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Consumer Health in Italy

  • ID: 2595815
  • Report
  • Region: Italy
  • 93 pages
  • Euromonitor International
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Consumer health posted solid current value growth in Italy in 2018, driven by the increasing health-culture focusing on long-term health and prevention, a trend that particularly benefited vitamins and dietary supplements and herbal/traditional products. The increasing attention on wellness also boosted sales of sports nutrition, which benefited from an expanding consumer and the development of internet retailing.

The Consumer Health in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN ITALY

List of Contents and Tables
Executive Summary
Italians' Focus on Long-term Health and Prevention Ensures Steady Growth
An Increasingly Stressed and Ageing Population Is Shaping Consumer Health Demand
Domestic Herbal Specialist Aboca Continues To Gain Share in Italy
OTC Medicines Permitted for Retail Through Online Pharmacies
Positive Forecast Due To the Trend Towards Wellbeing and Self-medication
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Increasing Concerns Over Analgesics' Long-term Use and Side Effects Curb Growth
Italians Seek Gentler Alternatives and Increasingly Opt for Natural Remedies
Ketoprofen Benefits From Okitask's Performance
Competitive Landscape
Aziende Chimiche Riunite Angelini Benefits From High Brand Loyalty
Bayer Leverages Italians' Growing Demand for Natural Remedies
Category Data
Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Italians Affected by Increasing Levels of Stress and Sleep Disorders
Sleep Aids Appreciated for Offering A Gentle Solution To Improve Sleep
Rising Demand for Naturally Positioned Products
Competitive Landscape
Aboca Increases Its Lead Due To Consumers' Trust in Its Herbal Products
Domestic Companies Continue To Lead
Category Data
Table 19 Sales of Sleep Aids: Value 2013-2018
Table 20 Sales of Sleep Aids: % Value Growth 2013-2018
Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 23 Forecast Sales of Sleep Aids: Value 2018-2023
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
2017/2018's Virulent Cold Season and Allergies Boost Growth
Development of Category Depends on Flu Season
Growing Interest in Prevention and Natural Products Benefit Herbal/traditional Segment
Competitive Landscape
Gsk Consumer Healthcare Continues To Lead Thanks To Its Established Brands
Increasingly Blurred Positioning of Pharyngeal Preparations As Adult Mouth Care
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 27 Sales of Decongestants by Category: Value 2013-2018
Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales Growth Curbed by Maturity and Low Birth Rates
Hair Loss Treatments and Paediatric Dermatologicals Show Encouraging Growth
Increasing Focus on Prevention and Hygiene Hinder Antifungals
Competitive Landscape
Bayer's Popular Brands Continue To Gain Share in Italy
International Companies Continue To Lead
Category Data
Table 33 Sales of Dermatologicals by Category: Value 2013-2018
Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Being Driven by Hectic Modern Lifestyles That Lead To Stress-related Gastrointestinal Issues
Stress Levels Affect Digestion
Natural Products Remain Consumers' Priority, Favouring Herbal/traditional Digestive Remedies
Competitive Landscape
Sanofi Increases Its Lead Due To Its Brands Operating in Dynamic Antacids
Local Companies Continue To Gain Ground, Focusing on Convenience and Natural Positioning
Category Data
Table 40 Sales of Digestive Remedies by Category: Value 2013-2018
Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Digitalisation Drives Growth Within Eye Care
Naturally-positioned and Convenient Products in Strong Demand
Increasing Incidence of Eye Allergies Sustains Allergy Eye Care
Competitive Landscape
Domestic Players Maintain Their Lead
Aboca Continues To Expand
Category Data
Table 46 Sales of Eye Care by Category: Value 2013-2018
Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 50 NBO Company Shares of Eye Care: % Value 2014-2018
Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Number of Smokers Set To Remain Stable in Italy
E-cigarettes Will Continue To Be the Main Threat To Growth But To A Lesser Extent
Other Nrt Continues To Benefit From Their Convenience
Competitive Landscape
Johnson & Johnson Leads A Highly Concentrated Landscape
Innovation Heavily Affects Nrt Smoking Cessation Aids' Performance
Category Indicators
Table 54 Number of Smokers by Gender 2013-2018
Category Data
Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Polarisation Continues To Impact Wound Care
Peaks in Demand Dictated by Seasonality and Weather
Sticking Plasters/adhesive Bandages Set To Be the Most Resilient
Competitive Landscape
Domestic Players Increase Their Lead
Category Data
Table 62 Sales of Wound Care by Category: Value 2013-2018
Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Wound Care: % Value 2014-2018
Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Driven by Sports Nutrition Internet Sales
Rising Popularity of Online Sports Nutrition Retailers and Online Pharmacies
An Increasingly Sophisticated Demand and Product Offering
Competitive Landscape
Myprotein Leads An Increasingly Fragmented Landscape
Increasingly Specific Positioning Drives Growth
Category Data
Table 68 Sales of Sports Nutrition by Category: Value 2013-2018
Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Focus on Long-term Health and Prevention Drives Growth
Growth To Slow Due To High Penetration Level
Demand for Specific Positioning Increasingly Impacts Dietary Supplements
Competitive Landscape
Sanofi Maintains Lead, Followed by Dynamic Herbal Specialist Aboca
Main Brands Set To Benefit As Italy Opens Up To Corporate Ownership in Pharmacies
Category Data
Table 74 Sales of Dietary Supplements by Category: Value 2013-2018
Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Vitamins Benefit From the Growing Health Culture Focusing on Prevention
Growth To Slow Due To High Level of Penetration
Increasing Product Segmentation Drives Growth
Competitive Landscape
Bayer and Pfizer Benefit From Brand Segmentation
Private Label Is Strongest Performer Among Domestic Companies
Category Data
Table 82 Sales of Vitamins by Category: Value 2013-2018
Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 85 NBO Company Shares of Vitamins: % Value 2014-2018
Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Obesity Concerns in Italy
Competition From Alternative Weight Loss Methods Curbs Growth
Meal Replacement's Growth Driven by Naturally Positioned Products
Competitive Landscape
Herbalife Continues To Increase Its Lead
Pesoforma and Enervit Protein Have Strong Presence in Grocery Retailers
International Companies Dominate OTC Obesity and Supplement Nutrition Drinks
Category Data
Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Boosted by Italians' Increasing Interest in Alternative Medicines
Product Offering That Continues To Expand
Herbal/traditional Products Poses Increasing Competition To Standard OTC
Competitive Landscape
Aboca Continues To Lead Increasingly Fragmented Category
Main Brands Set To Benefit As Italy Opens Up To Corporate Ownership in Pharmacies
Category Data
Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Falling Birth Rates Continue To Limit Sales Development
Growth Driven by Paediatric Vitamins and Dietary Supplements
Aboca's Grintuss Drives Growth Within Paediatric Cough, Cold and Allergy Remedies
Competitive Landscape
Domestic Companies Continue To Lead
Aboca Continues To Gain Share
Category Data
Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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