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Consumer Health in Italy

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    Report

  • 117 Pages
  • September 2022
  • Region: Italy
  • Euromonitor International
  • ID: 2595815
Consumer health is expected to record steady single-digit growth in current value terms in 2022, continuing the positive trend recorded in 2021. Most categories are set to see a full recovery from the negative impact of the COVID-19 crisis and sales should return to pre-pandemic levels. Improvements in 2022 are mostly linked to the easing of restrictions and the revival of more normal lifestyles, with Italians feeling less concerned about COVID-19.

The Consumer Health in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional , OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2017-2022
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Analgesics benefit from the higher circulation of cold and flu, as restrictions are lifted
  • Analgesics sees fewer product launches as a result of the health emergency and rising production costs
  • Topical analgesics benefits from a return to more active lifestyles
PROSPECTS AND OPPORTUNITIES
  • Return to more hectic lifestyles should benefit sales
  • Fast acting and convenience remain the main drivers of growth
  • Growing self-medication culture should benefit sales
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2017-2022
  • Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
  • Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
  • Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
  • Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cold and flu make their comeback in 2022
  • Recovery seen in most categories with pharyngeal preparations the big winner
  • Allergies return and sales rise as masks come off
PROSPECTS AND OPPORTUNITIES
  • Further recovery expected in the short-term but increased uptake of flu vaccine could undermine sales growth
  • Herbal/traditional products could threaten sales of standard OTC cough, cold and allergy (hay fever) remedies
  • Antihistamines/allergy remedies (systemic) set to benefit from rise in allergy sufferers
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Strong growth expected as restrictions continue to ease
  • Antacids set to flourish as consumers return to eating out more
  • Demand of laxatives drops as consumers return to more active lifestyles
PROSPECTS AND OPPORTUNITIES
  • Digestive remedies to remain dynamic overall
  • A growing focus on prevention may curb growth
  • Herbal/traditional digestive remedies set to drive growth
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • A return to more active lifestyles boosts growth in 2022
  • More outdoor activities benefit Topical Germicidals/Antiseptics
  • Vaginal antifungals continues its recovery
PROSPECTS AND OPPORTUNITIES
  • Maturity will likely curb the category’s development
  • Declining birth rates threaten sales of nappy (diaper) rash treatments
  • Hair loss a growing industry
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2017-2022
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Growing competition from heated tobacco and e-cigarettes
  • Number of smokers on the rise again, reversing the trend seen in the pandemic
  • New flavour adds novelty to other NRT as Johnson & Johnson retains its dominant position
PROSPECTS AND OPPORTUNITIES
  • Competition from smoking alternatives will continue to hinder sales
  • Innovation may help stimulate growth in an increasingly mature category
  • Government expected to invest in tackling the rise in smoking prevalence, but will this benefit NRT smoking cessation aids?
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales of sleep aids benefiting from an uncertain world
  • Women suffer the most from sleep disorders
  • Vicks ZzzQuil Natura continues on its rise to prominence in 2022 with further investment in marketing and new product development
PROSPECTS AND OPPORTUNITIES
  • Sleep aids growth will be sustained by focus on prevention
  • Increasing time spent on smartphones will benefit the category
  • Sleep aids set to see further innovation
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2017-2022
  • Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
  • Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
WOUND CARE IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sticking plasters/adhesive bandages benefits from a return to more active lifestyles
  • Sales of gauze, tape and other wound care set to return to pre-COVID-19 levels
  • Price-sensitivity increases in wound care as unit prices rise
PROSPECTS AND OPPORTUNITIES
  • Volume sales likely to remain flat due to high level of maturity
  • Pharmacies and grocery retailers will remain the key channels for wound care
  • Price sensitivity likely to remain high as the cost of living increases
CATEGORY DATA
  • Table 50 Sales of Wound Care by Category: Value 2017-2022
  • Table 51 Sales of Wound Care by Category: % Value Growth 2017-2022
  • Table 52 NBO Company Shares of Wound Care: % Value 2018-2022
  • Table 53 LBN Brand Shares of Wound Care: % Value 2019-2022
  • Table 54 Forecast Sales of Wound Care by Category: Value 2022-2027
  • Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Vitamin C seeing more constrained growth in 2022 as COVID-19 fears soften
  • Multivitamins set to benefit from the rising number of cases of cold and flu
  • Vitamin B benefiting from energy boosting properties
PROSPECTS AND OPPORTUNITIES
