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Paediatric Consumer Health in Estonia

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    Report

  • 22 Pages
  • September 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 4752903
Estonia’s paediatric consumer health market saw another increase 2025, with growth largely driven by a heavier respiratory illness season and the return to routine mixing in schools and day-care settings, which led to more symptom-driven purchases. This prompted parents to return to pharmacies for syrups, decongestants, and throat soothers for children. Fever-related purchases followed a similar trend, though with a more gradual rise.

The Paediatric Consumer Health in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Heavier respiratory illness season and return to routine mixing in schools and day-care settings drive growth in 2025
  • Reckitt Benckiser leads with its stalwart Nurofen for Children brand
  • Parents look for pharmacist guidance on age-appropriate dosing, product selection and safe combinations
PROSPECTS AND OPPORTUNITIES
  • Paediatric consumer health to continue its upward trajectory
  • Estonia’s digital backbone gives the category an edge
  • Demand for clean label lines and sustainability will shape the market
CATEGORY DATA
  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 3 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 4 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 5 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 6 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 7 Sales of Consumer Health by Category: Value 2020-2025
  • Table 8 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 9 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 10 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 11 Penetration of Private Label by Category: % Value 2020-2025
  • Table 12 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 13 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 14 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources