+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Luxury Goods in Turkey

  • PDF Icon

    Report

  • 39 Pages
  • July 2022
  • Region: Turkey
  • Euromonitor International
  • ID: 2587124
After the sharp slowdown seen at the start of the COVID-19 pandemic, sales of luxury goods continued to show signs of recovery in 2022. Sales of personal luxury have been boosted by the reopening of stores and the progression of the country’s COVID-19 vaccination programme, coupled with the easing of public health restrictions. As consumers start to lead more active lives outside the home they have started to invest in designer apparel and footwear (ready-to-wear), luxury eyewear and super premi...

The Luxury Goods in Turkey report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LUXURY GOODS IN TURKEY

EXECUTIVE SUMMARY
  • Luxury goods in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2017-2022
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN TURKEY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Luxury hotels sees dynamic growth
  • New luxury hotels continue to open in 2022
  • New luxury fine dining venues
PROSPECTS AND OPPORTUNITIES
  • Experiential luxury looks set for a bright future but economic challenges remain
  • Investments in exclusive luxury residences will continue
  • Growing demand for sustainable tourism
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027
FINE WINES/CHAMPAGNE AND SPIRITS IN TURKEY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Retail volume sales return to growth as restrictions are lifted
  • Competition in fine wines/Champagne and spirits remains fragmented
  • Shift towards home consumption supports rising interest in cocktails
PROSPECTS AND OPPORTUNITIES
  • More high-end acquisitions are expected
  • The digital landscape set to have a growing influence despite ban on e-commerce sales
  • Inflation and tax hikes expected to constrain volume growth
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027
PREMIUM AND LUXURY CARS IN TURKEY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Premium and luxury cars suffering from supply issues
  • Economic uncertainty negatively impacting demand for premium and luxury cars
  • Electric models continue gaining ground in premium and luxury cars
PROSPECTS AND OPPORTUNITIES
  • Positive outlook in the short term
  • Tesla plans to finally make its official entry into Turkey in 2022
  • Leasing services expected to constrain growth
CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027
PERSONAL LUXURY IN TURKEY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Designer apparel and footwear (ready-to-wear)
  • Luxury eyewear
  • Luxury jewellery
  • Luxury leather goods
  • Luxury wearables
  • Luxury timepieces
  • Luxury writing instruments and stationery
  • Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Personal luxury brands are likely to focus on developing timeless pieces rather than seasonal ranges
  • Interest in products with stronger sustainability credentials set to increase
  • Efforts to target younger consumers expected to intensify
CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2017-2022
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
  • Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027