  • A more holistic approach to health should support growth in vitamins
  • E-commerce still offers plenty of potential for growth thanks to its convenience and value
  • Innovation should help to sustain value growth
CATEGORY DATA
  • Table 56 Sales of Vitamins by Category: Value 2017-2022
  • Table 57 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 58 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 59 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 60 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 61 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Probiotics recovery key to category growth
  • Boosting the immune system remains important, but not a priority
  • Mood/relaxing dietary supplements rise to prominence due to anxiety and sleep problems
PROSPECTS AND OPPORTUNITIES
  • Dietary supplements set to benefit from new ingredients and targeted formulas
  • Demand for energy boosting dietary supplements set to rise as consumers return to busier lifestyles
  • Beauty supplements likely to be the subject of innovation
CATEGORY DATA
  • Table 63 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 64 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 65 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 66 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 67 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 68 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Meal replacement benefits from a return to more normal lifestyles
  • Meal replacement sales suffering from growing financial pressures
  • Herbalife maintains its healthy lead but faces new competition
PROSPECTS AND OPPORTUNITIES
  • Rising overweight and obesity rates should support sales but growth is threatened by economic uncertainty and a switch to healthier diets
  • Weight loss supplements set to continue struggling
  • The growing popularity of protein will continue to benefit meal replacements
CATEGORY DATA
  • Table 70 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
  • Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
  • Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
  • Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sports nutrition returning to pre-COVID-19 sales levels
  • Supply challenges leading to rising prices
  • Sports nutrition remains highly fragmented
PROSPECTS AND OPPORTUNITIES
  • Growing focus on health and wellness should help to sustain growth
  • Sports non-protein products and sports protein powder set for strong growth
  • Plant-based protein an evolving trend
CATEGORY DATA
  • Table 76 Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 77 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Table 78 NBO Company Shares of Sports Nutrition: % Value 2018-2022
  • Table 79 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
  • Table 80 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
  • Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sales of herbal/traditional digestive remedies boosted by consumers returning to foodservice outlets
  • The return of cold/flu boosts sales of herbal/traditional cough, cold and allergy (hay fever) remedies
  • Sales of herbal/traditional sleep aids benefiting from social, economic and political uncertainty
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional products likely to present growing competition to standard OTC products
  • Innovation should help to sustain value growth
  • Herbal/traditional dietary supplements facing increasing rivalry from standard alternatives
CATEGORY DATA
  • Table 82 Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
  • Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
  • Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return of flu and intestinal viruses supports recovery
  • Paediatric vitamins and dietary supplements remain popular
  • Paediatric analgesics remains the most important category
PROSPECTS AND OPPORTUNITIES
  • A positive outlook for paediatric consumer health as life gradually returns to normal
  • Paediatric vitamins and dietary supplements set to benefit from new product launches
  • Sales of paediatric consumer health likely to suffer due to falling birth rates
CATEGORY DATA
  • Table 88 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 90 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 91 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
  • Table 92 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
  • Table 93 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 94 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
EYE CARE IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Eye care continues to benefit from high exposure to digital screens
  • Standard eye care remains a fragmented landscape led by domestic players
  • Allergy care on the path to recovery as restrictions are eased
PROSPECTS AND OPPORTUNITIES
  • Digitalisation of society set to support sales
  • Ageing of the population will boost demand for standard eye care
  • Allergies set to impact a growing number of consumers, but competition from other products likely to be a barrier to growth
CATEGORY DATA
  • Table 95 Sales of Eye Care by Category: Value 2017-2022
  • Table 96 Sales of Eye Care by Category: % Value Growth 2017-2022
  • Table 97 NBO Company Shares of Eye Care: % Value 2018-2022
  • Table 98 LBN Brand Shares of Eye Care: % Value 2019-2022
  • Table 99 Forecast Sales of Eye Care by Category: Value 2022-2027
  • Table 100 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027