Consumer Health in Italy

  • ID: 2595815
  • Report
  • Region: Italy
  • 91 pages
  • Euromonitor International
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Consumer health in Italy recorded steady current value growth in 2017, confirming the positive trend recorded during the review period. Italian consumers continued to be keen to invest in their overall health and wellbeing, a trend that particularly benefited vitamins and dietary supplements and herbal/traditional products.

The Consumer Health in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN ITALY

List of Contents and Tables:
  • Executive Summary
  • Solid Growth for Consumer Health in Italy
  • Ageing Consumers Keen To Invest in Health and Prevention
  • Key Acquisitions Shape New Company Rankings in 2017
  • Chemists/pharmacies Remains the Main Channel Thanks To Strong Consumer Trust
  • Increasingly Sophisticated Italian Consumers Seek More Natural Products
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Maturity and High Penetration Levels To Curb Growth
  • Further Opportunities for Ketoprofen in Italy
  • Adult Ibuprofen and Topical Analgesics/anaesthetic Remain Italians' Most-preferred Remedies
  • Competitive Landscape
  • A Highly Concentrated Category Is Led by Angelini and Gsk
  • More Emphasis Expected on Specific Positioning
  • Private Label's Low Prices Could Attract Consumers
  • Category Data
  • Table 12 Sales of Analgesics by Category: Value 2012-2017
  • Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sleep Disorders Will Continue To Affect Many Italians
  • Herbal/traditional Products Dominate in Sleep Aids
  • Competitive Landscape
  • Aboca Leads Sleep Aids
  • Herbal Ingredients Dominate the Category's Brands
  • Legislative Changes Affect Melatonin-based Products
  • Category Data
  • Table 19 Sales of Sleep Aids: Value 2012-2017
  • Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
  • Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
  • Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
  • Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • A Category Strongly Impacted by Seasonal Cold and Flu
  • Good Prospects for Antihistamines/allergy Remedies (systemic)
  • Cough Remedies Will Remain the Biggest Category
  • Competitive Landscape
  • GlaxoSmithKline Leads in A Fragmented Landscape
  • Multinationals Dominate
  • Italians Favouring Well-known and Established Brands
  • Category Data
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 27 Sales of Decongestants by Category: Value 2012-2017
  • Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Maturity To Hinder Sales Growth in Dermatologicals
  • Competing Products and Demographic Trends Will Also Affect Sales
  • More Positive Prospects for Paediatric Dermatologicals and Vaginal Antifungals
  • Competitive Landscape
  • A Fragmented Category Led by Multinationals
  • Advertising Is Key To Ensuring Consumer Loyalty
  • Private Label Not Yet Present in Dermatologicals
  • Category Data
  • Table 33 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increasing Cases of Gastrointestinal Problems in Italy
  • Antacids Set To Excel
  • Manufacturers To Focus on Herbal/traditional Remedies
  • Competitive Landscape
  • A Highly Fragmented Category Led by Multinationals
  • Domestic Companies and Private Label Expanding
  • Category Data
  • Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increasing Rate of Allergies and Eye Issues in the Digital Era
  • Despite Allergy Eye Care's Greater Dynamism, Standard Eye Care Will Continue To Dominate Sales
  • Competitive Landscape
  • A Concentrated Category Led by Domestic Players
  • Aboca Records Dynamic Growth
  • Category Data
  • Table 46 Sales of Eye Care by Category: Value 2012-2017
  • Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Number of Smokers Not Expected To Show Any Major Changes
  • Increasing Competition From E-cigarettes
  • Nrt Lozenges and Sprays Set To Be More Resilient Than Other Formats
  • Competitive Landscape
  • Nrt Smoking Cessation Aids Is A Highly Consolidated Category
  • Lack of Innovation Hampers the Performance of Nrt Smoking Cessation Aids
  • Category Data
  • Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 56 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Italians Reluctant To Invest in Stocking Up on Wound Care
  • Value for Money and Promotions Needed To Help Stimulate A Stagnating Category
  • Competitive Landscape
  • A Concentrated Category Led by Domestic Companies
  • Private Label Gaining Ground
  • Category Data
  • Table 61 Sales of Wound Care by Category: Value 2012-2017
  • Table 62 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 63 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 64 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 65 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Demand for Sports Nutrition Expands From Its Niche
  • Italians More Sophisticated and Knowledgeable in Regard To Sports Nutrition
  • Competitive Landscape
  • A Highly Fragmented Category Led by Domestic Companies
  • Multinationals Increasingly Investing in Sports Nutrition
  • Category Data
  • Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Italians Will Continue To Invest in Long-term Health
  • Dietary Supplements Expected To Benefit From Specific Positioning
  • Probiotic Supplements To Continue Registering the Greatest Sales
  • Competitive Landscape
  • A Highly Fragmented Competitive Landscape
  • Product Innovation and Marketing at the Top of Companies' Lists
  • Category Data
  • Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 73 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 74 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 75 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 77 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 78 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 79 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Vitamins Will Continue Benefiting From Italians Keen To Invest in Prevention
  • Pharmacists and Doctors Can Play A Key Role in A Category With High Penetration Levels
  • Multivitamins Expected To See Increasing Product Segmentation
  • Competitive Landscape
  • Bayer and Pfizer Dominating Vitamins in Italy
  • Pfizer Introduces Multicentrum Vitamint
  • Bayer Launches Supradyn Ricarica Range
  • Category Data
  • Summary 3 Multivitamins: Brand Ranking by Positioning 2017
  • Headlines
  • Prospects
  • Obesity and Being Overweight Are Growing Concerns in Italy
  • Italian Government To Act on These Concerns
  • Italians Looking for Concrete Results
  • Competitive Landscape
  • Herbalife Continues To Lead A Fragmented Category
  • Nutrition & Santé Ranks Second
  • GlaxoSmithKline the Only Player in OTC Obesity
  • Category Data
  • Table 81 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 82 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 83 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 84 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 85 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 86 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • A Strong Tradition for Herbal Medicine and A Growing Interest in Natural Solutions Will Ensure Solid Growth
  • Increasing Attention on Health, Prevention and Standard Products' Side-effects
  • Digestive Remedies Most Dynamic Over the Forecast Period
  • Competitive Landscape
  • A Fragmented Category Led by Domestic Players
  • Aboca Very Active in Building Consumer Trust
  • Strong Presence of Domestic Players Due To Long Tradition of Herbal Medicine in Italy
  • Category Data
  • Table 87 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Decreasing Birth Rates Will Continue To Hinder Growth
  • Opportunities for Paediatric Vitamins and Dietary Supplements
  • Paediatric Cough/cold Remedies To Benefit From the Positive Performance of Herbal/traditional Brands
  • Competitive Landscape
  • Domestic Companies Dominate Paediatric Consumer Health
  • Aboca Continues Gaining Share
  • Bayer Loses Share With the Divestment of Its Sobrefluid Bambini Brand
  • Category Data
  • Table 93 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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