Consumer Health in Estonia

  • ID: 2598290
  • Report
  • Region: Estonia
  • 70 pages
  • Euromonitor International
1 of 3
In Estonia, most health products are sold through pharmacies. According to the State Agency of Medicine, sales of health products at pharmacies rose steadily over the review period. Pharmacy sales consist of about 75% medication and 25% other products.

The Consumer Health in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 3
CONSUMER HEALTH IN ESTONIA

List of Contents and Tables
  • Executive Summary
  • Sales Growth for Health Products Continues
  • New Regulation Results in Pharmacists Recommending the Cheapest OTC Product
  • Stable Environment Turns Companies To Focus on Marketing Efforts and New Products
  • Pharmacies Transform Themselves Into Walk-in Stores
  • Future Promises An Increase in Competition and A Decline in Population
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Summary 1 OTC: Switches 2016-2017
  • Definitions
  • Sources
  • Summary 2 Research Sources
  • Headlines
  • Prospects
  • Modern Working Environments Increase Usage of Analgesics
  • Use of Acetaminophen Growing As Considered A Safe Remedy During Flu Season
  • Consumers Choose the Product Formats They Are Familiar With
  • Competitive Landscape
  • Dominant Brands Have Strong Marketing Support in Estonia
  • Shelf-presence Pays Off
  • Competition To Increase in Topical Analgesics
  • Category Data
  • Table 11 Sales of Analgesics by Category: Value 2012-2017
  • Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Marketing During Media Coverage of Flu Season Can Affect Sales Growth
  • Pharmacists Play An Increasingly Important Role in Consumer Choice
  • Change in Purchasing Patterns Possible Due To New Law
  • Competitive Landscape
  • Products With A Long History Prevail Over the Competition
  • Consumers Trust International Brands
  • Category Data
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Anonymity of the Internet Prompts Discussion Without Awkwardness
  • Growth Lies in Targeted Internet Marketing
  • Competitive Landscape
  • Room for Competition With Specific Active Ingredients
  • Domestic Origin Not An Important Factor for the Customer
  • Lack of Innovation Is No Threat To Sales
  • Category Data
  • Table 24 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increasing Wages and Modern Lifestyles Provide Growth Opportunities
  • High Alcohol Consumption Supports Digestive Remedies
  • Stable Sales Could Eventually Be Impacted by Healthier Living
  • Competitive Landscape
  • Leading Companies Hold A Strong Stable Position
  • Seasonal Marketing Helps Leading Brands
  • Local Producers Continue To Hold A Minor Market Share
  • Category Data
  • Table 30 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 31 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 33 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 34 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Consumer Awareness and Car-based First Aid Kits To Support Sales
  • Mature Category Remains Stable With Minor Innovations in Terms of Package Sizes
  • Internet Sales Not Economical
  • Competitive Landscape
  • Well-established Brands Hold Most of the Market
  • Companies Branching Out To Other Areas
  • Category Data
  • Table 36 Sales of Wound Care by Category: Value 2012-2017
  • Table 37 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 38 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 39 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 40 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sports Nutrition Reaches the Mainstream Consumer
  • Word of Mouth Recommendations Support Sales To Amateur Sports People
  • Something for Everyone
  • Competitive Landscape
  • Experienced Leading Company Has Consumers' Confidence
  • Multiple Smaller Retailers With A Varied Offer
  • Category Data
  • Table 42 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 43 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 44 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 45 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 46 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Multiple Ingredients Becoming More Popular
  • Many New Products Available, As Local Producers Increase Activities
  • Competitive Landscape
  • Chemists/pharmacies Remains the Leading Channel
  • Regulators Warn Consumers Not To Believe in Miracles
  • Tonics Have A Few Leading Brands, But Do Not Appeal To Younger Consumers
  • Category Data
  • Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 48 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 49 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 50 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Estonians' Interest in Health and Well-being Will Continue
  • Seasonal Marketing Supports Year-round Sales
  • Articles on the Internet Help To Make the Right Choice
  • Competitive Landscape
  • Fragmented Category Dominated by International Companies
  • Category Data
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Herbal Products Are Associated With A Healthy Lifestyle
  • Paediatric Dietary Supplements Shows Potential As Parents Become More Informed
  • Natural Origins and Herbal Ingredients Will Continue To Appeal
  • Competitive Landscape
  • Herbal Products Classified As OTC Are Seen As More Effective
  • Traditional Estonian Medicine Still Has Its Place
  • Category Data
  • Table 62 Sales of Herbal/Traditional Products: Value 2012-2017
  • Table 63 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
  • Table 64 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 65 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 66 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
  • Table 67 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • New Flavours Help To Increase Market Share
  • Parents Make Decisions Without Consulting A Doctor
  • Preference for Brick and Mortar Retailing When It Comes To Paediatric Consumer Health
  • Competitive Landscape
  • Fragmented Competitive Market in A Declining Environment
  • Birth Rate Expected To Fall Towards 2022, Slowing Sales
  • Category Data
  • Table 68 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 70 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 71 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 72 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
Note: Product cover images may vary from those shown
Adroll
adroll