Electronics
Bankruptcy of Vertu
Introduction of New Luxury Wearables Leads To Increased Competition
Category Data
Table 64 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 65 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 67 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 68 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 70 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023
Headlines
Prospects
Millennials Attracted To Luxury Swiss Watch Brands
Launch of Luxury Watches for Women
Affordable Luxury Is on the Rise
Competitive Landscape
Free-floating Swiss Franc Results in Tighter Profit Margins
Many Anniversaries To Celebrate
2018 Fifa World Cup Supports Sales of Luxury Timepieces
Category Data
Table 71 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 75 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023
Headlines
Prospects
Buying Behaviour of Turkish Consumers
Heavy Usage of Electronic Devices A Major Threat To the Category
Non-grocery Specialists Dominate Sales Although Internet Retailing Continues To Gain Ground
Competitive Landscape
Montblanc Remains the Leading Brand
Rising Popularity of Limited Edition Writing Instruments
Competition From Non-luxury Brands Intensifies
Category Data
Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023
Headlines
Prospects
Millennials the Key Drivers of Super Premium Beauty and Personal Care
Super Premium Beauty and Personal Care Products for Men Will Continue To Support Growth
Competitive Landscape
Digital Marketing Is on the Rise
Galeries Lafayette Drives Demand for Premium Beauty
Super Premium Colour Cosmetics Benefit From the Entry of Fashion Brands
Category Data
Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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